...Brand Analysis- Ferrari EXECUTIVE SUMMARY Ferrari is known and is highly valued everywhere in the world. From the US to Japan, from Germany and Switzerland to India, to France, Australia, New Zealand, Russia, Brazil and Argentina. THE BRAND Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929 as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles in 1947 as Ferrari S.p.A.. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has enjoyed great success. Ferrari Values: Ethics, Initiative, Excellence, Pride of Affiliation. Ferrari Achievement. Enzo Ferrari founded Ferrari back in 1943, during WW II. The first Ferrari premises were bombed and heavily damaged. Enzo Ferrari was not an Engineer, nor he was an enterpreneur. Enzo Ferrari never went to college, not even high school, no PhD, never made and MBA. Enzo Ferrari was "just" a mechanic at Alfa Romeo, with a strong passion for engines, speed and racing. He was a tough guy, and he had his own ideas on engines and cars. Ferrari Passion. The first Ferrari car was the 125 S. It was built in1947. Only 3 of them were produced. None survived to our days, yet a 125 S engine is on display in Galleria Ferrari in Maranello, Ferrari dynamic museum. Galleria Ferrari is the Louvre, the Guggenheim, the Moma...
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...Ferrari: A Story of Dedication, Distinction and Really, Really Fast Cars. Speed, power and beauty, these are the words that come to mind when you think of one of the greatest names in automobiles, Ferrari, Manufacturing outstanding cars since 1947, Ferrari has stayed ahead of the majority of its competitors tand built a global luxury brand that includes more than sports cars. I have been fascinated by Ferraris for as long as I can remember. Also, I have read and studied about Ferraris, and have done a lot of research on the Internet. Today, I will tell you about Ferrari has established itself as an important part of automobile history. After listening to my speech, my audience will understand the history Ferrari and how it has developed into a global luxury brand that includes more than sports cars. The Ferrari a symbol in itself, is a highly prized and sought-after car. This specific sport's car speaks of status. The Ferrari has long been sought after because of its ability to quench the need for speed. Ferrari's importance in the history of travel is unrivaled because of its worldwide recognition and how its helped shape other automobiles. First, I will discuss how Enzo Ferrari fell in love with driving and car engineering in his youth and gained substantial race car test driving experience. Second, I will discuss how Enzo Ferrari leaves Alfa Romeo to start his own company and to make his own cars. Finally, I will discuss how Ferrari no longer relies just on selling...
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...Company background: Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great success. Ferrari road cars are generally seen as a symbol of luxury and wealth. Enzo Ferrari wasn't initially interested in the idea of producing road cars when he formed Scuderia Ferrari (literally "Ferrari Stable", and usually used to mean "Team Ferrari", it is correctly pronounced [skudeˈriːa]) in 1928 as a sponsor for amateur drivers headquartered in Modena. Ferrari prepared, and successfully raced, various drivers in Alfa Romeo cars until 1938, when he was hired by Alfa Romeo to head their motor racing department. In 1941, Alfa Romeo was confiscated by the fascist government of Benito Mussolini as part of the Axis Powers' war effort. Enzo Ferrari's division was small enough to be unaffected by this. Because he was prohibited by contract from racing for four years, the Scuderia briefly became Auto Avio Costruzioni Ferrari, which ostensibly produced machine tools and aircraft accessories. Also known as SEFAC (Scuderia Enzo Ferrari Auto Corse), Ferrari did in fact produce one race car, the Tipo 815, in the non-competition period. It was the first...
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...of individuals. For example, the car manufacturing companies Audi and Mercedes tend to aim their ads towards individuals seeking luxury and come from a better socio-economic status. While companies like Honda and Toyota direct their ads and marketing more to families. Audi has created a series of commercials that aim to sell their vehicles to those who categorize themselves within their ads, and use psychological motivations in their attempts. Watching several of the commercials Audi has to offer, one of the best examples of audience selection comes from "The Spell" (Spreafico, 2010). In the ad, Audi uses different groups and targets each distinctively. The first person is a kid of about ten years old who is staring at a poster of a Ferrari Italia. The second person is a woman in her mid 30's standing next to a Lexus vehicle. The next two actors to come up are two males who walk towards their Mercedes vehicles. After the two males, there is a senior couple with golfing equipment also standing next to a Lexus vehicle. Finally, there is a middle-aged couple that is standing next to a mansion and a BMW vehicle. It is important to understand what groups of people the characters in the ad attempt to attract because we can see what motivations are used. By starting off with the child in the ad, Audi attempts to achieve what the kid says by coming back to him at the end. The female that follows is standing next to an SUV in front of a soccer field and targets the mothers watching...
