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Fedex Marketing

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Submitted By ae6234
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Fed Ex is an express parcel delivery service. This modern air/ground express industry was started by the creation of Federal Express in 1971; this company evolved into the FedEx Corporation in 2000 (FedEx, 2011). For the 2011 Fiscal Year, they had revenue in excess of $39 billion dollars. FedEx is comprised of more than 290,000 global employees. They process more than 8.5 millions shipments each day (FedEx, 2011). FedEx provides services to more than 220 countries and territories, including every address in the United States (FedEx, 2011).
FedEx Corporation is the premier provider of shipping and information services worldwide. Their mission statement is evident in everything they do. The mission of FedEx is “FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards (FedEx, 2011). The operating strategy of FedEx works seamlessly and continuously on three levels: compete collectively-they are one brand worldwide and speak with one voice. Operate independently-allowing the different networks the ability to meet the needs of their clients. Manage collaboratively-FedEx works together for loyal relationships with their employees, customers and investors. This mission, ensures that companies benefit from one of the most trusted brands.
This mission is evident in FedEx’s marketing strategy. Nationally and globally they strive for brand loyalty and recognition. Many of...

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