...softness in Yum's business, the operating cash flows remain strong totaling about $1.6 billion for the first half of the year. Overseas, Yum has a very strong position and plans to expand its already very successful International division into continental Europe, Russia, and India. The "Live Mas" advertising campaign has been a success. The US division of Taco Bell has been the only bright spot, with comp store growth of 2% in the latest quarter. With expansion into china, Yum should increase in stock value over a longer period of time. Investing into Yum would be a smart and well paying investment. Since I've bought my shares in Yum I noticed an increase in stock prices. If Yum continues to grow we will see them become the highest paying food stock compared to McDonald's (MCD). But its competition also has expanded into china, many tough rivals, such as Domino's (DPZ), Chipotle (CMG), Chick-fil-A and McDonald's...
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...Ranked from most healthy to least healthy. 1a) http://jambajuice.com/ - Jamba Juice 2a) http://www.soupersalad.com/- Souper Salad 3a) http://www.lucianositalian.com/ - Lucianos Italian 4a) http://www.subway.com/subwayroot/default.aspx - Subway 5a) http://www.schlotzskys.com/ - Schlotskys Deli 6a) https://www.tgifridays.com/ - TGI Friday’s 7a) http://www.bjsrestaurants.com/ - BJ’s Restaurant 8a) http://www.rudysbbq.com/page/home - Rudy’s Barbeque 9a) http://www.wienerschnitzel.com/ - Wienerschnitzel 10a) http://www.mcdonalds.com/us/en/home.html - McDonalds Ranked from most expensive to least expensive 1b) http://www.mcdonalds.com/us/en/home.html 2b) http://www.wienerschnitzel.com/ 3b) http://www.subway.com/subwayroot/default.aspx 4b) http://www.schlotzskys.com/ 5b) http://www.rudysbbq.com/page/home 6b) http://www.soupersalad.com/ 7b) https://www.tgifridays.com/ 8b) http://jambajuice.com/ 9b) http://www.bjsrestaurants.com/ 10b) http://www.lucianositalian.com/ Most Expensive 10b 8b 9b 7b 6b Least Healthy 5b Most Healthy 4b 3b 1b 2b Least Expensive 1a) http://jambajuice.com/ - Jamba Juice * Target Market – High income, health concerned, convenience speed. *...
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...Saimaa University of Applied Sciences Business Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant...
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...Saimaa University of Applied Sciences Business Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant...
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...Saimaa University of Applied Sciences Business Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant in Århus, Horsens or...
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...In “How Junk Food Can End Obesity,” by David H. Freedman, Freedman discusses how fast food restaurants and junk food companies can end obesity in America. Fast food chains provide cheap, quick, and tasty meal and are lined on just about every major street in America. Because of this it has become the most popular food choice for most people. A side effect of this convenience is the growing obesity rate in America. Obesity has been a concern for our society so much so that, that even fast food chains have made small incremental changes to helps its consumers without them even knowing. Despite the common notion of eating fast food can make you obese, Freedman provides the evidence to support the fact that fast food chains can continue doing what they are doing to help end obesity in America. Freedman first discusses how he paid approximately eight dollars and waited ten minutes until he received a subpar fruit and vegetable smoothie. He then went...
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...Introduction In this fast-moving century, everyone is looking for a solution which is time-saving and fast in order to save their time. Since then, there has been an aggressive competition among the fast food brands like McDonald’s, Subway, Pizza Hut, KFC and so on. Each of these companies is striving to dominate the fast food market in order to become the leading fast food brand in the world. Brands like McDonald’s, Subway and KFC always come across to people’s minds when it comes to topics which are related to fast food. “Fast food is the term given to food that is prepared and served very quickly, first popularized in the 1950s in the United States”. (Wikipedia, 2015). Since then, fast food has grown internationally all over the world instead of just United States and became the most preferable option for the generation nowadays. The researcher was trying to find out if McDonald’s is the most successful fast food brand in the world. His personal interest has always been McDonald’s which led him decide to research if McDonald’s is actually the best compared to other popular brands in the market like Subway, Pizza Hut, KFC and so on. One of the reasons which led to the researcher choosing to research about this topic is the pricing policy that is used by McDonald’s while still being able to maintain the high quality of the food items in the restaurants. Besides that, researcher was also interested in finding out if people are most likely to go with McDonald’s compared...
