...Fast Food Workers’ Strike Raul Valdez’s section On Thursday September 4th 2014, thousands of fast food restaurant workers walked out of their post and joined a street protest demanding a wage of $15 per hour. Fast food workers in more than 100 cities in the US joined the protest hoping to disturb the fast food chains enough to get their executives’ attention. This protest was part of the movement that was organized by the Service Employees International Union (SEIU). A previous strike was organized on May this year and it took place not only in the US but in at least 33 countries like The UK, Philippines, India, Japan, and Belgium among others. The protests were supposed to be peaceful, but there were some instances of protesters blocking streets. The police had to intervene and at least 430 people were arrested. Kendall Fells, the organizer director of Fast Food Forward organization that helped organize the protest said “There has to be civil disobedience because workers don’t see any other way to get $15 an hour and a union” Protesters were hoping that their absence from work would make these fast food restaurants lose revenue and create chaos forcing executives in these establishments to accept the protesters’ demands. A similar strike took place when the Market Basket workers abandoned their posts when the Market Basket Board of Directors decided to replace their CEO. Although the fast food protest was highly organized and the majority of workers joined, some workers...
Words: 3568 - Pages: 15
...After reading the controversial article, I strongly insist on keeping the wages of fast-food workers constant. The first reason we should not raise wages is because of the amounts of money that would be given out. If we increase the wages of all fast-food workers employed in the US, it would cost the employers millions of dollars for jobs that do not require any degree or education to do. In the text, James Sherk states: “The average fast-food employee stays at his or her restaurant for less than a year.” This is critical because it shows that the employers would be giving out additional rewards to workers who will not be with the company long. As James also states, “It would be worth it to make the investment in Ipads and robots,” because...
Words: 423 - Pages: 2
...associated with pizza and hamburgers, the fast food industry has undergone a transformation over the past decade. The changes have been led by increasing social awareness about the importance of a healthy diet, which has made consumers rethink their fast food eating habits. In addition, Obesity rates have been increasing over recent decades in all industrialised countries, Australia having the dubious honour of being ranked as one of the fattest nations in the developed world. In 2011 to 2012, approximately 70% of males were overweight and 56% of females (ABS, 2013). Whilst obesity is ostensibly an individual disease, it imposes significant costs on society. Moreover, one-quarter of all Australian children, who aged 5-17, were overweight or obese in 2007 to 2008 (ABS, 2013). Consequently, industry retailers have responded by broadening the range of fast food options on offer and introducing new products to capture this expanding market. Trends in real household disposable incomes, consumer sentiment, competition from convenience stores and supermarkets and growth in the health consciousness of consumers have also driven demand for fast food. Most of these problems are satisfied by a few existing services and products such as Subway and Liten’Easy, and McDonald’s and Hungry Jack’s have tried to innovate their products to become healthier foods. However, there is lack of choices of products and services for customers and mostly Western food, thus, the menu does not have created...
Words: 2222 - Pages: 9
...Term Paper on The Problem of Employee Motivation in the Fast Food outlets in Dhaka and Strategies to Improve the Problems Submitted To Professor Md. Abdul Hannan Mia, Department Of MIS University of Dhaka B.Com(Hons), M.Com, PGD, MSc,MBA, FCMA,Ph.D. Submitted By Imran Ali ID: 61424-17-043 Department of MIS Date of Submission: August 17, 2013 Abstract Motivation increases the level of performances of employees and also increases their commitment in the workplace. This implies that motivating workers is very important. Among these workers the fast food workers are unique and have their individual needs, potentials, values and goals. Job satisfaction leads to job motivation. Therefore, when workers are satisfied, they tend to be motivated to work. The study points out the strategies that could be used to improve the level of motivation of the fast food workers and also discusses the causes of low employee motivation within the organization. This will also assist the management of the fast food industries in improving the performances of their employees. A case study approach was used for the survey because only the fast food industries were involved. Information was obtained from the operational workers, administration, cashiers and the managers orally. The respondents have given answer which approximately gave a good response rate. Research proved that the rate of personal growth of the employee’s in their workplace was not satisfactory within majority respondents...
