...the Vendors and Customers: A Comprehensive Study on the Fast Food Outlets of Basundhara City Food Court and their Customers Abstract In most of the business, there is always a possibility of the existence of knowledge gap between the business owners and their customers. Like any other business, the growing fast food industry in Bangladesh might be facing this problem. If the fast food vendors do not have proper idea about the expectations of the customers, they are less likely to satisfy them by providing what they need. Therefore, this research aims to identify if there any knowledge gap exists between the Basundahra City food court vendors’ perception the about customer deciding and satisfying factors and the actual factors considered by the customers and their actual effects in the industry. Necessary data will be collected using questionnaires and secondary data will be used as well for analyses which will include hypothesis testing and correlation. Introduction & Background The fast food industry started in early 90’s in Bangladesh. Worldwide, the customer base of fast food stores is the usually almost its total population but in Bangladesh, the younger generation and the growing middle class have been the main customers of this new tremd. After starting the first fast food shops at Bailey Road, the industry has spreaded exponentially over the city opening thousands of stores. The fast food industry has around Tk. 8.0 million of sales only in the...
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...1. Conceptual model and hypotheses The research is to investigate whether or not health choice of fast food can promote the sales volume, and how to increase sales when the suppliers are faced with other competitors. We will focus on two hypotheses. Sales volume per year of fast food industry Sales volume per year of fast food industry H2 H2 Health diet provided by fast food industry Health diet provided by fast food industry H1 H1 Diversify food of different culture provided by fast food industry Diversify food of different culture provided by fast food industry Customer Exception/Preference Customer Exception/Preference Dependent variables: Sales volume per year of fast food industry Independent variables: Health diet, diet culture integrate Moderating variables: Customer Exception/Preference Hypothesis1: Can the fast food industries increase sales volume if they change the type of food with health choice? According to previous research, most fast food has high energy density and low nutritional value. Indeed, fast food consumption is linked to obesity and cardiovascular disease, leading causes of preventable death. (American Journal of Public Health, 2010, Vol 100, No. 6) Furthermore, we believe most of people have acquired knowledge of certain health effects of fast foods, the research conducted by Sukhothai Thammathirat Open University shows over 60% of interviewed consumers were aware of fast food without much nutritional value, but they was...
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...and Turnover within fast-food industry: Case Study “Burger King” Introduction Employee satisfaction increases level of performance in most workplaces including these in fast-food industry. High Staff Turnover is the effect as a result of less employee satisfaction as indicated by most studies. It is obvious that the employee turnover is at its highest ever within fast-food sector due to poor pay, poor working conditions, no job autonomy etc. Studies also show that almost half of these working in fast-food industry are not happy or dissatisfied with their work. There is even a new term called ‘McJob’ which reflects these types of jobs around the world because of poor pay and working conditions, no career opportunities and unsocial working hours. While Ireland is moving towards a Knowledge Economy these low skilled sorts of jobs become unfavorable. In same time these jobs account for nearly 20% of the workforce as the consumption of fast-food is increasing every day. Most surveys and studies show that the employee turnover is as high as 100% in Ireland within fast-food industry, also called “100% turnover industries” (Economist, 2000). These figures have lowered in the last number of years because of non-national and eastern European workforce influence on the labor market. Reason for the proposed study There are several studies that have been conducted in relation to these issues around the world but very few in Ireland. If conducted this research might find out why...
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...Term Paper on The Problem of Employee Motivation in the Fast Food outlets in Dhaka and Strategies to Improve the Problems Submitted To Professor Md. Abdul Hannan Mia, Department Of MIS University of Dhaka B.Com(Hons), M.Com, PGD, MSc,MBA, FCMA,Ph.D. Submitted By Imran Ali ID: 61424-17-043 Department of MIS Date of Submission: August 17, 2013 Abstract Motivation increases the level of performances of employees and also increases their commitment in the workplace. This implies that motivating workers is very important. Among these workers the fast food workers are unique and have their individual needs, potentials, values and goals. Job satisfaction leads to job motivation. Therefore, when workers are satisfied, they tend to be motivated to work. The study points out the strategies that could be used to improve the level of motivation of the fast food workers and also discusses the causes of low employee motivation within the organization. This will also assist the management of the fast food industries in improving the performances of their employees. A case study approach was used for the survey because only the fast food industries were involved. Information was obtained from the operational workers, administration, cashiers and the managers orally. The respondents have given answer which approximately gave a good response rate. Research proved that the rate of personal growth of the employee’s in their workplace was not satisfactory within majority respondents...
