...what’s in your food or how it’s being made? Eating fast food isn’t always the answer in the long run even if your running late. Why not cook yourself a home cooked meal and create less problems for not only you but our country? First, we will drive through the problems fast food causes. Next, we will make a “quick stop” at the causes of fast food. Finally, we will throw away the problems and find solutions for fast food. First, we will drive through the problems fast food causes. As we have probably all heard one or more times in our lives that fast food isn’t healthy for you; that’s old news. Now the question is, do you really know what it does to your body and what problems it can cause. Eating...
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...A study on perception of soft drinks and fast foods advertisements and its impact on youth lifestyle and eating habits Today it is a matter of great pride to see that India as a nation stands with a population of 1,166,079,217 (July 2009) and out of which two-third of the population lies below 35 years of age. India is considered as one of the youngest nation in the world. According to various national and international organisations the age group of youth generally lies between 15-35 years. This vulnerable group is being highly influenced by the advertising industry whose focus has shifted from family and elderly to youth and kids. With the increased employment of youngsters due to the entry of BPO’s, KPO’s, MNC’s in the Indian sub-continent, marketers have got a new set of potential buyers in the form of young and restless . This segment comprises of those who are more open to adapt new products, ideas and follow trends set up by advertising world. Advertising today carries the blame of manipulating and duping audience. The moment you open your idiot box for multifaceted reasons you can see a clutter of advertisements, a commercial of 7 up ends up with a girl kissing a boy, ads of all juices making claims that all of them are preservative free, dangerous stunts being performed in ads of Thumps up and Mountain dew, open and free broadcast of inner wears at prime time encouraging the opposite sex to assault. All advertisement of several branded deo’s end in seductive mode. Ads...
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...and the trade practice and agreements. The economy is continuously changing all over the world and McDonald’s customer purchasing power is determined by this environmental factor. The global financial issues that have an impact on McDonald’s marketing choices are credit, debt, revenue distribution, gross domestic product, and savings. These global financial issues impact McDonald’s decisions that are made by the company’s management team. The United States used to have the best economy, but even the economy in the United States is not in great shape anymore. Businesses have begun to close down, but McDonald’s food chain are continuously opening up more restaurants and opening more doors for jobs to help the economy get back on track. The very first McDonald’s restaurant was opened in 1955 by a man named Raymond Kroc. McDonald’s is known today as being the largest fast food chain in the world. McDonald’s cater to millions of customers daily. Although McDonald’s originated from the United States, this...
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...What does it mean to be an American in 2015? The first impression that surprised me was how the man from Britain talked about how much he admired America for practicing the freedom of speech so religiously. This surprised me because I did not know that other countries lacked this, especially the U.K. being so advanced and having more tools than we do as Americans to make a change. It also surprised me how he said that Americans are bad at geography. I think this is un fair because Europe is very small and there are a lot of countries that complete Europe and it is impossible for someone to remember them all. Another comment that surprised me from the British perspective was how he thought all Americans were nice when I clearly thought that our country was known for its rudeness. Another surprising thing was how he thought New York was safe when there are so many mugging situations that occur there and especially how unsafe it is at night. Out of the “Arab Impressions of America,” the comment by Talal about how he thought that Iraq was more better than American. This surprised me because I thought Iraq was a constant war zone and that he would be happy to be away from that but apparently not. It is surprising to know that these perspectives of America exist. In addition to surprising perspectives of America, there were ones I agreed with too. The first comment I agreed with was how people in America are responsible for their own body shape. The first comment about this is...