Words: 5679 - Pages: 23
...Positioning 5.6 Recommendation 6. Marketing Mix 6.1 Product 6.2 Place 6.3 Price 6.4 Promotion 6.5 Recommendation 1.Introduction: Company, Brand and Product 1.1 Company The company chosen was Veganburg, which was conceptualized and opened its door of its first outlet to consumer on 10 October 2010. Veganburg works on fast food concept and tries to recreate a new concept out of the term: fast food – serving tasty vegan meals that is great in taste and nutritional value. 1.2 Brand Veganburg is set on making plant-based diet inspiring and exciting. Veganburg had also played a part in the global restoration by going meat-free. A meat free diet will in turn not only be beneficial to the consumers but also for our mother Earth. Animal agriculture accounts for some of the most pressing environmental problems we are facing today, such as greenhouse gas emissions, loss of biodiversity and pollution. The founders of Veganburg are none other than Alex Tan and Tracy Lim who have been vegetarians for more than ten years. Both have been active with the relatively small vegetarian community in Singapore. Veganburg is the first vegan fast food restaurant in Singapore, Asia and most probably the whole world. Up to date, Veganburg has 4...
Words: 3463 - Pages: 14
...INTRODUCTION Fast food, a kind of food can be prepared and served in a short time, is one of the most controversial and frequent words in the U.S. even in the world. Fast food is commonly considered as an inexpensive meal with much easier preparation than the process at home. As the economic growing, many modern people have to live and work in a very fast tune. They do not have much more time for buying ingredients and preparing food at home so that they’re eager to find a fast and convenient way for their meals. Fast food is one of the ideal solutions. Therefore, more and more fast food restaurants opened. The fast food industry revolutionized the food industry, affecting the lives of the people who produce it and the people who eat it, and the fast food industry has become a large market in the U.S. Fast food companies usually build their businesses in form of franchise chains. Those fast food chains have grown at very fast rate in the past years. By far, the U.S. fast food industry is the largest in the world. Some global fast food brands such as McDonald’s, KFC, Burger King, and Subway, has built a great market share in the world. According to the statistics report form Statista (Richter), “in 2010, the fast food industry generated total revenue of 184 billion U.S. dollars in more than 300,000 restaurants, employing 3.9 million people.” Certainly, the fast food market value is still growing today, and the fast food chains exist in almost every city in the U.S. The fast food industry...
Words: 1892 - Pages: 8
...summary: This report is about how ethically correct KFC and McDonald’s are in their business practices. They both are from the same industry which is food and beverage but still are two different companies. Basically Business ethics focuses on identifying the moral standards of right and wrong as they apply to behaviour within and across business institutions. In this report we evaluate and compare their business practices according to ethical aspects. Later on we discuss the 4 ethical theories for each of the company which are individualism, utilitarian, virtue ethics and Kantian theory and apply them to show how ethical the business practices of each company compared to the other company. We justify our report by giving authentic facts and figures for each company. Finally in the end giving a conclusion on the discussion done for both the companies. TABLE OF CONTENTS: * Background of the companies * Comparison between business practices according to ethical aspects * Constructive and commercial ethical aspects of both companies * Discussing and applying the ethical theories according to the practices of the companies * Conclusion * References A BRIEF DISCRIPTION ON THE BACKGROUND INFORMATION ABOUT KFC AND MCDONALD’S’: First we talk about KFC; it is one of the world's most popular fast food restaurant chains in the world founded by Colonel Harland Sanders in 1930. Every day, more than 12 million customers are served at KFC restaurants...
Words: 2888 - Pages: 12
...notable fast food companies in the Philippines. It is a sub-company of the Gilmore Food Corporation. It was created in 1981 by Fe Esperanza S. Rodriguez and a sister who both planned to turn two old small buses into mobile stores, an idea they adapted from America. It was their fondness for hamburgers that inspired them to make a business that would serve for the masses. They all began with a capital of P40, 000 with nearly two dozen employees working continuously. This non-stop service earned Burger Machine the nickname of "the burger that never sleeps." Through the years, Burger Machine launched dozens of branches including stalls, usually they locate their stores on a gasoline stations. But during the Asian Financial Crisis of the 90's, the company saw more struggles and was forced to close down several branches and restaurants. Burger Machine is now back to its roots operation which is 24/7 burger stands for the masses. Due to the occurring fast paced lifestyle of many individuals, every activity requires to have an easy access for these busy individuals. They would always tend to find an easier way to do their tasks or to get what they need to do faster. This is why food stalls and burger stands, like Burger Machine, became in demand among the busy people. It is more convenient for their fast paced lifestyle and it serves them in a hassle free way. Most office workers usually buy from these kinds of food stalls for it is on their way to work. Locations of the food stalls...