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...of the Research Process to Problems in Health Care University of Phoenix/HCS 465 Dr. Chad Moretz The website for Centers for Disease Control and Prevention (2013) has included some interesting facts on the rise of childhood obesity and how it has doubled in children and tripled in adolescents in the past 30 years. Lowell (2004) has studied and shown how the fast food is major factor in childhood obesity in the United States. There is emphasize on the fact that fast food and snacks with high amount of fats and sugar are the major role of obesity among children. Prevention and treatment programs has the opportunity to influence the health of children and decrease the rise of obesity by providing effective tools in nutrition, education, and physical activities (Cohen, Hazell, Vanstone, Plourde, Rodd &Weiler, 2013). In lowering the rise of obesity in children the fast food industry should begin to take on a responsible attitude towards how the food is prepared, pricing of vegetables labeling of salt, fat sugars levels particular; portions sizes (reducing them), and how its market (Lowell, 2004). Fast food restaurants serve more processed foods, which consumes more fats, sugars, and carbohydrates. The fast food industry provides less fruits and non-starchy vegetables. The food industry felt it is a personal responsibility not the industry. However, the industry must review how the obesity in children is a factor and threat within the United States. The fast food industry...
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...Currently, fast food industries are dominating America. Instead of going to fancy and expensive restaurant, people tend to buy fast food. Do people really fast foods? Indeed, half of American like fast foods more than restaurant dishes. They are convenient, cheap and tasty. First of all, America is the home of fast food industries, for example, we got McDonald, Kentucky Fried Chicken, and other big brand fast foods. The fast food industries are become international and have their stores all around the world. Second, fast food industries have their own famous products or foods, like McDonald has this BigMac, Big Breakfast, and KFC has their own recipe of Fried Chicken. Third, fast foods is attracting the kids and keeping their family to have meals like promoting the Kid’s Meal with the famous toys, like Minions from Despicable Me. And last, once a while, the fast food industries develop new menu, so people would like to try out their new foods. These are only the social advantages from the fast food industries. There are also economic advantages. First, fast food industries are improving people’s productivity. The foods are FAST, so people get their meal within a possible time. Therefore, they are improving their lunch time with fast food. Second, nowadays, everything’s costs are going up, the price also increase. People try to save money from spending to get nice looking and expensive foods but even can’t fill their half of their stomach. Therefore, fast food industries...
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...Mc-Donald Vs Domino’s - Comparative Analysis Determinant Of Choosing Fast Food Restaurant And Their Service Quality BY:- ANUJ CHAUHAN (FINANCE + MARKETING) ITM UNIVERSITY, SITHOLI, GWALIOR ABSTRACT SERVICE QUALITY Parasuraman et al. (1988) introduced a 22-item scale, called SERVQUAL, for measuring service quality, the model has been widely adopted across industries. The scale was tested in 4 service settings different from those of the original test: a dental school patient clinic, a business school placement center, a tire store, and an acute care hospital. In service industries, customer satisfaction is always influenced by the quality of interactions between customers and the personnel involved in the contact services (1994). In the last decade, the movement towards quality had started to spread from the manufacturing sector to the service sector. The shift of focus to quality is basic for the service business to survive the competition, get acceptance from society, and be able to achieve its missions. In principle, the two main things closely related to services are expected quality and experienced or perceived quality. The first is the customers' expectations of service quality and the latter is the customers' perceptions of service quality. The customers will always assess the services they experienced by comparing them with whatever they expected or wished to receive. Services are behavioral rather than physical entities and have been described...
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...The Fast Food Industry The last 50 years or so have been turbulent ones for America. Millions of “Rosies” may have quit riveting but they did not quit working, and the Civil Rights Movement resulted in fundamental changes in American society that have leveled the playing field for most workers today. A costly police action was fought in Korea that is still smoldering today, and the last vestiges of the Vietnam War were finally played out in the most recent presidential election. During the last 50 years or so, America succeeded in landing a man on the moon and safely returning him to the Earth, and winning a costly Cold War. During this turbulent period in U.S. history, life has become faster-paced and more women have joined the workforce, all of which have been to the detriment of “traditional” American family meals, but all of which has been to the enormous advantage to the fast food industry. People around the world today may criticize America’s politics, but the fact remains virtually everyone loves American fast food and the industry has become firmly established around the world. This paper provides an overview of the fast food industry from the 1950s to the present, an analysis of what social effects were caused by and reflected in the industry, what marketing and advertising changes have taken place in the industry during this time, followed by a discussion of current and future trends. A summary of the research is provided in the conclusion. Review and Discussion ...