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...RESEARCH PROJECT IN SOCIOLOGY Submitted to: Ma’am Anacoreta P. Arciaga Submitted by: Clarissa Bianca S. Osorio COM32 Research Title/Topic: Before and After Effects of Fast-Food advertisements in the perspectives of consumers/consumption behavior Introduction Food advertisements of different fast-food chains have always exerted massive amount of efforts to make their “ads” appealing and effective to the mass. From commercials, to billboards, to newspapers and etc., their advertisements caught the attention of consumers and it definitely paved way to make their sales at its peak. The problem is, sometimes, types of advertisements such as glittering generality, bandwagon and the like lead to giving false hopes to people for the sake of money. It even has come to a point where these companies prioritize “quantity over quality” that even the said advertisements lead to deception. The emerging world of advertising is inevitable and definitely uncontrollable. We, as consumers have been left with deciding whether to trust or to believe what the advertisements tell us. The effects of these food advertisements could trigger either positively or negatively in our lives. We become molded of these advertisements until they finally influence our lifestyle. We kept on being amazed and driven to purchase these products without knowing what it will affect us. This research will be beneficial especially to people who are fond of eating at fast-food chains. This research will identify...
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...were similar, they were still different. Each province had a dialect different from each other. Since we have decided to extend our fast food hamburger franchise to include UAE (United Arab Emirates), Israel, Mexico and China we must first do some research on the culture, language, religious beliefs, and values of these new countries. The first thing I would research is the different cultures and how they will impact the business. Does their culture even allow for this type of food? In the articles that I researched, the countries that I will expand my franchise to will only have one major issue, which is the same issue in the United States. That issue is obesity. United Arab Emirates – With American fast food already being global I foresee no issues with the type of food prepared in my fast food chain expanding to the UAE. Since the 1980’s the Middle East has had American fast food chains. (Pulitzer Center, 2012) According to Shane McGinley “The UAE restaurant market is set to grow 30 percent to $780m in the next four years and will be dominated by American-style fast food brands, an industry expert have said.” (McGinley, 2011) Israel – Nathan Jeffay say “For two decades it has been flying the flag for American fast food in a sea of falafel shops and shwarma joints.” (Jeffay, 2010) He also states that several American fast food chains have already failed in Israel. So moving my franchise there would entail a complete change of the menu to exclude burgers and include falafels...
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...How Subway Tops The Fast Food Chain Introduction The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. Now there are more than 30,000 Subway restaurants in 88 countries worldwide and it is the world‟s fastest growing franchise chain. New Subway restaurants are opening all the time. The franchise chain has employed more than 150,000 people. (Subway 2009) Subway offers customers many different kinds of fresh submarine sandwiches also called “subs”. Customers always decide how they want their sandwiches to be served. Subway‟s advertising is based on freshness. Slogan “Eat Fresh” tells that Subway chain uses only freshly baked bread and fresh ingredients. Subway has a lot of competitors for example McDonald‟s, Burger King and Sunset Boulevard. There were more than 20 Subways in Denmark in the 1990s but 10 years ago they withdrew from the Danish market. In 2009 Subway tried to strive for the Danish market again. At the beginning of February they reopened Subway in 2 cities, in Aalborg and Sønderborg. The Subway chain has also a lot of competitors in Danish market. One of the main competitors is the Danish chain Sunset Boulevard. When the Subway chain was withdrawing their restaurants from the Danish market, Sunset Boulevard bought 3 of their branches...
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...regions were similar, they were still different. Each province had a dialect different from each other. Since we have decided to extend our fast food hamburger franchise to include UAE (United Arab Emirates), Israel, Mexico and China we must first do some research on the culture, language, religious beliefs, and values of these new countries. The first thing I would research is the different cultures and how they will impact the business. Does their culture even allow for this type of food? In the articles that I researched, the countries that I will expand my franchise to will only have one major issue, which is the same issue in the United States. That issue is obesity. United Arab Emirates – With American fast food already being global I foresee no issues with the type of food prepared in my fast food chain expanding to the UAE. Since the 1980’s the Middle East has had American fast food chains. (Pulitzer Center, 2012) According to Shane McGinley “The UAE restaurant market is set to grow 30 percent to $780m in the next four years and will be dominated by American-style fast food brands, an industry expert have said.” (McGinley, 2011) Israel – Nathan Jeffay say “For two decades it has been flying the flag for American fast food in a sea of falafel shops and shwarma joints.” (Jeffay, 2010) He also states that several American fast food chains have already failed in Israel. So moving my franchise there would entail a complete change of the menu to exclude burgers and include falafels...
