...Sprite and Mountain Dew are very similar soft drinks that are found everywhere around the world, from gas stations to sports arenas their bound to come across. Both drinks are governed by different companies, but produce similar tasting drinks. Both are generously supplied to stores where they’re sold cheap and have a variety of sizes and quantities. Therefore, soft drinks have become very popular, but who prefers two similar drinks with the same so called flavors? Many differences have arisen due to which drink offers better qualities that enhance taste and overall feel of the product. At first glance, both soft drinks appear to be evenly matched; however, having the right amount of carbonation and sweet and sour flavor can depict which product is the better buy. First off, the right amount of carbonation is key in a good soft drink. It allows the user to feel awake and have a good sense of feeling while sipping away. Both drinks have carbonation, but by tasting one over the other, it`s pretty obvious which one has more. Sprite has a great amount of “fizz” or carbonation, which allows one to feel energized without having to indulge in three or more beverages to get that sensation of happiness. On the other hand, Mountain Dew, has not enough carbonation; therefore...
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...Energy Drinks and Emotional Well-being Abstract Many people use energy drinks in order to receive boosts of energy for many different reasons. The influxes of new but similar products on the market, along with lively promotional campaigns geared towards young active adults, have drastically increased the consumption of energy drinks in the past decade. The objective of this study is to examine the relation between the consumption of energy drinks and individuals emotional well-being. The predictions are that individuals who consume energy beverages on a daily and weekly basis will rate their emotional well-being as higher than those people who have energy drinks on a monthly and yearly basis or never have energy beverages whatsoever. Previous research suggests that the use of energy drinks increases people’s temporary cognitive performance as well as different aspects of their well-being, but the true correlation of the amount consumed and emotional well-being has widely differed and has not been completely determined. This study was conducted by surveying 52 individuals who responded to an array of questions such as when they consume the drinks and how they feel overall. The results indicate that people who have energy drinks on a frequent basis rate their emotional well-being slightly lower than those people who use rarely or never. Litterature Review There have been several previous studies that have focused on the effects that energy...
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...Tiffany Marshall English 101 November 20th, 2012 Bacardi, The Life of The Party! Many businesses today promote their products and get them noticed through advertising. There are different ways of advertising, like commercials or just a page in a magazine. In 2011, more than $400 billion was spent in just advertising. A good portion of that is for alcohol ads. Bacardi spends approximately $100 million a year on advertising. Bacardi is the largest family/privately owned alcohol company in the world today (Andrew Sorkin_). I would say Bacardi’s advertising plays a big part in making them as successful as they are. Before I talk about their advertisement, you’re probably wondering who the Bacardi’s are and how they became as successful as they are today. The Bacardi’s are one of the most successful rum companies in the world today. The company has been a part of the family for many of generations. According to Suzanne Mcgee, the company was first founded by Done Facundo Bacardi and then just went down the line from there (1). They fled from Cuba after being exiled from the leader of Cuba and went to about 18 different countries before they finally ended up and stayed in Puerto Rico (1). They said that being exiled led them to strive and drive to expand their business (1). Although Puerto Rico was their main site of production faculty, Bermuda is the location of their legal headquarters (1). Ever since they had started their business, they have been on top as one of the leading...
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...Mark SMith 9/24/13 Eng 226 (MM1) bill paxton Rhetorical Analysis Is It In You? In 1965, on a hot summer day at the University of Florida, researchers developed a new sports drink to help replenish player’s bodily fluids that they sweat out during athletic competitions. The new drink was named Gatorade, giving reference to the schools’ mascot, the Florida Gators. The drink contained water, electrolytes and a carbohydrate that helps boost players bodily fluids back to normal. Gatorade is now the most popular sports drink on the market and can be found for sale at almost any convenience store. One way Gatorade became so popular is their advertisements. Gatorade works to persuade their customers in their ads by making the consumer believe in themselves, by showing how drinking Gatorade is the best decision and by using professional athletes to promote their products. The specific Gatorade ad I am breaking down makes the consumer want to drink Gatorade before, during and after sports events and shows how Gatorade gives you everything you need in a sport drink. Gatorade has been replenishing and refueling athletes for some time now. In 2010 Gatorade introduced their new G Series line of Gatorade, which has three different segments of Gatorade: The Prime 01, the Perform 02 and the Recover 03. I will be discussing the G Series in specific. The ad shows athletes from different sports, drinking the segments of the G Series at the appropriate times. Underneath each of the athletes...
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...A Thirsty Animal 1. A good self-confidence went along with the drinking for the writer. He also had a lot of good memories and laughter that always seemed possible for him while he had a drink in his hand. He needed alcohol because that is when he found a world to cling to and a way of belonging. 2. He finds it difficult to go to parties because when he is around everybody who is drinking, he feels awkward, and he starts to feel sorry for himself. 3. He stopped drinking when he started to realize his drunk weekends started happening during the week and his years were now being measured in hangover. So he found it necessary to stop drinking to get his life back together. 4. He has a very determined personality. When he realized he was an alcoholic he was determined to stop drinking. Then after he stopped, he was even more determined to stay sober even if he wanted to drink. He said the urge to drink came from the animal that lived inside of him from paragraph 11. He knows that if he can keep the animal inside of him sober than he did what was best for him. Thesis-The writer is dealing with a serious issue that many people face involving alcoholism, and he learns how to keep the thirsty animal inside of him sober even though it is really hard for him to do. 1. The main idea of the essay is the essay is how difficult it can be to deal with alcoholism. Even though it was very difficult for him to become sober, he gets through it and he discusses it in paragraph...
