...Case Study – McDonald’s Case Study McDonald’s Worksheet 1- Introduction to McDonald’s p. 1 Quiz Which country does McDonald’s come from? The United States How big is McDonald’s among the restaurant chains in the world? The biggest. Worksheet 1: Introduction to McDonald’s The History and Development of McDonald’s McDonald’s was founded in 1955 by Mr. Ray. A. Kroc. The first McDonald’s was opened in Illinois. By August 2002, there were more than 30,000 McDonald’s in 121 places and countries all over the world, including Canada, the Caribbean, Europe, Central and South America, Australia, Japan, Korea, Southeast Asia, even Russia and China. It has the fastest growth rate in the restaurant industry. To read the history of McDonald’s, refer to McDonald’s official website: Case Study McDonald’s Worksheet 1- Introduction to McDonald’s p. 2 Setting Up Dates of McDonald’s Outlets in Different Places of the World 1955 Business started in the 1984 Taiwan United States 1967 Canada 1985 Thailand, Mexico 1971 Japan, Australia, Germany 1986 Turkey 1972 France 1988 South Korea 1973 Sweden 1990 China (Shenzhen SAR), Russia 1974 Britain 1991 Indonesia 1975 Hong Kong 1992 China (Beijing), Poland 1976 New Zealand 1993 Israel 1979 Brazil, Singapore 1994 Saudi Arabia 1981 The Philippines 1995 South Africa 1982 Malaysia ...
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...purchase from establishments that sell cooked food. A fastfood follows a standard time, from taking the orders of the customers until the food has been served. People have always enjoyed eating good food and it has become a challenge for fastfood chains to come up with menus that will provide food which will be appreciated by their targeted consumers. Fastfood differs from a restaurant in terms of service and food. When ordering food from a fastfood establishment, an individual has to fall in line at a counter to order, which is the beginning of the process. On the other hand, when diners go to a restaurant, they are seated and a server is present to take the order of the customer. In terms of food, fastfood offers food which doesn’t usually take a lot of time to prepare and is significantly of lower cost compared to the food served in a restaurant. According to the review of “Food Service Industry in the Philippines” (2010), fastfoods requires more than just good food. Though important, good food is only a part of the total dining experience. Equally important is believed to be the way people feel while in the restaurant. This physical and emotional response is a result of the atmosphere, the total environment to which customers are exposed which otherwise can also be called the ambiance. The proper atmosphere can make the food, service and whole dining experience better. For that reason a restaurant or a fast food must take care of the following to please its...
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...Introduction McDonalds is one of the best known brands worldwide. It is a fast food restaurant that primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and deserts. Many people just don’t have the time to sit at a restaurant for hours and order food that will cost them a fortune. Everything in New York City cost money and is expensive, opening a McDonalds restaurant in Times Square will give many customers the option of going to a restaurant or just stopping by McDonalds to get something quick and cheap to eat. I will not only provide fast food, my restaurant will also have an entertainment center for children and adults that chose to sit in and eat. In my report I will convince you why it will be very successful and why I decided to open a McDonald’s franchise. I will also give you an overview of my business, its competition, and how I will run it. My McDonalds will not be like any other McDonalds; I’ve worked at McDonalds for a few years as a manager and will take a whole new approach in running this McDonalds. Business Overview I chose to start a fast food restaurant that will not only provide fast food for those on the go but will also entertain those that choose to sit in. I thought of opening my own fast food restaurant but I much rather open my own McDonalds franchise. I opened my own McDonalds franchise through the McDonalds Corporation. My business will be run like every other McDonalds but...
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...McDonalds Case Study Michele Simpson Hodges University MNA 4480 Dr Wyant April 12, 2012 Introduction The purpose of this paper is to conduct a case study on Mc Donald’s Corporation. The writer will perform a SWOT analysis, suggest an appropriate mission and vision statement for this company and will provide recommendations for the future success of Mc Donald’s Corporation. Mission Statement “The mission statement defines the direction in which the organization is heading and how it will succeed in reaching its desired goal” (Peter & Donnelly, 2009, p. 8). A mission statement should describe the morals of the business as well as the products offered, target market and the company’s commitment to the consumer. According to the information presented in this case study; Mc Donald’s Corporation does not have a mission statement. The student believes that an appropriate mission statement for this company would be to provide our customers with high quality food and superior service at an affordable price. Vision Statement The vision statement describes where the organization wants to be in the future. The vision statement also describes the purpose and values of the organization, but in future terms. “A clear vision provides the foundation for developing a comprehensive mission statement” (David, 2011, p. 43). According to the information presented in this case study; Mc Donald’s Corporation does not have a vision statement. The student believes that an appropriate...