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...Mc-Donald Vs Domino’s - Comparative Analysis Determinant Of Choosing Fast Food Restaurant And Their Service Quality BY:- ANUJ CHAUHAN (FINANCE + MARKETING) ITM UNIVERSITY, SITHOLI, GWALIOR ABSTRACT SERVICE QUALITY Parasuraman et al. (1988) introduced a 22-item scale, called SERVQUAL, for measuring service quality, the model has been widely adopted across industries. The scale was tested in 4 service settings different from those of the original test: a dental school patient clinic, a business school placement center, a tire store, and an acute care hospital. In service industries, customer satisfaction is always influenced by the quality of interactions between customers and the personnel involved in the contact services (1994). In the last decade, the movement towards quality had started to spread from the manufacturing sector to the service sector. The shift of focus to quality is basic for the service business to survive the competition, get acceptance from society, and be able to achieve its missions. In principle, the two main things closely related to services are expected quality and experienced or perceived quality. The first is the customers' expectations of service quality and the latter is the customers' perceptions of service quality. The customers will always assess the services they experienced by comparing them with whatever they expected or wished to receive. Services are behavioral rather than physical entities and have been described...
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...With your group, consider a fast food chain going into Eastern Europe. Decide on your initial level of desired international involvement and your entry strategy. Draw up an appropriate organizational design, taking into account strategic goals, relevant variables in particular countries in which you will have operations, technology used, size of the firm, and other related issues. Post your organization chart, including a description of operations and rationale. What are some of the major control issues to be considered? Your final product should be clear, detailed, and demonstrate mastery of organization structure and control systems. Scenario Assumptions An American fast-food chain plans its market entry in Russia. Country Profile – Major Concerns of a Market Entry in Russia Table 1 summarizes the main general, current opportunities and risks prevalent for doing business in Russia. Opportunities in Russia | Risks in Russia | - Russia has a population of 142.9 million. This offers a great growth potential of our customer base. (Ernst&Young, 2012) The population is broad-based, young and not picky (Wilson, 2004). | - The Russian labor market is highly segmented. Earning, income and educational inequalities are large. Additionally, the enforcement of labor standards is lax and collective bargaining is underdeveloped. (OECD, 2012) Therefore, we will need mechanisms to control their enforcement after the market entry. | - Russia is still experiencing an economic...
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...Wah Delivery soon after listing on the Hong Kong Stock Exchange in 2013. Hong Kong consumers showed strong support for fast food chains selling Asian ‘comfort food’. With rising awareness of the harms of over-consuming Western fast food, such as burgers and battered chicken and fish, Hong Kong residents lapped up the offerings of Asian ‘traditional’ or ‘comfort food’. These include chains such as Fairwood, Maxim’s and Café de Coral, some of which feature “No-MSG” (monosodium glutamate) options in their menus. The restaurant trade has gained some momentum, helped by a growth in visitor arrivals in2000. Hong Kong remains one of the most densely packed countries in terms of retaurants with approximately one restaurant for every 700 citizens. Consumer characteristic be they eating habits, lifestyle changes, tourism spending or legislative issues. In Hong Kong is a city in which speed and efficiency are expected and demanded. This fast pace has also infected the food scene, most notably in Hong Kong-style teahouses and local fast food chains, which can serve Chinese and localised Western dishes in under five minutes. The former are also known as cha chan teng, a unique Hong Kong fusion of Chinese and Western diners. The latter refer to food-court style canteens, where you order at the entrance and collect your dish from a food counter. Although the food is fast, it is often just as high-quality as regular restaurant fare. Cha chan teng can be found...
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...CHALLENGING THE GLOBAL LEADER: LESSONS FROM WENDY’S AND JOLLIBEE INTRODUCTION Competition in fast-food industry is intensely grow, thus globalization is carefully observed along with its unique innovation in order to attract potential consumers. Fast-food chains generally offered wide array of products from simple refreshments to full meals. In the Philippines, Jollibee and McDonald’s are the two industry leaders which is primarily been at the forefront as the new entrants established their foundation while existing fast-food chain players continued their battle for market share (Figure 1). WENDY’S In 1969, Wendy’s was founded by R. David Thomas in Columbus, Ohio and was considered one of the leading fast-food chains in the world. At Wendy’s inception, the brand represented Wendy’s competitive advantages in the marketplace for being known for its innovation to their menus such as the Salad Bar, Hot-Stuffed Baked Potatoes and the whole breast Chicken Sandwiches aside from its great tasting hamburger. Wendy's set an industry practice by offering old fashioned and made to order hamburgers using fresh meat. “To become bigger than McDonald’s” but not “another McDonald’s” was the goal of Thomas that also serves as his motivator for his action plan in Wendy’s growth development. As the fast-food industry is growing, Wendy’s has remained committed to providing the highest quality and freshness foods while assuring competitive prices where quality and freshness was conceptualize for the...
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