...Favorite Brand Paper Rebecca Lynn Harjo BSHS MKT/421 June 28, 2014 William Alan Mc Intyre Sony’s logo is customarily in block letters with the bottom of the letters slightly faded. Sony also has an additional logo for their PlayStation models; it is a red capital P standing over a yellow, green, and blue striped upper case S lying flat on under the P. Sony’s brand name logo is very recognizable because it is their name, however, I feel that it lacks a certain quality that would promote the brand; there is nothing special about their logo. I think that Sony’s logo for their PlayStations does a superior job promoting the brand because whenever someone sees PlayStations PS logo they immediately recognize it as PlayStation; it is far more eye catching than just the word Sony. The second reason I like Sony is because of VR. There’s something so fantastically science-fiction about the concept of virtual reality. It’s the closest thing we have to jetpacks and hover-boards, those futuristic technologies we watched on TV as kids, and read about in books. And with virtual reality, we’ll be able to finally drive in flying cars and take trips to the moon. Because VR is so steeped in science-fiction, I can’t help but also recall the dire warnings: People lost in alternate worlds, virtual reality junkies, incapable or unwilling to unplug. Perhaps anti-social isn’t even the right word—unsocial, detached, and isolated. When we play games on the TV or our PC or phone, we’re often playing...
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...Favorite Brand Paper Jonathan Mitchell University of Phoenix MKT/421 Sandra Woods March 3, 2015 Favorite Brand Paper My favorite brand I’m passionate about is Queen Helene Cocoa Butter Crème. “Queen Helene® brand has been a leader in quality and beauty products for professional and personal use since 1930. Our products are inspired by nature’s finest ingredients because they are safer, and often more effective, than harsh chemicals and unnecessary additives. We are proud to have created a full line of affordable and effective body care products that are still passed on from generation to generation” (Queen Helene, 2015). I am passionate about this brand because with all of the cosmetic fixes out there, a natural remedy would better than a risky and expensive procedure just to make sure my skins feels the way it did I was young. I love this brand because it makes my skin feel soft and smooth. It last longer than other brand I have tried. Most of the brands out there because of their name have notoriety, like Palmer’s cocoa butter, but these brands are often water down versions of the original product because of the Palmer’s popularity, although expensive, the brand is mass produced, therefore, the quality of the product is diminished to serve all consumers. Palmer’s cocoa butter wears out fast and I have had to reapply it throughout the day, it is very thin and leaves my skin dry unlike like Queen Helene’s cocoa butter crème. I can use it once even after I was...
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...Favorite Brand Paper Name MKT/421 August 4, 2014 Michael Ballif Favorite Brand Paper The world is filled with wonderful products and services developed by different companies. These developments have extended consumer choices heightening the level of competition between companies. The implication of this is companies have to develop strong brands that will gain most of the market share compared with their competition. The Apple Company is a well-known company mobile and software industry. Apple has been rated as one of the most influential brands in the history of the world. Through its brand, the company has expanded business and employed many people through the development of new and innovative products (Lusted, 2012). When compared with other brands in the market, Apple brand always happens to be a step ahead of the competition. In 2012, Apple was voted as the winner of CMO Survey Award for Marketing Excellence (Scott, 2013). In addition, the company was able to hold this position for several years; this explains how influential the brand has been with time. We can rarely talk of Apple’s success without mentioning Steve Jobs. The passion held by Steve Jobs in building customer relationships has shown positive signs over the years. Job’s passion has led Apple in the development of cutting-edge and high-quality designs (Lusted, 2012). Apple is a brand that has successfully established emotional connections with the customers that makes it hard for the customers...
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...Favorite Brand Paper Name MKT/421 August 4, 2014 Michael Ballif Favorite Brand Paper The world is filled with wonderful products and services developed by different companies. These developments have extended consumer choices heightening the level of competition between companies. The implication of this is companies have to develop strong brands that will gain most of the market share compared with their competition. The Apple Company is a well-known company mobile and software industry. Apple has been rated as one of the most influential brands in the history of the world. Through its brand, the company has expanded business and employed many people through the development of new and innovative products (Lusted, 2012). When compared with other brands in the market, Apple brand always happens to be a step ahead of the competition. In 2012, Apple was voted as the winner of CMO Survey Award for Marketing Excellence (Scott, 2013). In addition, the company was able to hold this position for several years; this explains how influential the brand has been with time. We can rarely talk of Apple’s success without mentioning Steve Jobs. The passion held by Steve Jobs in building customer relationships has shown positive signs over the years. Job’s passion has led Apple in the development of cutting-edge and high-quality designs (Lusted, 2012). Apple is a brand that has successfully established emotional connections with the customers that makes it hard for the customers...