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...-------------------------------------------------------------------- pg. 16 – 17 IX. Interview #3 -------------------------------------------------------------------- pg. 18 – 19 Introduction The psychology of color as it relates to persuasion is one of the most interesting and most controversial aspects of marketing. Using the right colors to promote a business during a marketing and advertising campaign is extremely important. In fact, researchers have found that up to 90% of snap judgments made about products can be based on color alone. (Ciotti) This is because a color can represent many different energies, emotions, and feelings. Therefore, the colors you use can send either a positive or negative subconscious message to the customer, creating a good or bad perception of your business or your product. For...
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...concept to make this out of a movie. To me this play could be something that could actually happen in real life. And what I believe he is trying to say is don’t take life for granted or your love ones. Because you never know this same scenario could happen to you. 3. This play or movie “Why Did I Get Married”, it made me feel that I need to live life as if it’s my last day. And if I have friends that I don’t see anymore, I need to reach out to them at least once a week. Just to see how they doing. Because you never know when it will be your last time talking or seeing that person. So with that said it made me realize that life is precious and shouldn’t take it for granted. 4. Another example is going to be personal experience. Being a bartender is an example of art. I am a bartender and I feel as if I am creating art with the different types of drinks. For example, the color of a drink, I can mix two or three different types of liquor and that will create a color. My favorite drink to make is ‘Sex on the Beach”. The reason for that is how the drink is supposed to look like pretty color water from the beach. And the taste of it is so good you don’t even know you drinking liquor. To me that’s art, for...
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...It also shows that 0% of people feel totally energized and feel way more tired than they feel energized.” The data shows that people think we should have a later school start time, both students and adults. Another reason is that there has been a big decrease in sleep over the years. Craig Canapari,MD says, “The results varied from year to year but very few students were getting 9 hours of sleep per night (6.2 -- 7.7% of females and 8.4% of males).” This shows that students are not getting the recommended amount of sleep every night which is between 9-10 hours of sleep per night. It also shows that 5% of high school students are getting the satisfactory sleep that they need. Also, we should have a later school start time because of physical health. To start, people look tired during the day. Their eyes...
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...Not only are you getting enough sleep, but cigarettes make you more depressed and not focused. That's why you shouldn’t drink energy drinks and smoke because you will be healthy if you just make a schedule and go to sleep on time. Finally, it affects kids who have depression. Child Mind Institute says “In 2006, the National Sleep Foundation surveyed more than 1,600 adolescents and found that many exhibited depressive symptoms on a frequent, if not daily, basis. More than half (56%) said that they felt stressed out and anxious. Many reported feeling hopeless about the future.” This shows that more than half of kids are depressed by being sleep deprived. If we change the school start time later, it will help the future of our planet. The last reason is for kids to have the ability to stay awake during school or after-school activities. The first reason is that kids go home...
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...Product and Service Design The Sinebrychoff Company is well known for their wide range of drinks satisfying the tastes of different people. Their strategy is to anticipate abrupt changes in the consumer behaviour and offer consumers the products they desire. Their main products are the popular Finnish beers KOFF and Karhu, Kurko long drinks, Battery energy drinks, as well as internationally recognised Carlsberg beers and Golden Cap ciders. They also provide import variety of foreign beers. The major drivers in the design of the product (not only taste and flavour, but also the container shape, size, material) are, • Cost: KOFF is considered as the comparatively cheaper drink that comes with different good tastes. Hence it is highly important to have same pricing strategy with good quality in order to retain customers. • Quality: The quality of drinks is determined by various factors like o Taste – Able to delight customers with its traditional and modern mix o Variety – Catering to the needs and tastes of different people and even occasions (Like their Christmas drinks, Finnish Sushi with Nikolai drink) o Conformance – adhering to standards like Finnish Food Act and other international standards. o Reliability & Durability – Retaining the same taste for a longer time is a critical requirement for drinks. • Customer satisfaction: Customer satisfaction not only includes gratifying the needs of the...
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...throughout the United States. This amendment forced all alcohol underground. The crime rate started to rise drastically throughout the country. The crime rate rose because people were buying and selling alcohol illegally. As a result of all the problems evolved, in 1923 the 23rd amendment repealed the 18th amendment abolishing the banning of alcohol from the United States. That established the modern drinking age, but the age was not the same in all of the states. The states government had the freedom of being able to assign what they felt were a good age for people to start the consumption of alcohol. Most of the states chose the age of twenty-one, but several states allowed the purchase of beer to be at eighteen. "The political failure of general Prohibition meant that American adults would increasingly focus justifications for alcohol policy less on the perils of drunkenness and more on the tenuous concept that adults can drink properly but youths cannot or should not" (Males 190). This lead to much discussion over the drinking age and the debate will go on for years to come. Throughout this debate, it lead to the National Minimum Drinking Age Act of 1984, which lowered the United States drinking age to eighteen. After this act was passed there was much controversy and soon after the drinking age would go back to twenty one. The states had to follow this statement "All States to raise their minimum drinking age to 21 within 2 years or lose a portion of their Federal-aid...