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...QSR Brands (M) Holdings Sdn Bhd (formerly known as Triple Platform Sdn Bhd) acquired the businesses of KFC Holdings (Malaysia) Bhd and its parent, QSR Brands Bhd, effective 21 January 2013. QSR Brands (M) Holdings Sdn Bhd dominates Malaysia’s rapidly expanding retail food industry. Headquartered in Kuala Lumpur, Malaysia, the company operates the following. * Over 260 Pizza Hut restaurants in Malaysia and Singapore * Over 680 Kentucky Fried Chicken (KFC) restaurants in Malaysia, Singapore, Brunei, Cambodia and India * Over 20 RasaMas restaurants in Malaysia and Brunei * Over 80 Kedai Ayamas stores in Malaysia and Brunei * In addition, to support our core activities, we are extensively involved in poultry production and processing, as well as a host of ancillary business such as baking and sauce production. This makes us Malaysia’s first and only fully-integrated food operator. * We pride ourselves on delivering quality products and exceptional service, and we are dedicated to maintaining and enhancing the caliber of all our brands. QSR Brands (M) Holdings Sdn Bhd and its subsidiaries guarantee full halalcompliance to customers in all of the group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognized by the Department of Islamic Development Malaysia (JAKIM) and strictly adheres to MS1500:2009. * With more than 30,000 staff in Malaysia, Singapore, Brunei, Cambodia and India, the company...
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...unethical business practices from the public view this process leads to national scrutiny. We seldom recognize an organization that displays positive-intentional ethic behaviors that are defined as acceptable by the American people. The purpose of this paper is to evaluate the ethical standards of the fast food chain Chick-Fil-A and determine if the company establishes a code of ethics. The Webster Dictionary defines ethics as following accepted rules of personal and professional behavior. It is prescribed philosophy dealing with questions of what is good and what is bad combined with moral duty and obligation, the principles of moral behavior governing an individual or group. By implementing a standard of ethical behavior, as a business, the restaurant chain Chick-Fil-A in my opinion exemplifies a living code of ethics as a cognitive, affective, and behavior manifestation of an ethical organization. In your opinion has Chick-Fil-A set a new standard for a positive ethical organization and does the concept of ethics and integrity have a deeper meaning that what the dictionary definition provides? Chick-fil-A (chick-fil-ay, a play on the US pronunciation of "fillet") is an American fast food restaurant chain headquartered in the Atlanta suburb of College Park, Georgia, specializing in chicken sandwiches. It was founded in 1946 by S. Truett Cathy. Truett Cathy opened his first restaurant, The Dwarf Grill – later renamed the Dwarf House – in Hapeville, Georgia in 1946, and developed the...
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...thoroughly researched to reveal why the firm is thriving among fast food chains around the world. This is done through researching the background on the company, analyzing the fast food market, identifying the position/competition/brand, evaluating the services and pricing, and finally considering promotions/marketing. Through the breakdown of these subjects it will be apparent that Subway is not only one of the leading firms in its industry, it will also show that it has outshined companies across the world in marketing management. Provide a description of your product/service and a brief history of the firm that produces your product/service. Subway is a fast food restaurant franchise that specializes in the submarine sandwiches. It is owned and operated by Doctor’s Associates, Inc. Subway’s headquarters is located in Milford, Connecticut. The franchise has five regional offices to oversee its international operations. The regional offices for Europe are located in Amsterdam, regional offices for Australia and New Zealand are located in Brisbane, regional offices for Asia are located in Beirut and Singapore, and regional offices for Latin America are located in Miami, Florida. (China Weekly News, 2011) Currently, Subway franchise has over 39,000 stores in 102 countries and provides over 400,000 jobs and opportunities worldwide. (Subway, n.d) In 2010, Subway overtook McDonald’s as the largest fast food chain in the world. (Jargon, 2011) Entrepreneur Magazine has consistently...
