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Fast Food Chain (Hypothetical)

In: Business and Management

Submitted By makinislam
Words 308
Pages 2
PRAN is going to launch Fast Food Chain all over Bangladesh. Communication is developed in contemporary time so PRAN targeted urban people. In first phase PRAN will open fast food shops in major cities, then mainstream cities, after that in climbers, at last in small towns. Opening fast food chain is going to be a profitable business for PRAN group. It is under the pure competition and our category of distribution is selective distribution. PRAN involves us run this project. The proposed name is ‘PRAN kitchen’. Our pricing will be cost based. Our objective is to gain much more profit maintaining the customer relationship management as well as the partner relationship management. Our target is to capture the market of major cities, then mainstream cities, after that in climbers, at last in small towns, who are residing there .We will empower very little portion of our decision. Number of channel levels: our company designs their distribution channels to make products and service available to customers in different ways. Each layer of marketing intermediaries that perform some work to carry the product and its ownership closer to the final buyers. We will make most of the decision. The transportation will be our responsibility and it will be managed. For the betterment of business, we will make the related sales promotion, advertising and so on. If everything goes according to our planning, our business will definitely make profit. Our company must first collect and analyze data on current segment sales, growth rates and expected profitability .Our company also needs to examine major structural factors that affect long run segments attractiveness. Finally identify the company’s objectives and resources. The company should enter only segments in which it can offer superior value and gain advantage over competitor in this field of market we will have huge

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