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...Jaraya Johnson College Writing l Professor Alice Cone November 20, 2012 Why do we drink? Alcohol is a substance that has very serious and dangerous effects on one’s body as well as the brain. These effects are both positive and negative. However, alcohol not only kills a person’s brain cells, but when taken in excess has absolutely no beneficial effects. Of course alcohol can make the person consuming it forget his or her problems, but the consequences of over drinking outweigh its limited benefits by far. Drinking and getting drunk are not a crime, as such; however, if its consumption is taken too far, alcohol will almost always cause one to conduct himself in ways that he would never normally behave. For instance, a man who is sober would typically not drive ninety-five mph down the interstate; however, after consuming a good bit of alcohol, his eyesight, judgment, reflexes and abilities are hindered to the point that he may feel indestructible. It’s Sunday morning and I’m sitting in the lounge, the topic of everyone’s conversation is the two days prior. Everyone is sitting around explaining how drunk they were Friday and Saturday nights and all of the uncontrollable mishaps that aren’t too well remembered this following day. One guy tells his friend, “Man, I was so wasted last night, I must have drank like ten beers and like half a bottle of vodka,” smiling in excitement, hoping to do it again the next weekend. Being new in college, and noticing that this happens after...
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...leader of enhanced water category today. J. Darius Bikoff, founder and CEO, and Mike Repole, president, formed Glaceau in 1996. Glaceau is based in Whitestone, New York and is widely recognized today as one of the most revolutionized beverage industry. Glaceau products are inspired by nature and enhanced through science to hydrate people with nutrients that are actually good for our bodies. Everyday more and more Americans are realizing the importance of good health and wellness, and are seeking out products to make them feel better physically and mentally. Americans can now achieve this wellness through Glaceau’s products such as, vitaminwater (nutrient-enhanced), smartwater (electrolyte-enhanced), and fruitwater (flavored-enhanced). These products are helping people feel and function better through a better hydration. The overall customer response to Glaceau products has been a positive one. “Customers buy products and services when they need help to get a job done. For instance, SoBe Beverages, Red Bull Energy Drink and Glaceau Vitamin Water address the related functional jobs customers want their drinks to perform when quenching their thirst. Such products now account for a sizeable percentage of beverage sales in the US and Europe” (Avoid the risk of customer-driven innovation). On May 26th, 2007, Coca Cola Industries agreed that it would buy Glaceau for $4.2 billion in cash. E. Neville Isdell, the chief executive of Coke, said: “Glaceau has built a great business with...
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...When you go out to lunch or dinner what do most of America get to drink? Soda! A fizzling bubbly drink which is well known all around the world for its great taste. The only thing wrong with soda is that it is filled with carbs, calories, and most importantly sugar. Soda has caused many people to go obese and can cause some serious health issues including diabetes and Alzheimer's disease. Soda is very bad for everyone because of the high amounts of sugar, carbs, and sodium which is causing obesity. A way to prevent the consumption of soda is to put a tax on the bubbly beverage itself. If the cost went up 10% then not many people would buy it because of the price increase. “Currently, 33 states have sales taxes on soft drinks (mean tax rate, 5.2%)” (A Soda Tax Would Help Reduce Obesity). Yes, there is a tax on soft drinks in a lot of states in the U.S. but it’s not enough for people to stop purchasing these soft drinks. A way to prevent people to stop the purchase of these products is to increase the tax from 5.2% to at least 10% because they would feel that it would be too expensive so they would get a water or lemonade instead....
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...chill, relax and to have a good time together. However, as the saying goes, too much of anything is bad for you. The problem starts when one gets addicted to drinking. One of the most common reasons why people drink is because drinking helps them have a good time and forget their worries. For people who feel shy, nervous or anxious in a social situation, they often think that alcohol is the answer to help them loosen up. People who have a lot on their minds, people who are facing a financial crisis or a horrible divorce tend to think that they could forget or escape from their problems by “drowning their sorrows” in alcohol. They drink till they get drunk and forget what has been troubling them. However, that never solves the problem because drinking only makes you forget temporarily and unfortunately, the problem will still be remained unsolved. Another cause of drinking is influence by alcoholic parents or friends. Children who grew up watching their parents drinking alcohol whenever they had a bad day will make them think that it is just one of the ways to solve a problem. They will resort to drinking as a way of escapism. Monkey see, monkey do – whatever the parents do, their children will eventually follow. As a result, their children will follow their parents’ footsteps and let alcohol be the answer to solve their problems. Not only that, another reason why people drink is because their friends drink too. They might feel tempted or pressured to drink because their friends...
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