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...Favorite Brand Paper 1 Favorite Brand Paper February 16, 2015 Favorite Brand Paper 2 In the field of marketing the most important factor is the value of a brand. A majority of the consumers today prefer a certain brand and want t stick to that brand indefinitely. This is the reason why every company tend to spend a large amount of their budget in marketing their product in order to build a relationship with the consumer which can stick to them for a long time. As far as my personal choice is concerned, I tend to buy a product based on the price, however one brand that I will not compromise on is Dawn dishwashing soap. In this paper, I will discuss three different reasons as to why I like the product Dawn. I will also discuss Dawn’s competitors and why they do not match up to the capabilities of Dawn. Dawn is a registered trademark of Proctor and Gamble. Dawn was created in 1973 since then it has become a household name in America and internationally. Dawn is not only a dishwashing soap but it also comes in dishwasher products too. Dawn also prides itself in the fact that it is good for use on animals and has helped conservation organizations for over 35 years. One of the reasons I love the brand Dawn is because of its ability to cut grease. The Dawn bleach alternative power soaking product is amazing in cleaning grease...
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...Favorite Brand MKT/421 Favorite Brand In the world of consumerism, a brand or a favorite brand is important. However, why it is so important is the key to being so successful. That brand has to speak to the consumer, reach out on an emotional level and keep the consumer coming back. “Brands deliver emotional connection to a business’ products and services. Most purchase decisions have critical emotional components” (Shoultz, 2015). For these reasons, we will discuss my favorite brand and its success, TOMS Shoe Company. TOMS TOMS Shoe Company is a unique and inspired company, founded by CEO Blake Mycoskie and what the people in the business refer to him as, Chief shoegiver. TOMS has an interesting background, and what seems like a very unlikely place to find inspiration, comes out of nowhere to create one of the most successful businesses of its kind. Mycoskie, an entrepreneur from Texas, had several startup businesses from driver’s education to a campus laundry facility. In 2002, Mycoskie and his sister were on the popular television show, The Amazing Race. On this show, Mycoskie found himself in several countries in South America, in which one he fell in love with, Argentina. It was here he discovered the inspiration for what would be the driving force for TOMS. The Idea While in Argentina, Mycoskie discovered the true reality of poverty in the small villages outside Buenos Aries. People and children so poor they could not afford shoes. Mycoskie learned that not having...
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...Favorite Brand Sabrina Fish MKT/421 2/3/15 Gregory Rankin Favorite Brand The hair care industry offers many different products from many different suppliers and it is important for the consumer to do some investigation into which products are the best suited for their needs. If the incorrect product is used on the wrong hair type it could create damage or hinder the outcome of the final style. Some products contain alcohol witch can dry out the scalp creating dandruff, others have byproducts that clog the hair follicles and lead to alopecia or balding. What do you know about your hair care products? Joico Joico is my favorite brand of hair care products. They have both a men’s and women’s line with an array of shampoos, conditioners and styling aids. The major selling point for me on with the Joico brand is that all of their shampoos and conditions, hair colors and even some of their styling aids contain keratin, this help repair hair on a daily basis from all of the elements like hair styling, weather. “K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptide™ and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it” ("Joico Haircare", 2015) Variety The next selling point for me is the variety of product that is available. If you can think of a product in hair care Joico offers it. They have everything...
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...Favorite Brand Paper MKT/421 Favorite Brand Paper Sony is one of the best and cutting edge Technology Company within the tech world. This business world headquarters is located in Tokyo, Japan. Sony products are mainly electronics, entertainment, and a gaming system. The Sony group mostly focus on electronics such as video games, sound, and television systems. With these fundamentals it has made Sony a top business that deals with consumer satisfaction, and provides them a widespread identity within the technology business. This company has several cans of brands to offer to people. Yet, only one of the largest product that they have created if the PlayStation 4. The PlayStation gaming system has been a Sony product for serval years. This system have evolved to include many of features that stand out to the customer. The price is a big factor for this product. Sony brought the price down early in its release of the PlayStation 4 to a reasonable amount of $299.00. By bringing the price down, the gaming console is now within range of a larger audience. An additional reason why people like this gaming console it has a built in Wi-Fi system with at additional cost. Another feature that makes this brand stand out is the visuals and scheme of the console. With any type of video like gaming system is the heart of it is the central processing unit. This detail gives the PlayStation 4 an outstanding graphic understanding that causes people to fall in...
