...Favorite Brand Paper 1 Favorite Brand Paper February 16, 2015 Favorite Brand Paper 2 In the field of marketing the most important factor is the value of a brand. A majority of the consumers today prefer a certain brand and want t stick to that brand indefinitely. This is the reason why every company tend to spend a large amount of their budget in marketing their product in order to build a relationship with the consumer which can stick to them for a long time. As far as my personal choice is concerned, I tend to buy a product based on the price, however one brand that I will not compromise on is Dawn dishwashing soap. In this paper, I will discuss three different reasons as to why I like the product Dawn. I will also discuss Dawn’s competitors and why they do not match up to the capabilities of Dawn. Dawn is a registered trademark of Proctor and Gamble. Dawn was created in 1973 since then it has become a household name in America and internationally. Dawn is not only a dishwashing soap but it also comes in dishwasher products too. Dawn also prides itself in the fact that it is good for use on animals and has helped conservation organizations for over 35 years. One of the reasons I love the brand Dawn is because of its ability to cut grease. The Dawn bleach alternative power soaking product is amazing in cleaning grease...
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...Favorite Brand Paper Rebecca Lynn Harjo BSHS MKT/421 June 28, 2014 William Alan Mc Intyre Sony’s logo is customarily in block letters with the bottom of the letters slightly faded. Sony also has an additional logo for their PlayStation models; it is a red capital P standing over a yellow, green, and blue striped upper case S lying flat on under the P. Sony’s brand name logo is very recognizable because it is their name, however, I feel that it lacks a certain quality that would promote the brand; there is nothing special about their logo. I think that Sony’s logo for their PlayStations does a superior job promoting the brand because whenever someone sees PlayStations PS logo they immediately recognize it as PlayStation; it is far more eye catching than just the word Sony. The second reason I like Sony is because of VR. There’s something so fantastically science-fiction about the concept of virtual reality. It’s the closest thing we have to jetpacks and hover-boards, those futuristic technologies we watched on TV as kids, and read about in books. And with virtual reality, we’ll be able to finally drive in flying cars and take trips to the moon. Because VR is so steeped in science-fiction, I can’t help but also recall the dire warnings: People lost in alternate worlds, virtual reality junkies, incapable or unwilling to unplug. Perhaps anti-social isn’t even the right word—unsocial, detached, and isolated. When we play games on the TV or our PC or phone, we’re often playing...
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...MKT 421 Week 1 Individual Assignment Favorite Brand Paper Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: • Identify a brand about which you are passionate. • Explain a minimum of three reasons why you are passionate about this brand. • Respond to the following questions: • Is the company successful in building loyal customer relationships across different groups? • Why or why not? • Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Equity Bank Equity Bank, a Kenyan based financial services company is an organization that I am so passionate about in the banking industry. The bank was started in 1984 as Equity Building Society (EBS) and it used to provide finances for mortgage to most of its customers who fell in the low income earners bracket. The bank is led by a board of directors headed by the famous chairman; peter Munga and the group’s chief executive officer Dr. James Mwangi (Allen, 2013). I like this brand because of several reasons as outlined below 1. Leadership The bank is managed by an experienced board of directors who ensure that there is consistency in customer satisfaction and adequate innovation which results to efficiency. In November 2013, the company’s chairman Peter Munga was titled Chairman of the Year in the 4th edition of the...
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...Favorite Brand Paper MKT/421 February 16, 2015 Favorite Brand Paper In marketing the most important factor is the brand value. Majority of customers prefer a particular brand and want to stick to it for a long time. This is the reason why every company spend legal amount of money in marketing their product so it can build relationship with customers which can stick to them for a long time. As far as my personal choice is concerned, I have many favorite brands for different requirements but for this paper I will chose my favorite brand which is Tesla Motors. Explain a minimum of three reasons why you are passionate about this brand Tesla Motors, Inc. is US based Company which designs, manufactures and sells electric cars and electric vehicles power-train components. Tesla, which was founded in 2003 by Martin Eberhard and Elon Musk, has pushed the envelope beyond what most automakers thought possible. The company's Silicon Valley-style "techpreneurship" enabled it to move faster, work more efficiently, and create ground breaking new ideas around sustainable mobility and automotive technology while proving that electric cars could be better than gasoline-powered cars. Tesla has had a competitive advantage over auto industry rivals in design innovation since day one. Located in arguably the center of the world for technological innovation, Tesla was able not only to construct its vision of mobility in Silicon Valley, but also recruit its employees from many of the leading...