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.../ RESTAURANT INDUSTRY Introduction Indian QSR (quick service restaurants) Industry is growing very rapidly. It is a reflection of the change in the lifestyle, food habits and consumption pattern of the population. The incidence of Dining out, ordering from home as well as takeaways is rising creating an opportunity to cater to a wide mass of population. What was the domain of upper class, singles or forced bachelors, has percolated to all echelons of society. The incidence and value differ substantially, but penetration of such consumption habits is wide spread and is on the increase. Although largely an urban phenomenon, the pattern is also emerging in rural areas with better road connectivity, increased vehicle ownership and rise in income levels. In a country with more than a billion people, opportunities in India are abound. This has led to a rapid growth of the QSR industry. However, simultaneously, it has also created a canvass that has many failures and carcass. Several outlets have been closed, a large number are struggling, still a large number are just about surviving and lot many of them have not been able to find their feet. There are a lot who are successful, but, more importantly, there is almost a complete absence of national chains. This indicates to the fact that just having a lot of opportunities is not enough. These opportunities need to be harnessed and converted into profitable enterprises. This paper is an attempt to understand the industry, its key success...
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...LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training On the topic “A REVIEW OF RETAIL OPRATION WITH REFRENCE TO FMCG” Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by: DEEPAK M 11001433 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD PHAGWARA PUNJAB 1 ACKNOWLEDGEMENT I would like to express my gratitude to all those who gave me the possibility to complete this project titled, A REVIEW OF RETAIL OPERATIONS WITH REFERENCE TO FMCG(IN FOOD SECTION) – A STUDY DONE ON HYPER CITY RETAIL INDIA LTD(AMRITSAR). I wish to take this valuable opportunity to express my sincere thanks to Hyper City Retail India Ltd for providing me a chance of learning. The project not only helped me to understand retail industry in India in depth but widened my vision in general management too by virtue of being associated with an excellent and professional organization. Words perhaps fail to express the gratitude and special thanks I owe to Mr Sonu Dua (Sr. Lecturer) who is my project guide, who helped me while preparing my summer training report and guide, who helped me while preparing my summer training report and giving guidance whenever required. The project would not have been complete without the guidance of Mr. Nitin Chubby (SOM), Deepak (Brand Staff), and Miss Kusum (Associate). Who was there to provide me the constant...
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...Does Fast Food Restaurants Contribute to Obesity? Business Research Methods 642 Donna Wall September 10, 2012 Abstract Within the scope of this research paper I will present the contributions that fast food restaurants have on obesity. The paper will identify some of the causal effect that were discovered through surveys and research of recent studies that were related to obesity. A definition of obesity will be present as well. Does Fast Food Restaurants Contribute to Obesity? Obesity has become an epidemic in America. Fast food restaurants are everywhere you look. We hear fast food restaurants advertisements on the radio, on billboards along the highways, in magazines and commercials on our televisions. Every child that is of age to talk can easily identify the arch and relate that to McDonald’s. Americans all over America have become consumed by these advertisements and have become over weight due to their food selection at such restaurants. Obesity is the second leading cause of preventable deaths in America. For that reason alone obesity has become a topic that has been recently researched and discussed more and more over the last few decades. Researchers have thrived to develop a cause to such an increase in Americans that struggle with the problem of obesity. Are there variations between Americans who most often have home cooked meals than those who eat at fast food restaurants more that are often affected with obesity? Are there other contributions to food selection...