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...business was inexpensive and fast food, burgers, fries and shakes. The present corporation dates its founding to the opening of a franchised restaurant by businessman Ray Kroc, in Des Plaines, Illinois, on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets in 1965. Today McDonald’s has grown to become is the world's largest chain of hamburger fast food restaurants, serving more than 70 million customers daily in 119 countries across the globe. As of December 31, 2013, the company operated 35,429 restaurants, including 28,691 franchised and 6,738 company-operated restaurants. It ranks 111 in Fortunes top 500 companies, with revenues of usd$28.1B at the end of calendar year 2013. Problem Statement McDonald’s problems started in the 1990s as a result of rapid global expansion at the expense of service, cleanness, and quality. Solving for cleaning up stores and improving service were short term fixes. CEO Skinner realized that longer term problem lurked in the horizon and these needed to be addressed quickly if McDonalds were to survive, and grow in the market place. McDonald’s problems can be categorized in several areas; this could help the organization focus on addressing them; 1- Fragmenting markets and customer taste. With the expanding options and availability of once exotic foods, like Sushi and...
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...“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” -Joseph Hall I. Background Analysis There are as many brands in the world as there are stars in the sky. They’re innumerable. However, no matter how many they are, there are those stars that shine the most. This is also the case for the brands in the world. Only a few are able to stand in the international arena. Some try to venture into the world market. However, those brand either don’t last long or they’re devoured by the competition. It is never easy to go international. The world’s top brands were started by normal people with extraordinary determination. And if you don’t have the kind of determination they do, then it’s best for you not to be too adventurous. A few of the brands that dominate the world are Nike, American Express, Samsung, Coca- Cola, Apple, Marlboro, Louis Vuitton, Toyota, Mcdonald’s, and many more. These brands didn’t become what they are overnight. As some would say, “Rome wasn’t built in a day.” They had to overcome hardships beyond whatever you and I can fathom but that didn’t stop them. For John Pemberton who concocted the formula we now call “Coke”, the 9 bottle per day he sold didn’t stop him from continuing his business. Today they sell 1.6 billion servings every day. Samsung started as a grocery store when Lee Byung-chul opened Samsung Sanghoe in 1938. The business grew and became successful and...
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...a property. Subjectively, something might be good because it is useful, because it is beautiful, or simply because it exists. Determining or finding qualities therefore involves understanding what is useful, what is beautiful and what exists. Commonly, quality can mean degree of excellence, as in, "a quality product" or "work of average quality". The quality of a product or service refers to the perception of the degree to which the product or service meets the customer's expectations. The quality management and quality control should be performed in all the levels. The scheme bellow demonstrates how the quality management functions in the Fast-food restaurants: In my initial research I would like to investigate two companies from the same business sector which is Entertainment and the industry is Restaurants. My choice fell on fast food Wendy’s from Wendy's/Arby's Group (USA/Canada) and Vapiano International LLC (worldwide).In order to describe my personal attitude and expectations from those restaurants I have chosen definite locations where I had a possibility to be a customer. For Wendy’s it is Branson MO, USA. Location of Vapiano is in Wien, Austria. Further in a paper I will present the basic information about the companies in common, about how they want be seen by customer, their...
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...FASTFOOD / RESTAURANT INDUSTRY Introduction Indian QSR (quick service restaurants) Industry is growing very rapidly. It is a reflection of the change in the lifestyle, food habits and consumption pattern of the population. The incidence of Dining out, ordering from home as well as takeaways is rising creating an opportunity to cater to a wide mass of population. What was the domain of upper class, singles or forced bachelors, has percolated to all echelons of society. The incidence and value differ substantially, but penetration of such consumption habits is wide spread and is on the increase. Although largely an urban phenomenon, the pattern is also emerging in rural areas with better road connectivity, increased vehicle ownership and rise in income levels. In a country with more than a billion people, opportunities in India are abound. This has led to a rapid growth of the QSR industry. However, simultaneously, it has also created a canvass that has many failures and carcass. Several outlets have been closed, a large number are struggling, still a large number are just about surviving and lot many of them have not been able to find their feet. There are a lot who are successful, but, more importantly, there is almost a complete absence of national chains. This indicates to the fact that just having a lot of opportunities is not enough. These opportunities need to be harnessed and converted into profitable enterprises. This paper is an attempt to understand the industry, its...