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...Favorite Brand Paper Jonathan Mitchell University of Phoenix MKT/421 Sandra Woods March 3, 2015 Favorite Brand Paper My favorite brand I’m passionate about is Queen Helene Cocoa Butter Crème. “Queen Helene® brand has been a leader in quality and beauty products for professional and personal use since 1930. Our products are inspired by nature’s finest ingredients because they are safer, and often more effective, than harsh chemicals and unnecessary additives. We are proud to have created a full line of affordable and effective body care products that are still passed on from generation to generation” (Queen Helene, 2015). I am passionate about this brand because with all of the cosmetic fixes out there, a natural remedy would better than a risky and expensive procedure just to make sure my skins feels the way it did I was young. I love this brand because it makes my skin feel soft and smooth. It last longer than other brand I have tried. Most of the brands out there because of their name have notoriety, like Palmer’s cocoa butter, but these brands are often water down versions of the original product because of the Palmer’s popularity, although expensive, the brand is mass produced, therefore, the quality of the product is diminished to serve all consumers. Palmer’s cocoa butter wears out fast and I have had to reapply it throughout the day, it is very thin and leaves my skin dry unlike like Queen Helene’s cocoa butter crème. I can use it once even after I was...
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...Favorite Brand Paper Name MKT/421 August 4, 2014 Michael Ballif Favorite Brand Paper The world is filled with wonderful products and services developed by different companies. These developments have extended consumer choices heightening the level of competition between companies. The implication of this is companies have to develop strong brands that will gain most of the market share compared with their competition. The Apple Company is a well-known company mobile and software industry. Apple has been rated as one of the most influential brands in the history of the world. Through its brand, the company has expanded business and employed many people through the development of new and innovative products (Lusted, 2012). When compared with other brands in the market, Apple brand always happens to be a step ahead of the competition. In 2012, Apple was voted as the winner of CMO Survey Award for Marketing Excellence (Scott, 2013). In addition, the company was able to hold this position for several years; this explains how influential the brand has been with time. We can rarely talk of Apple’s success without mentioning Steve Jobs. The passion held by Steve Jobs in building customer relationships has shown positive signs over the years. Job’s passion has led Apple in the development of cutting-edge and high-quality designs (Lusted, 2012). Apple is a brand that has successfully established emotional connections with the customers that makes it hard for the customers...
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...Favorite Brand Paper University of Phoenix MKT/421 July 13, 2015 Innovative Branding Engaging consumers in the modern business environment requires innovative branding efforts from companies in virtually every industry. A brand which I am passionate about is the American Express card due to its ability to stand out from the crowd in a highly competitive arena. The following paper analyzes the American Express brand and explains how ground-breaking branding has cultivated phenomenal success for the company and its stakeholders. Reasons Why I am Passionate about the American Express Brand American Express holds an impressive record of corporate responsibility. I admire their quest to work with nonprofit organizations around the world to preserve and sustain unique and historical landmarks and public spaces for our future enjoyment (American Express, 2015). I believe this endeavor connects the brand to the people in that is solidifies a common ground. In addition to historical work, American Express continues to shine in the area of community and volunteer service. By supporting the needs of those less fortunate, the brand has made a lasting impact of the past 160 years that it has been in business. Membership Rewards Another reason why I am passionate about the American Express Brand is because of its membership rewards that allows customers to use points to pay for card charges that have already happened. Customers can review their statement and then...
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...Favorite Brand Paper MKT/421 June 4, 2014 Nike Nike Inc. was first founded in 1964 as “Blue Ribbon Sports” by Bill Bowerman and Phil Knight. It wasn’t until 1971 that it was re-named “Nike” after the Greek winged goddess of victory, strength, speed, glory, and fame. The Nike “swoosh” is meant to represent the wings of the goddess Nike, as she was often depicted in mythology with. The iconic swoosh was created by Caroline Davidson, an advertising student at Portland University. She was a freelancer asked to design a graphic logo that could fit on the side of a shoe by Phil, and she sold him her design for $35. The first interaction between the founders of Nike was in 1959, when track coach Bill Bowerman met Phil Knight; who was a runner at the University of Oregon where he was coaching. The need for the company arose out of Bill’s desire to find lighter, more durable racing shoes for his university track team, and Phil’s desire to find a way to make a living without having to give up his love of sports. The two put their heads together, and the end product was a company that now dominates the market in its sportswear segment, despite having begun as a small distributing outfit from the back of Phil’s car. While Phil was obtaining his MBA degree at Stanford in the 60’s, Professor Frank Shallenberger assigned his students with a project; the goal of which was to devise a small business and a marketing plan for its success. Building on...