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...Favorite Brand Paula Plattner MKT/421 Nov. 23, 2015 Stephen Grothe Favorite Brand Coca-Cola, the real thing. I have been a fan of Coke since I was a kid, when everyone else was drinking Pepsi, I wanted Coke. This may not seem like a big deal in more populated areas of the United States east of the Mississippi, however in rural Montana, Pepsi is everywhere. I cannot tell you why I am obsessed with Coke, perhaps it’s the iconic red can, the bottle shape, or even the Coca-Cola bears, but I can tell you that if I am in a restaurant that only has Pepsi, I will just have water. Coca-Cola is the original cola and was developed in 1886 by Atlanta pharmacist, Dr. John Pemberton and was one of several carbonated drinks, Dr. Pepper, for instance, that were created during that time. What set Coca-Cola apart from others, was the vision of Asa Chandler, who run the company from 1888 to 1918, to take the company national. The reasons I like Coca Cola are simple; I like the taste, the packaging and the idea behind sharing a coke. First is taste; I simply think that Coke tastes better than Pepsi or Dr. Pepper. I am particularly fond of Coke Zero because it does not have that diet pop aftertaste that you find in other diet sodas. Second, the packaging, from the classic bottle shape to the distinctive logo, they both are visually appealing to me. I also love to collect Coca-Cola memorabilia. The Coca-Cola Polar Bears are synonymous with the holidays that are my favorite time of the year...
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...Favorite Brand Danny Dao MKT/421 August 11, 2014 Theodore Framan Favorite Brand For the past 15 years, I have been a loyalty costumer of Nike shoe. Reason of choice was easy to talk about Nike’s shoe was the design of the shoe, the comfortable of wearing it, and the offering Nike has to offer was great. I’m not trying to say the design of Adidas or Reebok or any other brands of shoe line were bad, I just think Nike have an edge over them. When is come to design, Nike did an outstanding job providing their customers the option to customized their own shoe, “They were one of the pioneering companies that began the whole custom-shoe craze, and it makes sense that their NikeID site is so awesome. Once you get there, choose between a large numbers of athletic shoes to customize. There are tons of details you can customize including: colors, materials, text, width, and more.” ("Design Your Own Shoes", 2013). I had entered the site NikeID a few times and created two pairs of Nike with my own design, and both pairs of shoe turn out how I wanted at the first place. I believed with this method of marketing Nike introduced to the customers was superior, its allowing people to create or build the pairs of shoe of how they wanted and also the price was the same with the original pair. After you had a favorite pair of shoe, you definitely want test drive on it. Nike’s shoe known for its best comfortable and help protect feet to the fullest. According to NIKE, Inc. (2014)...
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...Favorite Brand MKT/421 January 28, 2015 Favorite Brand Standing in the kitchen in my pajamas and robe hair wild, I just finished a call with my friend I looked at my father and said “I do not get it. I held my cell phone out to my father and said I have dropped this thing on the tile and the concrete, it has flown off the roof of my car while driving, and I have done everything under the sun to it except run over it. Not to mention I have a three year old who has done who knows what to it. I do know that she tried to flush it down the toilet and it still worked after that, and my friend is still waiting on some special case when she could have bought this one for $30 and just saved herself $175 because she just dropped her cell phone again and broke the screen.”(Buckmann, 2015). My father said, “you are very passionate about that phone case I have heard you rant about it a couple of times now. I should have recorded that and sent it to the company, it would have made a great commercial.”(Buckmann, 2015). I did not realize this until now that I am, I constantly tell people if they are looking for a good phone case to look for the one with the orange stripe around it (Buckmann, 2015). Tech21 Impactology, uses impact absorbing materials and combines them with their unique design to absorb and dissipate impact in the event that one drops their cell phone (Tech21 Imactology, 2015). Tech21, has a loyal customer and fan base across the world, one can just...