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...NFSMW Mod Loader and Ferrari 360 Spider Mod for Need For Speed Most Wanted July 20, 2006 README (version 1.0a) Welcome ======= You have just downloaded the world's first community created custom car modification for NFSMW. It is recommended that you read this readme file completely before proceeding. In order to use this mod, you will require version 1.3 of NFSMW. If you haven't patched your game at any time, you are still running version 1.2. You can download the 1.3 patch from: ftp://largedownloads.ea.com/pub/patches/nfsmwpatch1.3.exe Run install.exe to install NFSMW Mod Loader and the Ferrari 360 Spider Mod. You can launch the game by using the "Need for Speed™ Most Wanted (Mod Loader)" shortcut on your desktop or in your start menu under the regular NFSMW start menu folder. If you launch the game with the regular "Need for Speed™ Most Wanted" shortcut, the Mod Loader will be disabled, and none of the installed mods will be loaded. None of the game-related files are replaced by installing this mod. The Ferrari 360 Spider mod works by replacing an existing car in the game. The car which the mod replaces is the Mercedes SL65. To select this car, navigate to the "Bonus Cars" screen and select it. If you do not have the Black Edition version, you may be required to finish certain portions of the game before the car will be unlocked. Alternatively...
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...! Alec Robinson Mr. Blake English 2 October 23, 2012 Introduction to Formula 1 Robinson 1 Ever since I was a young boy, racing, cars, speed and design have always interested me. I use to love looking in magazines at the latest Ferrari’s and other exotic sports cars. To me cars are like a big piece of artwork. One can express and relate oneself to a car and how it is designed. Every single little detail on the car adds to the entire piece of artwork. If one line shall be wrong, then the whole car will look wrong. I think of a car, as a big painting. For example, if that I draw an ear too big or an arm a hair too short, the whole painting will be ruined. Same rule apply’s when you are designing a car. This is why Formula 1 interests me so much. One being that the cars can go at an unheard of speeds, two being that it is a race to see who is the best driver on the track, and 3 being that the cars have a very unique design that makes them go as fast as possible. The danger that occurs when racing these cars at these very high speeds fascinates me very much, and how if a driver makes a single mistake, big or small, they’re life can be taken away from them in a split second. Not that death interests me, but more for say the skill and technique used to maneuver and drive these amazing pieces of automotive art....
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...is made by Ferrari. Ferrari has always been a symbol of speed and prestige as well as elegance. It has even been described as a ‘passion on wheels’. Owning a Ferrari means that you have arrived in style. Only the very rich can even dream of owning a Ferrari. The Ferrari motorcar company is the brainchild of Enzo Ferrari, an Italian who started his career as a small carmaker. The 125 Sport was the first ever Ferrari motorcar. Enzo Ferrari did not intend to build road cars, when he formed the Scuderia Ferrari in 1929. After World War I, Ferrari became a driver on the Alfa-Romeo team. Following a victory at Ravenna, the family of Francesco Baracca, presented him with a small charred plaque. Baracca had died in combat and the plaque was one of the parts of the Ferrari emblem. The Ferrari emblem with a yellow shield with a black horse in the middle is recognized across the world of automobile fanatics. This prancing horse became the symbol of Ferrari and it appeared on all the cars he drove. Ferrari automobiles have been featured in many films and television shows. The Ferrari 250 was in the 1986 movie Ferris Bueller’s Day Off driven by Matthew Broderick, the Ferrari 512 driven by Steven McQueen was in the 1971 film Le Mans, the Ferrari Mondial was in 1985 movie Weird Science driven by John Hughes, the Ferrari Daytona appeared in the Miami Vice television shows, driven by Don Johnson, and a replica of the Ferrari F430 was used in the Pixar movie Cars. Lastly the Ferrari F430 Is one...
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...Ferrari SUV – Marketing Case Study Contents Management Summary ........................................................................................................................................... 3 Introduction & History of Ferrari Brand .................................................................................................................. 4 Products................................................................................................................................................................... 4 SUV – Understanding the Context........................................................................................................................... 5 SUV Ferrari SWOT Analysis ...................................................................................................................................... 8 Objectives ................................................................................................................................................................ 9 Market Strategy ..................................................................................................................................................... 10 Ferrari SUV Case Study August 22nd 2014 2 Ferrari SUV – Marketing Case Study Management Summary This study will try to explain why Ferrari motor company should to manage the hypothesis to start an R&D on a new car model in its lineup. In this case the study will focus on luxury SUV...