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...Brand Paper Apple is one of the biggest and largest companies around. They specialize in iPod. Mac computers, IPhone, IPad, and also iPods The previous are some of the devices made and marketed by Apple, Incorporated, a company known for offering sleek, easy-to-use, highly sought after products worldwide. The company establishes a long-term connection with consumers of varying ages by offering excellent service in their own retail stores and through telephone support that builds loyalty for the brand. Apple places a high value on product differentiation, gaining the upper hand setting prices and availability in the marketplace. For many years the brand was a far second to Microsoft in terms of sales and operating system use. However, over the last few years, the launching of a large-scale advertisement campaign has given the brand an important place in consumers’ lives and made the brand hip along with environmentally responsible. Last, the company is enjoying the perception of selling user-friendly devices with many learning tools in comparison to Microsoft’s lack of style and ease-of-use. There are many reasons why I am passionate about this brand. For one they give great quality of electronics for a high price but I feel you get what you pay for. Another reason is because they market their product very well. There are multiple definitions regarding the term Marketing, it all depends on the context in which it is used. For instance, according to Perreault, Cannon and McCarthy...
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...Favorite Brand Paper There are several brands that I use on a daily basis but my favorite brand hands down is Apple, Inc. The product in particular that has created my romance with this company would be the IPhone. I have been using the IPhone since the first day it arrived on June 29, 2007 and I have been a loyal consumer up to my recent purchase of the IPhone 6 Plus, last month. Apple, Inc. has over $100 billion in sales and increased in sales every year consistently since its launch. I am committed to the quality, innovation, design, and simplicity that Apple, Inc. has provided to me consistently over the last 7 years. Apple, Inc. starts with a commitment to producing the very best product or service that you can imagine. This promise started when the late Steve Jobs took the CEO position at Apple, Inc. and created a marketing blitz with the launch of the IPhone, IPod, and IPad. On January 9, 2007 Steve Jobs delivered the most incredible keynote speech of his life and quite possibly the best in the history of consumer electronics (imore.com, 2014). Steve Jobs said,” That he would be introducing a wide screen IPod with touch controls, a revolutionary mobile phone, and a breakthrough internet device.” It was not going to be three separate products but one innovative product the IPhone. The world’s most successful brands don’t become (or remain) the world’s most successful brands without deep dedication to their customer’s needs. Apple’s customer service is legendary. Spend...
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...I am passionate about Queen Helene Cocoa Butter Crème (QHCBC). “Queen Helene® brand has been a leader in quality and beauty products for professional and personal use since 1930. Our products are inspired by nature’s finest ingredients because they are safer, and often more effective, than harsh chemicals and unnecessary additives. We are proud to have created a full line of affordable and effective body care products that are still passed on from generation to generation” (Queen Helene, 2015). This brand has become one of my favorite brands because it provides a natural remedy oppose to risky and expensive cosmetic procedures that promise youthful skin. This product provides longer lasting soft and smooth skin than most brands on the market. Although other brands may have more notoriety, like Palmer’s cocoa butter, it provides lower grade ingredients. Palmer’s Cocoa Butter is a more expensive product and because of its mass production it beats QHCBC in popularity with consumers. Palmer’s provides a diminished product that wears out fast when used which causes consumers to have to reapply the product constantly opposed to QHCBC. I can apply QHCBC once, and it is penetrated into my skin through the day even after washing my hands. QHCBC is my favorite brand because it is applicable to the body and face. Unlike other products designated for a specific body part and is affordable and is carried in a wide variety of stores that offers hair products. I was introduced to...
