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Favorite Brand Paper

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Favorite Brand Paper 1

Favorite Brand Paper

February 16, 2015

Favorite Brand Paper 2 In the field of marketing the most important factor is the value of a brand. A majority of the consumers today prefer a certain brand and want t stick to that brand indefinitely. This is the reason why every company tend to spend a large amount of their budget in marketing their product in order to build a relationship with the consumer which can stick to them for a long time. As far as my personal choice is concerned, I tend to buy a product based on the price, however one brand that I will not compromise on is Dawn dishwashing soap. In this paper, I will discuss three different reasons as to why I like the product Dawn. I will also discuss Dawn’s competitors and why they do not match up to the capabilities of Dawn. Dawn is a registered trademark of Proctor and Gamble. Dawn was created in 1973 since then it has become a household name in America and internationally. Dawn is not only a dishwashing soap but it also comes in dishwasher products too. Dawn also prides itself in the fact that it is good for use on animals and has helped conservation organizations for over 35 years. One of the reasons I love the brand Dawn is because of its ability to cut grease. The Dawn bleach alternative power soaking product is amazing in cleaning grease off dishes effectively. Other dishwashing products such as Joy or Palmolive fail to cut grease and tend to leave the smudge, grease and grime on the dishes. Dawn uses the philosophy: superior grease-fighting power” in their ads and even on the label and I must say it is very true to its work. I know when I used to use Joy or Palmolive I would have to put double the amount to even try to get my dishes clean and smudge proof. With Dawn , there is no need to really soak the pots and pans, fill the sink with water and Dawn and five minutes later you can just wipe your dishes clean, it is that Favorite Brand Paper 3 effective. The other leading brands, as I stated before, you have to soak the dishes in extremely hot water and for over thirty minutes before you can even attempt to clean them. The second reason I would recommend Dawn and swear by it, is because the power of the suds. I am a firm believer that if you see suds then it is cleaning the dishes, if that makes sense. Dawn suds last a long time whereas the other brands within 5 minutes the suds are gone and the water feels greasy. I know when I use Dawn my dish water will stay feeling clean and the suds will go for a while before you have to change your water and start fresh. The final reason I love Dawn is because its usefulness with animals. I can wash our dog Pearl with it and it instantly kills her fleas. Also, Dawn is safe for animals. As you see in many of its ads when there was a big oil spill in the Gulf of Mexico, Dawn was used to help clean the oil of the ducks and so forth that lived near the Gulf. It is has been used in conservations for years for cleaning animals, their cages and so forth. The other leading brands Joy and Palmolive cannot be used for anything but dishes. They have no proof if it can work on animals or not. In conclusion, yes Dawn may be a little more costly but in the long run it is more effective. Dawn is a household product that has been proven useful in other ways than just its use for dishwashing. I have compromised on price and bought cheaper and was not nearly as satisfied, so yes while sometimes buying generic is cheaper sometimes it is not always better. Dawn has and always will be used in my home to achieve clean and sanitary dishes to eat off of and also to protect our family pet from fleas.

Favorite Brand Paper 4
Reference
Dawn. (2014). Retrieved from http://www.dawn-dish.com/us/dawn/about-dawn

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