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Fdi and Retail with Overview

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Submitted By rakeshniks
Words 3461
Pages 14
SYMBIOSIS CENTRE FOR
MANAGEMENT STUDIES

Theme: - “Issues and Challenges in Retail Sector and Foreign Direct Investment
India and across the World”

FDI AND RETAIL TOGETHER: An Overview

By

Rakesh Soni (11bbl114@nirmauni.ac.in)
PH. NO- 8690976530
Peeyush Purohit (11bbl091@nirmauni.ac.in)
PH. NO- 7597907007

INSTITUTE OF LAW
NIRMA UNIVERSITY
AHMEDABAD

INTRODUCTION
INDIAN RETAIL MARKET
Retailing can be defined as a business activity, which offers products or services in small quantities to ultimate consumers, at a place where consumers prefer to buy.
India is one of the largest emerging markets, with a population of over one billion. India is one of the largest economies in the world in terms of purchasing power and has a strong middle class base of 300 million.

Around 70 per cent of the total households in India (188 million) reside in the rural areas, where mostly traditional retail outlets, commonly called “kirana” stores exist. These are unorganized, operated by single person and runs on the basis of consumer familiarity with the owner. However, recently organized retailing has become more popular in big cities in India and most of the metropolitan cities and other big cities are flooded by modern organized retail stores.

India’s growing retail boom is a success story. With strong fundamentals developing in the Indian economy in the liberalized environment since 1991 with changes in income levels, lifestyles, taste & habits of consumers with preference for superior quality and branded products, vast domestic market with a very competitive manufacturing base, India has also observed a major retail boom in recent years.
Being encouraged by India’s growing retail boom many multinational companies also started making beeline to enter India’s retail market. Investment from abroad has also been hailed by Indian

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