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...Fast Food and Consumer Behavior ABSTRACT Marketing can impact the economy in one or two ways. First, marketing has the potential to increase the demand for a good or service. Effective marketing campaigns entice people to want/buy a specific good or service. The market demand curve is comprised of individual demand curves for a good. General theory states that consumers will buy less of a product as the price increases. However, marketing can cause the demand for the good or service to become more inelastic, which causes consumers to still buy even when the price increases. This is because strategic marketing plans have a goal to convince consumers that there is no real substitute for the good or service. Some argue that consumer behavior is manipulated by marketing and that consumers need to operate within a “laissez faire” market. This paper will discuss the impacts of marketing on consumer behavior in the fast food economy and the ability to generate demand curves. It will test the following three hypotheses: (1) consumer behavior is influenced by marketing (2) effective marketing impacts the indifference curve (3) marketing can override the individual and market demand theory. The research paper will present the research that supports the psychological and economic theory of consumer behavior in the fast food industry to support the results demonstrating the economic effect from the efforts of marketing. Introduction ...
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...UNITED STATES The research will provide useful information that will determine if the fast food industry is responsible for obesity, which is a rapidly growing public health issue in United States. Prepared for Professor Eugene Fregetto, Marketing 452 Research completed by Team 7: Sara Garcia – (708) 770.8682 Garcia.sara59@gmail.com Jessica Gardeck – (847) 363.3389 jgarde4@uic.edu Lisa Elizabeta Komolova – (630) 857.8129 lisakomolova@gmail.com Krunali Sheth – (630) 903.8320 ksheth2@uic.edu February, 2012 The need for the project A large amount of the United State’s population is suffering from obesity. Throughout the years the well-being of the American population has shown a negative movement and a large number of people are experiencing a decline in their health. Obesity being a common health issue in United States is concerning to health care providers because it is progressing into a costly expense for those companies. The amount of fast food restaurants in United States is constantly increasing and to improve the reputation of junk food the restaurants have been trying to introduce reinvented products with a healthier approach. Unfortunately the new products lines and its menu alternatives are still not living up to the standard of a proper diet. The research will provide us with useful information about obesity, people’s attitudes towards fast food and their life-style choices. The information will determine if the fast food industry is responsible for...
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...EXPERIENCE ON CUSTOMER SATISFACTION AND REVISIT INTENTION AMONG UNDERGRADUATES TOWARDS FAST FOOD RESTAURANTS CHOW KENG YONG DICKSON ONG CHEE SIANG THAM WAI LOK WONG YIN KUAN BACHELOR OF INTERNATIONAL BUSINESS (HONS) UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF ACCOUNTANCY AND MANAGEMENT DEPARTMENT OF INTERNATIONAL BUSINESS APRIL 2013 FACTORS INFLUENCING DINING EXPERIENCE ON CUSTOMER SATISFACTION AND REVISIT INTENTION AMONG UNDERGRADUATES TOWARDS FAST FOOD RESTAURANTS BY CHOW KENG YONG DICKSON ONG CHEE SIANG THAM WAI LOK WONG YIN KUAN A research project submitted in partial fulfillment of the requirement for the degree of BACHELOR OF INTERNATIONAL BUSINESS (HONS) UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF ACCOUNTANCY AND MANAGEMENT DEPARTMENT OF INTERNATIONAL BUSINESS APRIL 2013 i Copyright @ 2013 ALL RIGHTS RESERVED. No part of this paper may be reproduced, store in a retrieval system, or transmitted in any form or by any means, graphic, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior consent of the authors. ii DECLARATION We hereby declare that: (1) This UKMZ 3016 undergraduate research project is the end result of our own work and due to the acknowledgement has been given in the references. ALL sources of information are in printed, electronic, or personal. (2) No portion of this research project has been submitted in support of any application for any other degree or qualification...