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...Favorite Brand Michelle Gale MKT/421 June 2, 2014 Glenna Twing Every person has a favorite something; this could be shoes, stores, or food to name a few. This paper will detail one of my favorites, Skecher’s Shoes. There are many competitors that offer similar products, and the paper will show a few of them. Details as to why they are my choice will also be included. We will also look at how this company provides customer service to promote customer loyalty to a variety of age groups. My intent is to get others to try these shoes if they have not. Favorite Brand and Why Shoes are important to most people. Many have a favorite brand at they like to wear. I choose Skecher’s Memory Foam as my favorite brand. Skecher’s Memory Foam are my favorite for a few reasons the biggest reason is they are comfortable. With my current job I am on my feet a lot, and comfortable shoes are necessary. To have a pair of shoes that do not provide comfort could make my feet hurt after a period of wearing them. I have also found that an uncomfortable pair of shoes causes other problems such as an ache in my back. Having this happen has and would make the day worse. Pricing is another reason that these shoes are my favorite. The pair that I most currently purchased was $64.99; this is not a bad price. Considering that I wear these shoes at least five days a week, and at least eight hours a day,...
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...Favorite Brand Paper Phyllis Renee Bistos MKT/421 April 8, 2015 Geraldine Goodstone Favorite Brand Paper Branding is more than just a company logo. When a person thinks about a company they should think about great service, great products and great prices. My favorite brand is Starbucks, because of their ability to stand out in every aspect of branding. Effective branding can give a company the edge needed in a competitive market. Branding tells your customers what kind of company you are and what they can expect from your products and service. In my opinion Starbucks has the best tasting coffee drinks. I also appreciate the fact that Starbucks offers free Wi-Fi in a comfortable atmosphere where I can work on homework. Starbucks is also good to their employees by offering tuition reimbursement and fair wages. The Reasons I am Passionate about the Starbucks Brand I have been a Starbucks customer ever since I can remember. The first reason I am passionate about Starbucks is because of the quality of their products. I love the taste of their coffee, teas, and food products. They also have a large variety of drinks available so a person never gets tired of the same thing. The second reason I am passionate about Starbucks is because of their customer service. I always receive fast and friendly service at Starbucks. The final reason I am passionate about Starbucks is because...
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...Favorite Brand Paper M. Colton Claycomb MKT/421 November 23, 2015 Creig Foster Favorite Brand Paper I choose Apple as my favorite brand; it is one of the largest and well-known companies throughout the world, and they specialize in any electronics such as computers and iPads, cell phones, in previous years many of the items was aware as well as created by Apple industries. The product is well known by its design, sleekness, and easy to use products, which made these items high in demand. Apple became a household name that brought consumers of many ages to the desire of owning one of their products, with this came to their retail stores as well as the use of technical support with telephone or e-mail, which brought loyal customers along with loyal business ethics. With this Apple, though it was for many years a runner-up to Microsoft in such areas as sales or even the use of operating systems. However, over the past couple of years or so, many changes have taken place such as large-upscale advertisement campaigns that have given the company a brand new look on their brands to consumers. Also, they have made their selves known to be more environmentally responsible as well as selling more efficient user-friendly devices along in along with many new learning tools that are in comparison of Microsoft’s ability of no style and hard to use devices. There are many reasons that I prefer Apple to other brands, one of the biggest is the fact I like the quality of the items...
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...Interview 1: 1. Her favorite pair of jeans are made by Rockin’ Revival. She likes them because they have a lot for detailing (very thick, typically vibrant stitching) which she finds to be both fun and less work because she does not have to accessorize. 2. Some challenges run into while jeans shopping would be dealing with her “motherly shape”, which says is a little bit of tummy (so fitting in the waist), as well as fitting in the butt which also bigger. 3. Levi’s were the classic brand from when I was younger, so I own a lot of pairs of those from my 20’s and early 30’s however they do not fit the mommy shape. Because they no longer cater towards her size she started to look at other brands and found that Rockin’ Republic made jeans that fit her “bigger areas” perfectly. 4. Nordstrom Rack, Buckle and Maurice’s are her favorite stores. Because they both carry the brand and style of jeans that she likes (thick stitching kind of glamy jeans). Plus, Nordstrom has some great jean sales and Nordstrom Rack carries discounted brands. 5. Light wash boot cut Silver jeans which fit all of her jean requirements, such as accommodating her larger waist but still fits snugly on the thighs. And a pair of dark cobalt blue flare legged jeans from Maurices that also have detailing (i.e. bedazzling) and very comfy for everyday wear. 6. The ones from Maurcies were $30, while the silver jeans were about $65. Yes it is typical for her, she typically spends no more than...
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