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Fedex Form 10-K

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Dell's 10-K Report
Michael Hedrick
Bus 630 Managerial Accounting
Anton Narinskiy
Aug 6th, 2012

What is Dell's strategy for success in the marketplace? Dell's business strategy combines its direct customer model with a highly efficient manufacturing and supply chain management organization and an emphasis on standards-based technologies. This strategy enables Dell to provide customers with superior value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use.
Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proportion? What evidence supports your conclusion? The main focus for Dell would have to be its customer intimacy. Dell's business model eliminates wholesale and retail dealers that would add unnecessary time costs and should diminish Dell's understanding of what the customer expects of them. By avoiding expenditures associated with the retail business, Dell is able to offer superior customer service. From a personal point of view, I had a virus downloaded by an unwanted email and Dell's customer support service took care of me and eventually, after a few hours, eradicated the virus. My computer has been fine ever since.
What business risks does Dell face that may threaten its ability to satisfy stockholder expectations? One risk is that Dell needs to manage its research and evaluation of new technologies much better. This will allow them to keep up with their competitors and effectively manage their product transition in order to positively affect the demand for Dell's products.
What are some examples of control activities that the company could use to reduce their risks? One of Dell's control activities is its reliance on supplies that creates risks and uncertainties.

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