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...list, the 2011 Mercedes-Benz SLR McLaren 999 Dream Ulei Anliker is named aptly so, as this car seems as if it drifted straight out of a dream. The golden masterpiece will shoot you from 0-60 miles per hour in only three seconds flat, achieving a top speed of 211 miles per hour. It runs on a V8 engine, and is decorated in accents of gold fit only for royalty. Priced only for royalty, too, as this dream racer is priced at $9.4 million. Number Two: 1958 Ferrari 250 Testa Rossa. This little piece of Ferrari magic proves that the company has always been at the head of all the latest technology. The Testa Rossa, meaning “red head” in Italian, is named for the red crackle paint camshaft engine covers that it bears. The sporty car bears a 3.0L V12 engine, though it is remembered primarily for its revolutionary and historic design and exquisite craftsmanship. Today, it is sold for $16.4 million.Number One: 1962 Ferrari 25 GTO. Much like the Testa Rossa, this classic beauty is prized for its historical value and sublime design. The 1962 Ferrari 25 GTO has achieved a legendary status of the highest pedigree among cars, as this car optimized performance on city roads as well as the race track. Being occasionally surpassed by only AC Cobras in its time, the 25 GTO is one of the most prized and sought-after models in the world. As the most expensive car, this model breaks the bank at $52 million. ...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » English and Literature Hard Work Pays In: English and Literature Hard Work Pays Hard Work Pays! May 9th, 2011 was not an ordinary day, but a pay day for the sweat of my studies. It was a day crowned with endless emotions, as I admired my durable and beautiful bracelet watch that ultimately spoke attitude. Featuring a round case, a black rotating bezel with hand crafted plastic link band with a silver double push safety Italian clasp, a stylish Ferrari logo inked in the heart of the minute wheel, finely visible from miles away through the watch’s crystal; meet the Ferrari Electro-Luminescent stylish watch, my precious summer gift from dad. Being my first gift for an exemplary performance in an exam, the Ferrari Electro Luminescent stylish watch has always ignited happiness to my life, as I dance to its ticking sounds generated by the contact of both the transmission and ratchet wheels. Furthermore, it has instilled confidence in me due to its lavish look. Since then, waking up has been the easiest chore of my daily activity, its notorious alarm bells set in the watch having immensely perfected the art of clouding my ear drums for the purpose of annoying my sleep, simply because, time to wake up is time to wake up. Like any ordinary human being rewarded with a perfect gift, having been perturbed by the watch’s superior...
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...Fiat 695 Abarth Maserati Edition The Abarth 695 Maserati Edition, the new Limited Edition (499 vehicles) will make its society debut on the occasion of the thirtieth anniversary of the Mille Miglia, which Enzo Ferrari called "the most beautiful race in the world". Displayed at Piazza della Loggia in Brescia in the midst of the collectors' automotive jewels and "luxury cars" of today, this glamorous car represents the bond between Abarth and Maserati, based on a host of shared values, including attention to detail, elegance and a passion for performance and sport. Following the collaborative project three years ago with Ferrari and the creation of the Abarth 695 Tributo Ferrari, this is one more project that confirms the authoritative presence of Abarth in the luxury sports segment, this time flanked by a brand whose history of sporting achievements and elegant road cars is recognised worldwide. Karl Abarth and Alfieri Maserati: two legends, united by passion for mechanics and engines, who lent their names to two of the most prestigious companies to manufacture cars marked out by style and unmistakable performance. Just as the Abarth 695 Tributo Ferrari is the utmost expression of Abarth's sporty character and "racing spirit", this new Limited Edition epitomises sheer elegance united to the comfort of a "GranTurismo", but with the handling of a car fit to take to the road every day. The new Abarth 695 Maserati Edition is an exclusive convertible which blends the aggression and...
