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Febreze

In: Business and Management

Submitted By mondy
Words 851
Pages 4
American Intercontinental University
Unit 1 Individual Project
MKTG 205 – Principles of Marketing
08/28/2011

Abstract This paper will name the three marketing forces that could affect Febreze, a product manufactured by Procter and Gamble; give their description and explore in which ways those forces could affect or propel Febreze. It will also give an overview of the approach that the makers of Febreze could apply in order to use those marketing forces at their advantage.

Febreze
Introduction
Any company that manufactures sells or offers any kind of goods or services to customers, vendors or potential investors will face the marketing forces or factors that go beyond their control like competitive, economical and legal forces. Market Force 1: Competition
Febreze is an odor control or eliminator and Procter and Gamble is not the only company that offers such product on the market either. Febreze makers have to evaluate the quality of their product, make sure that it appeals to their customers with the pricing, quality and efficacy of the product. Febreze invested $81.5 million in their advertisement strategies in 2009. As long as the customers are happy, Febreze will have the upper hand because, customers nowadays believe in loyalty. They will not turn their backs on a product that has been giving them the bang for their bucks. Febreze has been appealing to the mothers with a full house who want their homes to smell good, it attracts even the teens and young men who always throw their dirty laundry in the closet or floor or the messy ones with food under their beds. The last Febreze advertisement shows a group of participants blindfolded taken to those messy rooms but, do not take notice of the foul odors because the whole place been sprayed with Febreze. Instead of screaming on how awful the smell is, the participants talk about…...

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