Free Essay

Favorite Brand

In: Business and Management

Submitted By sfish4605
Words 703
Pages 3
Favorite Brand

Sabrina Fish

MKT/421

2/3/15
Gregory Rankin

Favorite Brand

The hair care industry offers many different products from many different suppliers and it is important for the consumer to do some investigation into which products are the best suited for their needs. If the incorrect product is used on the wrong hair type it could create damage or hinder the outcome of the final style. Some products contain alcohol witch can dry out the scalp creating dandruff, others have byproducts that clog the hair follicles and lead to alopecia or balding. What do you know about your hair care products?
Joico
Joico is my favorite brand of hair care products. They have both a men’s and women’s line with an array of shampoos, conditioners and styling aids. The major selling point for me on with the Joico brand is that all of their shampoos and conditions, hair colors and even some of their styling aids contain keratin, this help repair hair on a daily basis from all of the elements like hair styling, weather. “K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptide™ and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it” ("Joico Haircare", 2015)
Variety
The next selling point for me is the variety of product that is available. If you can think of a product in hair care Joico offers it. They have everything from color, to shampoos, conditioners, waxes, gels, mousses, hair spray, and serums to name just a few. All of those items can also be broken down into individual need. They have a product line for curly hair, straight hair, damaged hair, colored hair, red hair, blond hair, a men’s that is that is broken down by need as well and they have a deep conditioning line. The products are practically endless and evolving. Joico also offers hair styling tools that have a reputation for being some of the best in the industry. They are known for being light weight and quieter than the average tool with a generous lifetime.
Aroma
Sent can be tied to many things and can create an experience. In my opinion Joico has create products that have just the right amount of fragrance and each subdivision of product has its own scent. Hair spray is a product that many struggle with because the fumes are overwhelming but not with the Joico line, “Our pride and joy – and the product everyone in the industry is talking about. Imagine a hairspray that gives you ultra-firm hold… the finest aerosol mist that increases shine by 170%… saves your style from humidity… protects hair from heat styling… and lasts three days.”
Conclusion
There are many different well known hair care line; Paul Mitchell, Bed Head, Bioloage, Redken, Pureology and Sebastian to name a few. All of these lines offer a variety of products as well and I have personally tried each line but for me they can’t compete with the quality of product that Joico offers. Joico products improve the overall health of the hair every time a product is used, they repair and safe guard the hair from future damage. Although the other product line offer a product or two that offers repair services it’s not the entire line. Joico also offers a product for every hair type and has unique products that can be used to create multiple looks or styles and they are also unisex. They have an aroma that you will enjoy and it is affordable. I challenge you to do your research, review Joico products The "Sleek Hair" (2015) they all have a four star rating or better and try one. I have been a licensed professional in the industry for the last eleven years and I have tried many products but Joico has been my brand of choice for the last eight years.

References

Joico Haircare. (2015). Retrieved from http://www.joico.com/joico-products
Paul Mitchell. (2015) Retrieved from https://www.paulmitchell.com/our-products/
Redken. (2015) Retrieved from http://www.redken.com/products
Sleek Hair. (2015). Retrieved from http://www.sleekhair.com/haircarejoico.html

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