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...Hard Work Pays! May 9th, 2011 was not an ordinary day, but a pay day for the sweat of my studies. It was a day crowned with endless emotions, as I admired my durable and beautiful bracelet watch that ultimately spoke attitude. Featuring a round case, a black rotating bezel with hand crafted plastic link band with a silver double push safety Italian clasp, a stylish Ferrari logo inked in the heart of the minute wheel, finely visible from miles away through the watch’s crystal; meet the Ferrari Electro-Luminescent stylish watch, my precious summer gift from dad. Being my first gift for an exemplary performance in an exam, the Ferrari Electro Luminescent stylish watch has always ignited happiness to my life, as I dance to its ticking sounds generated by the contact of both the transmission and ratchet wheels. Furthermore, it has instilled confidence in me due to its lavish look. Since then, waking up has been the easiest chore of my daily activity, its notorious alarm bells set in the watch having immensely perfected the art of clouding my ear drums for the purpose of annoying my sleep, simply because, time to wake up is time to wake up. Like any ordinary human being rewarded with a perfect gift, having been perturbed by the watch’s superior look, I did not hesitate to show it off to my peers. Amazingly, many of my friends admired my look, as I swayed my hands in anticipation of being noticed, with the sun’s rays struggling to get a glimpse of my extraordinary look, which resulted...
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...Ferrari Business Strategy International Organizations Enzo Ferrari founded Ferrari in 1929, born out of Modena, Italy under the name Scuderia Ferrari, translated literally as ‘Ferrari Stable’; it was originally set up as a sponsor for amateur drivers and manufacturer of racing cars. In its early days Ferrari used to prepare and race drivers in Alfa Romeo cars up until 1938, Enzo Ferrari was then hired by Alfa Romeo to head their motor racing department. The early 1940’s saw the arrival of The War in Italy and as a result Alfa Romeo was taken over by the fascist government of Mussolini in order to aid the war effort. Due to contract restrictions Enzo was restricted from racing cars for four years and for a short while Scuderia Ferrari became Auto Avio Costruzioni Ferrari; it was during this time the first Ferrari was produced, the Tipo 815. In 1943 the Ferrari factory moved to Maranello where it remains until this day, the factory was, however, bombed in 1944 and rebuilt a few years later, this time to include a division for the production of road cars although due to funding only the racing department was functional. Ferrari officially moved into the production of street legal vehicles in 1947 as Ferrari sPa, a joint stock company, it was during the same year that the first Ferrari road car was produced, the 125 S. Enzo reluctantly built and sold these cars purely to fund his love for racing and poured most of the company’s money into Scuderia Ferrari, the racing...
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...the simplest level, they are a small group of people who’ve worked together over a period of time… not a team, not a task force, not necessarily an authorized or identified group…They are peers in the execution of ‘real work’. What holds them together is a common sense of purpose and a real need to know what the other knows”. Aged barely 20, Ferrari spent much of his time frequenting the Bar de Nord on Turin's Ports Nuova, getting to know people and making connections. He aimed at creating trust, fashion, roles, and maximising the joint product of personal relationships within his small groups of peers, interacting informally out of the shop floor. Sharing and learning in the cafe, even playing cards rather than playing by business cards in the meetings: this was a common trait to the founders – in most cases, blue collars and technicians – of small companies in Italy. Throughout the 1920's Ferrari spent a lot of time judiciously creating his commercial and engineering connections. He also began surrounding himself with a group of close collaborators, including Gioacchino Colombo - the man who would eventually design the first Ferrari car after masterminding the Alpha 158s under Ferrari's patronage - and former Fiat technician Luigi Bazzi, a man who would survive into the 1960's as possibly Enzo's longest-standing lieutenant, having originally joined him in 1923. Bazzi had joined Alfa Romeo as long ago as 1922 after a spell in Fiat's experimental department, and would...
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...The history of Ferrari In my opinion, Ferrari is one of the greatest auto company in the world. Ferrari was established in 1929 by Enzo Ferrari. At first, Enzo Ferrari was not interested in the idea of producing road cars when he formed Scuderia Ferrari. It is very difficult in the first few years. After the second war of the world. In 1947, Ferrari built its own automobile factory to produce the first car for general road driving--Ferrari 125s. And a lot of cars are produced in the next few years. Ferrari got many champions in car contests by these cars. It made Ferrari to be a great auto company. Most of the Ferrari car are handmade, so the production is very low. Unfortunately, the low production and sale are difficult to support the huge overhead of racing team, Ferrari often get in economic problems. However, due to the high reputation of Ferrari, many times to win honors for Italian, Ferrari has become a representative image of the Italian automotive industry. So Ferrari got the help from FIAT. Ford Motor Company was interested in buying Ferrari. But Enzo Ferrari refused. In 1969 Ferrari agreed to be bought by FIAT, and the condition is FIAT shall not influence its racing activities in the future. As a comparison Rolls-Royce and Lamborghini both be sold to Germany. Ferrari insisted on and become the pride of Italy. The philosophy of Ferrari Enzo Ferrari said the best car of Ferrari always be the next one. Constant pursuit of success is Ferrari’s philosophy. Scuderia...
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