Words: 356 - Pages: 2
...BA 640 Case Memo 3 Subway’s Entry into the Japanese Fast Food Market 1. Background: * 1st store opened in Connecticut, 1965, began franchising in 1974 * Marketing strategy-healthy fast food option * Jared the Subway guy-spokesperson * 18000 stores in US, committed to international expansion * Looking for ‘high potential’ markets, ie. dense population, economic and political stability, preference for fast food options, disposable income * Very sluggish growth in Asian market 2. Japanese Food culture * Popularity of junk food * Smaller portions * View healthy food in terms of purity, organic, quality of ingredients * Local food is traditionally very healthy (rice, fish, vegetables, ect) 3. Competitors | # of stores | Pricing strategy | Advertising strategy/Brand Position | Target Market | McDonalds-market leader | 3000 | 100 yen menu, 500 yen basic set menu | Heavy TV advertising, seasonal product launches, low pricing strategy, local tastes (ie. Teriyaki burger) | Total market, plus children | Mos | 1435 | Higher prices, burger sets at 600 yen | Emphasis on quality, seasonal ingredients, burgers cooked to order, salad options, “Miffy” character | Women in their 20’s-30’s | Yoshinoya | 1031 | 300 yen and up | Traditional Japanese fast food, sells gyudon. Fast, cheap, convenient, 100 years of ‘tradition’. | Male students and workers | Starbucks | 702 | Sandwich 380 yen, coffee 250-330 yen | Convenience, relaxing atmosphere...
Words: 792 - Pages: 4
...2. Profile 2.1 History & Industry of Organisation Founded in the United States in 1940, McDonald’s started out in the Food & Beverage Industry as a barbeque restaurant managed and operated by Richard and Maurice McDonald. Subsequently, it was restructured into a hamburger stand with the use of production line principles. In 1955, Businessman Ray Kroc purchased the chain from the McDonald brothers and franchised it worldwide. 2.2 Mission & Vision McDonald’s brand vision is to be the best quick service restaurant experience by providing outstanding quality, service, cleanliness, and value, so that they can make every customer in every restaurant smile. Their brand mission is to be their customer's first choice, when it comes to, top quality products, outstanding service and cleanness and great value for money. (McDonald’s, 2016) 2.3 Key Services/Products 3 | Page The very first McDonald’s outlet in Singapore opened at Liat Towers in 1979. Currently, McDonald’s Singapore has over 130 restaurants island-wide, 15 drive-thrus, over 30 dessert kiosks and 50 McCafé outlets. To date, McDonald’s is the world’s leading global food service retailer with more than 36,000 outlets dispersed over 100 countries. Serving a whopping 50 million people a day on average, McDonald’s key products include hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes, and desserts. However, due to...
Words: 678 - Pages: 3
...Factors | Opportunities | Demographic | * (O) Fast food saves time and efforts of people so it’s a good meal for people. (Bose, 2012) * It is an opportunity for fast food industries as it is a ready to eat food and people who go on work prefer to eat it as it saves their time. * (T) Large percentage of baby boomers is becoming threat for fast food industries. . (generation in the workplace in the united states and canada, 2012) * 31.9% of the whole Canadian population is covered by Baby Boomers and they don’t prefer to consume fast food which is going to be a threat | Socio-Culture | * (T) People are stepping backward from fast food which is going to be a big threat in future (Lojitmairembam, 2013) * Now, people are becoming more health conscious. They are stepping back from fast food as it does not contain any vitamins, minerals and fibres and this going to be a threat for fast food industries industries in future. | Economic | * (T)Increasing minimum wage rate is going to be a threat for the fast food industries. (Drum, 2013) * As the minimum wage rate increases for the fast food workers than the fast food industries have to pay more to the worker which decrease the profit margin of the industries. * (T)Inflation and exchange rates are the other threats for fast food Industries. (Rodrigo, 2012) * Inflation rates and exchange rates both effects the supply and demand relationship of raw material which directly affect the industry’s production...