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...American company in the fast-food industry. We will be discussing about some aspects of this company generally, but we intend to give more details on the company Kentucky Fried Chicken(KFC) which is one of the Strategic Business Units (SBU) of Yum!Brands. We will give the profile of Yum!Brands and KFC, and also analyze the strategy of the company, its internal and external environment, its position vis-à-vis its competitors, its competitive advantage and how far it has come/how well it is doing today. We intend to focus on one local market, so in this project we are taking KFC China as our case study. We decided to choose Yum!Brands and specifically KFC as our project case study because we have noticed the rapid growth of the fast-food industry. Fast-food is a typical American trend which reflects the American eating culture of “grabbing a quick bite” so to speak. Today people are very busy, not only in America but all over the world. People have less time to sit and eat a home cooked meal, especially at lunch time when almost everyone is out of the house and working. The most convenient thing to do is to go for a “fast-food”. We noticed that this trend has even moved from being just a lunch-time substitute for home cooked meals to being a fun time meal between friends, colleagues and family. Some corporate bodies even order fast-food for meetings or corporate get-togethers. It is easy to hear that a company in the high-tech industry or car industry makes a lot of money, but...
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...or threats declining a company’s growth. Therefore a company should always keep an eye on its environmental forces and adopt quickly and better than its competitors according to the changes in the environmental forces in order to survive in the market and to grow further. Oman is a developing country and its market in general is in rapid growth, especially the Fast Food industry. This rapid growing industry does have influential marketing factors. Both the macro-environment and the micro-environment factors do affect the Fast Food industry in Oman. Some affect in larger percentage and some very minimal that it seems so invisible. Following are the seemingly active environmental forces shaping the Fast Food Industry in Oman: Micro Environment: Employees Customers Company Competitors Suppliers Shareholders Media The Company – The Company force deals with internal environment of the company. How the top management set the mission and goals of the company. How marketing manager interacts with other department with the concern on the customer satisfaction. (ZainBooks, 2010) The well known Fast Food restaurants and cafés in Oman are operated by a franchisee. Even though franchise business gives many advantages, the main...
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...Fast Food and Consumer Behavior ABSTRACT Marketing can impact the economy in one or two ways. First, marketing has the potential to increase the demand for a good or service. Effective marketing campaigns entice people to want/buy a specific good or service. The market demand curve is comprised of individual demand curves for a good. General theory states that consumers will buy less of a product as the price increases. However, marketing can cause the demand for the good or service to become more inelastic, which causes consumers to still buy even when the price increases. This is because strategic marketing plans have a goal to convince consumers that there is no real substitute for the good or service. Some argue that consumer behavior is manipulated by marketing and that consumers need to operate within a “laissez faire” market. This paper will discuss the impacts of marketing on consumer behavior in the fast food economy and the ability to generate demand curves. It will test the following three hypotheses: (1) consumer behavior is influenced by marketing (2) effective marketing impacts the indifference curve (3) marketing can override the individual and market demand theory. The research paper will present the research that supports the psychological and economic theory of consumer behavior in the fast food industry to support the results demonstrating the economic effect from the efforts of marketing. Introduction ...
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...4 The Theory of Planned Behavior 8 Methods and Participants 9 Study Design 9 Data Collection 10 Demographic Details 11 Data Analysis 11 Conclusion 13 Recommendation 14 References 15 Appendices 17 APPENDIX 1: Ethics Form 17 APPENDIX 2: Preliminary Data Analysis 17 Interview Questions 17 APPENDIX 3: Thematic Data Analysis 17 Interview Questions 17 Abstract This study attempted to qualitatively investigate Australian student’s perception of the impact of excessive consumption of fast food on their health, studying in Flinders University. The sample consisted of University students with a diversity of demographic details, including sex, age, and the level of education. The researcher, a 27-year old student, used a purposeful sampling strategy to select respondents for the study. Four participants were convenient in making the results of the study dependable. He used four qualitative interviews as a method of data collection. While carrying out the interviews, the researcher used both open and closed ended questions. In order to ascertain that all the data was recorded, notes taking and audio recordings were used at every stage of the interview. Preliminary data analysis and thematic data analysis were used to analyze the overall recorded information. The purpose of the study is to offer viable recommendations that would assist in alleviating the underlying problem of fast foods among Australian students studying in Flinders University. Key Words:...