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...1. Review the current positioning strategies in McDonald A. Price differentiation Both McDonald and Burger King have the special value meal. But there are more discount offers in McDonald which are shown in following table. McDonald | Burger King | * Specific meal are $20 from 5 to 9p.m | * Value menu | * Amazing value menu | | * Relax and refresh value card | | Despite the more special offer, the regular meals in McDonald are between $25 to $30 while the value meals in Burger King are between $25 to $35. It can be seen that the regular meal in McDonald is even cheaper than the value meal in Burger King. B. Channel differentiation McDonald has larger coverage and greater convenience than in Burger King. Refer to the below table, it is seen that the channel in McDonald differentiate Burger King. McDonald | Burger King | * 218 branches in Hong Kong | * 15 branches in Hong Kong | * 104 branches have 24 hour Mc tonight service | * Only 1 branch has 24-hours service | * 24 hour McDelivery Service | | C. Product differentiation McDonald has larger variety of the products than that in Burger King. The products in McDonald are fresh and innovative that fulfill with teenagers’ expectation who desire for freshness while the products in Burger King has smaller range. New products are as follows: McDonald | Burger King | * Le grand * Hotcakes Deluxe Breakfast * Grilled chicken burger, quarter...
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...evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant in Århus, Horsen s or Vejle. After evaluating the results of the questionnaire, Horsens was pointed out as the most attractive and suitable city to open a new Subway restaurant. The competitive situation is also analyzed. In doing so, the overall competitive situation within the fast food industry is assessed. Furthermore, three main competitors, namely McDonald‟s, Burger King and Sunset...
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...Name: Institution: FIVE GUYS Five Guys is a private owned restaurant chain that serves fast and casual food. The restaurant focuses on French fries, hot dogs, soft drinks, and hamburgers. Five Guys started in 1986 and with its headquarters in Lorton, Virginia. It has branches in more than 40 states in the US, as well as in six Canadian provinces. This paper aims to determine the business that Five Guys is in, run the rule on their primary competitors, perform the restaurant’s SWOT analysis, and finally give strategies for the hotel chain in the coming five years. 1. Business Case Five Guys began in 1986 by the Murrells together with their 4 sons. Originally, the restaurant's name was Jerry and the sons. After beginning the business, Janie and Jerry Murrell had a fifth son, with all sons involved in running the business as the Five Guys. Together, the brothers did away with ideas of broad menus, favouring a more honest and solid bugger (DATAMONITOR, 2010). They pride themselves in offering non-frozen buggers, which are hand-patted from ground beef, and 80% lean. The fries preparation occurs daily including cutting the potatoes, along with in the house and fresh buggers. The restaurant created a cult following by word of mouth. Five Guys price their burgers at four dollars; yet manage to keep their clients coming back due to their appeal for high quality and fresh food. The pricing makes the restaurants enjoy increased success in areas with higher income that cater...
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...The Economics of Five Guys Determine how Five Guys’ philosophy sets it apart from other fast-food chains. “Do good in school or you will end up flipping burgers your whole life!” How many times have kids heard their parents talk like that? Well that has worked out very well for Jerry Murrell and his sons. Jerry Murrell is the founder and owner of the first Five Guys Burgers and Fries. Their business plan includes making the very best burger around, matching that with perfect fries and not cutting any corners in the process. They started in 1986 and in 2002 when they began selling franchises they only had 5 burgers joints. Today there are over 570 of them and annual sales reach the $483 million mark. The Murrells spend their time overseeing the opening of around four new stores each week. And just think your parents said flipping burgers was a dead end job. When Jerry Murrell began franchising he was just a small burger operation with an almost cultish following in Northern Virginia. Today, the business is, by some, estimated heading in the direction of the $1 billion in value mark. Five Guys only has 87 locations. That is 87 cities or areas where their stores are located. Most of these are in the Washington region, but a hundred more are located along the East Coast this year. There are thousand more being phased into the business plan. Each store, the company says, will make around $1 million per year. Jerry and Janie Murrell and their sons are often asked...
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