Words: 573 - Pages: 3
...Espiritu as they felt weary on the canteen foods. They crave for a new cuisine and think of something that can satisfy their taste buds. After all the critical thinking they've been through, they decided to create a homemade Taco. They experimented until they were satisfied with the taco ingredients and proportions. They created a homemade Taco and let their Mexican cuisine to be tasted by their family. Their family liked it so much and told them to sell it to the neighborhood to earn some extra money rather than playing computer all day. After a week, they decided to open a Taco stand near their house called, Taco House in Barangay Moonwalk, Paranaque, Philippines. One year later, they wanted to expand what they have started so they searched out a good location in the right part of the town on a busy main street. They also formulated a new sauce themselves and it would later be their new taco sauce. At the same time, they researched tacos and everything about it. The shells had to be prepared quickly and efficiently. They have to be fried first and stuffed later. They had seen a lot of versions of tacos so they created their very own. They decided to sell the stand and opened a perfected version named Taco Loco. Over the next year, they met James’ aunt, Katherine Espiritu who owned and operated a number of restaurants in Washington DC and helped them built the first Taco Nation in Ermita, Manila in 2013. Taco Nation is a new fast food restaurant that serves fresh and healthy...
Words: 372 - Pages: 2
...with home-made fries and coke float and served in generous proportions. Burger town also offers rice meals for the customer who prefer for it, therefore our mini resto will also offers, like fried chickens, burger steak, and many more, but still we focusing burger industries. Good things about this Mini Resto ➢ 100% fresh burgers ➢ Variety of flavors burgers ➢ Worthy ➢ Satisfying burgers ➢ Affordable ➢ Providing clean ambiance ➢ Properly train laborer (with experience) ➢ Good management This burger will provide us a different taste to all other burger, you can taste the big different between other burger, so try it. Type of consumer good – Convenient - Because we will serve our meal fast, and we don’t want to waste the time of our customers. Product...
Words: 6761 - Pages: 28
...ESSEC School of Business Writing a Business Plan T‐Box Business plan Submitted By: Zoltan Pepper Anna Kronism Robbin Banks Eva Porate Executive Summary The report presents a business plan for a new start up call T-Box. We have identified a growing need among working professionals in Paris to eat quick, healthy tasty meal at their workplace without making the place messy. We propose to provide neatly packed meals (Indian, Japanese, Lebanese etc) in Tiffin boxes: A box that has multiple compartments packed together. The first outlet will be opened in the La Defense area of Paris. We will outsource the food preparation process, procure tiffin boxes and handle all the logistics involved ourselves. All the four partners will put in € 25,000 each and we will require additional loan of € 100,000. We expect to become profitable right after the first year and reach a net income level of € 300,000 in five years. Table of Contents Executive Summary ....................................................................................................................................... 2 Company Overview ....................................................................................................................................... 4 Market Analysis ............................................................................................................................................. 5 Some numbers about La Defense… ...
Words: 6556 - Pages: 27
...Management and Economics 2013 Fast food consumption: Identifying working women’s attitudes towards consumption of fast food A.H.B. Sajani Rasanthikaa, T.S.L.W. Gunawardana b a Department of Marketing,University of Ruhuna, Matara, Sri Lanka sajani87@yahoo.com b Department of Marketing,University of Ruhuna, Matara, Sri Lanka gunawardana@badm.ruh.ac.lk Abstract The study focuses on examining working women’s attitudes towards the consumption of fast food. Five, literature supported, hypotheses were derived and tested to examine the attitudes in relation to the perceived taste, perceived quality, perceived nutrition value, perceived convenience and perceived price of fast food. A survey was conducted using 177 working women in Matara district, Sri Lanka. Structural equation modelling was employed for data analysis. The results showed that perceived convenience of fast food has a significant positive effect over fast food consumption whilst taste, nutrition value and price give a positive but not significant effect. However, perceived quality of fast food indicates a negative but non-significant effect on fast food consumption. Keywords: Fast Food consumption, working women 1. Introduction Fast food industry is not only a transformation to the traditional diet, but also a new trend to the landscape, economy, workforce and it has created a popular culture within a short period of time (Schlosser, 2001). Fast food can be identified as one of the main food choices of people today....
Words: 5526 - Pages: 23