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...Table of Contents 1.0 Company Profile 3 1.2 Industry Anaysis: 4 Macroenvironment for FMCG industry: 6 Structural Analysis: 6 Design and Manufacturing: 6 Distribution and Marketing: 7 1.2 Area of Research 8 1.3 Why This Area of Research? 9 1.4 Problem Statement 10 1.5 Purpose 11 1.5 Methodology 11 1.6 Brief Outline of the Study 12 1.0 Company Profile Haleeb foods came in to existence in the year 1986 by producing the first product labelled as Haleeb Milk. Ever since its beginning Haleeb Foods has been producing quality products for its consumers. Haleeb as a company has not merely been concentrating on the product itself but they have been engaged in making efforts to bring out innovative and creative packaging for the products that they offer. Haleeb foods have undergone numerous ventures in their 27 years of existence. To enlighten the achievements for Haleeb foods we can highlight the product launches that they have been making occasionally to fully capture the market and to satisfy the evolving needs and preferences of the consumers of Pakistan. Taking forward from what they produced first, in the year 1997, Haleeb foods produced Haleeb Asli Desi Ghee, followed by Haleeb Cream and Candia Skims Milk Powder in the year 1998, followed by Candia Skims Milk Liquid Powder. The above stated examples depict how Haleeb Foods has been concentrating not only on concentric diversification...
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...Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University THE WENDY´S CASE A DEMOSTRATION HOW MARKETING RESEARCH AND ANALYSIS CAN HELP RESOLVING A MANAGEMENT DECISION PROBLEM Martin Meister – martinmeisterg@yahoo.com Boston University - MET AD 856 fall 2012 – Professor Vladimir Zlatev February 27, 2012 1 Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University Table of Contents Introduction ...................................................................................................................................................... 3 1. - Problem Definition ....................................................................................................................................... 3 a. - Background to the problem...................................................................................................................... 3 b. - Statement to the problem........................................................................................................................ 4 2. - Approach to the Problem ............................................................................................................................. 5 3. - Research Design ........................................................................................................................................... 8 a. - Information needs ........................................................................................
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...REVIEW OF LITERATURE OF FAST FOOD INDUSTRY Previous Research on fast food Industry has shown us a light in this project: The Research done by UCLA Anderson assistant professor Raphael Thomadsen. He presented the result in the paper entitled, ³Seeking an Aggressive Competitor: How Product Line Expansion Can Increase All Firms¶ Profits.´ According to him, if a McDonald¶s and a Burger King compete in the center of a small town, and a Burger King opens in the suburbs, it can boost profits for the McDonald¶s store. In previous research, Thomadsen demonstrated that prices at fast food outlets located near other outlets belonging to the same chain often charge high prices to avoid cannibalizing sales between the two outlets. These price differences can be large, with prices at many restaurants 20 percent or more higher than they would be if the restaurant owners did not worry about cannibalization. Now he finds that a firm may also charge higher prices when faced with a new competitor or product. He said that product-line expansion would affect profits .He said that when a firm adds products to its line, the profits of the incumbent firms in the market must go down. He used a standard economic model in this study. ³Consumers have different utility preferences,´ He explains that some people like one type of food while other people like a different type. There are also variations in location. So model consumers based on preferences, location and other factors likely to affect their behavior...
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... Obesity has been described as an epidemic and the government is finally starting to take a role in preventing it. A recent research conducted by the Centers for Disease Control and Prevention showed that thirty-three states had a prevalence of obesity less than or equal to 20% and nine a prevalence equal to or greater than 30%. Concerns have raised due to the fact that obesity is one the major factors of many diseases, including cardiovascular disease, certain types of cancer and type II diabetes (Centers for Disease Control and Prevention 2010). People don’t usually consider this issue although they should, the fact that this isn’t important for most Americans should be a concern because anybody could be at risk. One of the major reasons argued to contribute to obesity is advertising. Advertising is extremely influential in American culture and goes beyond television. Fast food industries usually use television, banners, radio advertisements and different media to sell their products. However, how advertising of food contributes to the epidemic of obesity is still a dispute. A recent systematic research that compared television food advertising to children in different countries showed that marketing generates positive beliefs about advertised foods and influences children’s food preferences, purchase request and consumption (Television Food Advertising to Children: A Global Perspective, 2010). This means that even though the reasons of how advertising affects obesity...
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