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...McDonald's McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc, which pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965, which introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P). The main target customer for McDonald's includes parents with young children, young children, business customers, and teenagers. Perhaps the most obvious marketing for McDonald's is its' marketing towards children and the parents of young children. Ronald McDonald was first introduced in 1963 and marked the beginning of their focus on young children as a critical part of their ongoing business. Parents like to visit McDonald's because it is a treat for the kids, and the kids enjoy the cartoon like atmosphere. McDonald's also targets business customers as a part of their core business. Business customers may stop during the workday and can count on fast service, and consistently good food. Another major target of McDonald's marketing is to teens. Teens find the value menu especially appealing and McDonald's markets their restaurants as a cool place to meet with their friends and to work (The Times 100)....
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...West Coast Forum Research Work Group Sustainable Consumption & the Sharing Economy Summary of Research Findings and Gap Analysis Topic: How state and local governments are promoting sustainable consumption and engagement in the sharing economy RESEARCH QUESTION(S) • What is the state of knowledge about sustainable consumption? How is this defined or framed? What are the emerging trends? What potential roles can municipal and state governments play? • What barriers have been identified and how might these be overcome? • What strategies, techniques and policies are effective at promoting sustainable consumption through reusing, renting, repairing, and sharing products and materials? • What GHG reduction benefits can be achieved through these activities? • What strategies, techniques, policies and innovative approaches have not yet been tried but have been proposed that are considered to have greatest potential? Note: This research summary builds on the findings of a previous literature review “Changing Consumer Behavior” presented at the 2012 annual Forum meeting. Many of the issues and key findings related to sustainable consumption are addressed there. Sustainable consumption is a rich and nuanced topic for which extensive literature exists. While not the primary focus of this review, the concepts around sustainable consumption provide a context for exploring specific activities of individual consumers such as renting...
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...Term Paper on The Problem of Employee Motivation in the Fast Food outlets in Dhaka and Strategies to Improve the Problems Submitted To Professor Md. Abdul Hannan Mia, Department Of MIS University of Dhaka B.Com(Hons), M.Com, PGD, MSc,MBA, FCMA,Ph.D. Submitted By Imran Ali ID: 61424-17-043 Department of MIS Date of Submission: August 17, 2013 Abstract Motivation increases the level of performances of employees and also increases their commitment in the workplace. This implies that motivating workers is very important. Among these workers the fast food workers are unique and have their individual needs, potentials, values and goals. Job satisfaction leads to job motivation. Therefore, when workers are satisfied, they tend to be motivated to work. The study points out the strategies that could be used to improve the level of motivation of the fast food workers and also discusses the causes of low employee motivation within the organization. This will also assist the management of the fast food industries in improving the performances of their employees. A case study approach was used for the survey because only the fast food industries were involved. Information was obtained from the operational workers, administration, cashiers and the managers orally. The respondents have given answer which approximately gave a good response rate. Research proved that the rate of personal growth of the employee’s in their workplace was not satisfactory within majority respondents...
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...Jiwei (Z0902316) Introduction: South Beauty Group Founded in 2000, the South Beauty Group has come to be a successful player in China’s catering industry. By 2007, the Group had expanded to 20 outlets in commercially valuable locations in China, with three different brands. Winning a contract to become a food service partner of the Beijing Olympic Games in 2008 would bring more revenue than in 2007 to the Group. Challenges lay ahead for the company as founder Zhang Lan sought to expand the Group’s operations worldwide. An ambitious plan of increasing the number of outlets from 20 locally to 100 worldwide over the next three years raised critical decisions that the Group had to make. These include the issues of standardization in the process of food preparation to increase efficiency and quality, the prioritization of markets to enter, entry into new businesses including airline catering, and the expansion model to follow. Question 1 A competitive advantage is a strategy implemented by a firm which competitors find are unable to duplicate or too costly to imitate, and strategic competitiveness is achieved when a firm formulates and implements a strategy that creates value successfully (Hitt et al., 2011, pp. 4). Only when a firm is able to continuously develop new competitive advantages will it be able to “achieve strategic competitiveness, earn above-average returns, and stay ahead of the competition” (Hitt et al...
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