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...Favorite Brand Paper Apple is one of the largest and most successful companies in the world. Apple is known for making easy to use and extremely sought after electronic devices such as the IPhone, the IPad and the iPod. Apple connects with consumers of all ages by providing reliable products and excellent customer service, both in their retail stores and through their telephone support line. This type of service builds brand loyalty. They take great pride in the ability to provide product differentiation, market availability, and for getting the upper hand on setting prices. For years Apple was a distant second to Microsoft in terms of their operating system use and sales. However with the launch of a massive advertising campaign a few years ago, made Apple environmentally responsible, put them in an important place in the lives of consumers, and made the brand cool for all ages. According to Perreault, Cannon and McCarthy, “Marketing is the performance of activities that seek to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client” (2009, p.6). Where Apple has evolved and is keeping up with what consumer’s demand of the latest electronic devices, Microsoft has not and their products lack style and are not easy to use. There are several reasons to be passionate about this brand. They market their product very well. They sell good quality electronic devices...
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...Favorite Brand Paper MKT/421 February 16, 2015 Favorite Brand Paper In marketing the most important factor is the brand value. Majority of customers prefer a particular brand and want to stick to it for a long time. This is the reason why every company spend legal amount of money in marketing their product so it can build relationship with customers which can stick to them for a long time. As far as my personal choice is concerned, I have many favorite brands for different requirements but for this paper I will chose my favorite brand which is Tesla Motors. Explain a minimum of three reasons why you are passionate about this brand Tesla Motors, Inc. is US based Company which designs, manufactures and sells electric cars and electric vehicles power-train components. Tesla, which was founded in 2003 by Martin Eberhard and Elon Musk, has pushed the envelope beyond what most automakers thought possible. The company's Silicon Valley-style "techpreneurship" enabled it to move faster, work more efficiently, and create ground breaking new ideas around sustainable mobility and automotive technology while proving that electric cars could be better than gasoline-powered cars. Tesla has had a competitive advantage over auto industry rivals in design innovation since day one. Located in arguably the center of the world for technological innovation, Tesla was able not only to construct its vision of mobility in Silicon Valley, but also recruit its employees from many of the leading...
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...MKT 421 Week 1 Individual Assignment Favorite Brand Paper Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: • Identify a brand about which you are passionate. • Explain a minimum of three reasons why you are passionate about this brand. • Respond to the following questions: • Is the company successful in building loyal customer relationships across different groups? • Why or why not? • Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Equity Bank Equity Bank, a Kenyan based financial services company is an organization that I am so passionate about in the banking industry. The bank was started in 1984 as Equity Building Society (EBS) and it used to provide finances for mortgage to most of its customers who fell in the low income earners bracket. The bank is led by a board of directors headed by the famous chairman; peter Munga and the group’s chief executive officer Dr. James Mwangi (Allen, 2013). I like this brand because of several reasons as outlined below 1. Leadership The bank is managed by an experienced board of directors who ensure that there is consistency in customer satisfaction and adequate innovation which results to efficiency. In November 2013, the company’s chairman Peter Munga was titled Chairman of the Year in the 4th edition of the...
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...| My Favorite Brand | Target Stores | | Brandi Collins | 9/6/2015 | | My favorite brand is not just one brand, but a whole store. I love Target stores. With the fast and friendly service, clean and easy to maneuver through aisles, the stores are ideal for browsing and easy-going shopping. Although Target may be a little more expensive then its competitors, it is a better store to shop at because of the customer service and cleanliness. I love shopping at target for many different reasons, but there are three main reasons. I actually buy some of Target’s brand items and they are actually pretty good. The products have a long lasting life and are cheaper than name brands sold in the store. Their off brands consist of food, drink, cleaning and paper products, and even clothing. Another reason I love target so much is because the customer service is great. The team members are always available and willing to help you find something. They keep short lines to better serve the customer and the registers grade the cashier to help cut down wait time. I have oved Target since I was in high school and I worked there soon after. The employees have a meeting every day to share ideas on how to better serve customers. And the last reason I love Target is that it is very organized. The store is always in good shape and neat. Things are easy to find and it is easy to maneuver through. The store is not very crowded and is hardly ever over crowed with customers. Selling...
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