...Brand Analysis- Ferrari EXECUTIVE SUMMARY Ferrari is known and is highly valued everywhere in the world. From the US to Japan, from Germany and Switzerland to India, to France, Australia, New Zealand, Russia, Brazil and Argentina. THE BRAND Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929 as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles in 1947 as Ferrari S.p.A.. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has enjoyed great success. Ferrari Values: Ethics, Initiative, Excellence, Pride of Affiliation. Ferrari Achievement. Enzo Ferrari founded Ferrari back in 1943, during WW II. The first Ferrari premises were bombed and heavily damaged. Enzo Ferrari was not an Engineer, nor he was an enterpreneur. Enzo Ferrari never went to college, not even high school, no PhD, never made and MBA. Enzo Ferrari was "just" a mechanic at Alfa Romeo, with a strong passion for engines, speed and racing. He was a tough guy, and he had his own ideas on engines and cars. Ferrari Passion. The first Ferrari car was the 125 S. It was built in1947. Only 3 of them were produced. None survived to our days, yet a 125 S engine is on display in Galleria Ferrari in Maranello, Ferrari dynamic museum. Galleria Ferrari is the Louvre, the Guggenheim, the Moma...
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...Ferrari online store | Business analysis | Submission by:Muhammad NasrTo:Sayed Haider Rizvi | ------------------------------------------------- Ferrari Online Store Introduction: Ferrari has been manufacturing outstanding cars since 1947, becoming a major player in all professional racing events and staying ahead of the majority of competitors ever since. Today it is one of the most successful sports car companies in the world. The company has traveled a long way since then, but its mission has remained unaltered. The essence of excellence and sportiness, Ferrari needs no presentation. Its calling card is the numerous Formula One titles it has won: a total of 16 constructor’s championships and 15 driver’s championships. And of course, the impressive lineup of legendary GT models: cars that are unique for their design, technology and luxurious styling and that represent the best in Italian the world over. Ferrari North America is Ferrari's exclusive business arm for vehicle imports, marketing, sales, and dealerships crossing North, Central, and South America. Mission: Ferrari Financial Services is the company's own financial services provider, created to enhance and facilitate the experience of purchasing a Ferrari. Ferrari Financial Services offers a flexible range of basic and premium financial and other related services for purchasing all types of Ferrari vehicles: from GT models to classic cars, specials and racing cars - including Formula 1 cars from previous...
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...F512 M F512 M Production 1994–1996 (500 produced)[3][21] Predecessor 512 TR Successor Ferrari 550 Maranello Engine 4.9 L flat-12 328.1 kW (440 hp)[7][22] Wheelbase 2,550 mm (100.4 in)[7] Length 4,480 mm (176.4 in)[7] Width 1,976 mm (77.8 in)[7] Height 1,135 mm (44.7 in)[7] Curb weight 1,455 kg (3,207.7 lb)[7] [edit] Engine The F512 M sports a 4.9 litre (4,943 cubic centimetres / 302 cubic inches) Ferrari Colombo Flat-12 engine longitudinally mid mounted.[5][22] This provides a maximum torque of 500 newton metres (369 ft·lbf) at 5500 rpm and a maximum power of 328.1 kilowatts (446 PS; 440 hp) at 6750 rpm.[7][22] Each cylinder has four valves, for forty-eight valves total, lubricated via a dry sump system, with a compression ratio of 10.40:1.[7][22] Due to new titanium connecting rods and a new crankshaft that together weigh 7.26 kilograms (16 lb) less than those that they replace, the engine can spin up to and thus tolerate 7500 rpm, its electronic cutoff limit.[4] The Ferrari F512 M can accelerate from 0–100 km/h (62 mph) in 4.70 seconds,[4][22] on to 161 km/h (100 mph) in 10.20 seconds,[7] and it can complete a standing (from stationary) quarter mile in 12.70 seconds or a standing kilometre in 22.70 seconds.[7] The maximum speed of the F512 M is 315 kilometres per hour (196 mph).[7][21][22] Gear Final Drive Ratio[7] 3.31:1 [edit] Exterior The front and rear lamps received a design change. The front lamps are now square framed lamps that...
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...Ferrari SUV – Marketing Case Study Contents Management Summary ........................................................................................................................................... 3 Introduction & History of Ferrari Brand .................................................................................................................. 4 Products................................................................................................................................................................... 4 SUV – Understanding the Context........................................................................................................................... 5 SUV Ferrari SWOT Analysis ...................................................................................................................................... 8 Objectives ................................................................................................................................................................ 9 Market Strategy ..................................................................................................................................................... 10 Ferrari SUV Case Study August 22nd 2014 2 Ferrari SUV – Marketing Case Study Management Summary This study will try to explain why Ferrari motor company should to manage the hypothesis to start an R&D on a new car model in its lineup. In this case the study will focus on luxury SUV...
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...Speed, force, high performance, style and luxury are all the things you dream of in a car. In fact, that is exactly what comes to mind when you think about a Ferrari. One of the greatest models created by Ferrari is the F355. The sound this car makes is incredible, that makes you fall deeply in love with. No other model in the Ferrari line can make such an awesome sound when driving, like the F355. But of course this comes with a heavy price. The maintenance of this vehicle can run from 5,000 to $8,500.00 for a 15,000-mile service, compare to $329.00 on a 2004 C5 corvette per corvetteactioncenter.com. Now imagine you owning a F355, what would you do? What kind of people do you think it will attract? Will you keep the car for a long time? If I owned a F355, I would probably sleep in it on the first day of purchase. I’m sure it would not be the most comfortable place to sleep in, but it would give me such a satisfaction to know I actually own a Ferrari. Plus, I would not want to step out of the car for one moment for at least the first couple of days. It would be my special place to go to when I’m having a bad day. In addition, I would probably take it to the racetracks, or the desert just to drive it as fast as I can, and to hear the sound of the engine. But my ultimate goal would be to out run a police officer minus being on the ten o’clock news being chased by a gang of police officers. Owning a F355 would be the best toy ever. It would be the ultimate swag-up, in other...
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...Ferrari: A Story of Dedication, Distinction and Really, Really Fast Cars. Speed, power and beauty, these are the words that come to mind when you think of one of the greatest names in automobiles, Ferrari, Manufacturing outstanding cars since 1947, Ferrari has stayed ahead of the majority of its competitors tand built a global luxury brand that includes more than sports cars. I have been fascinated by Ferraris for as long as I can remember. Also, I have read and studied about Ferraris, and have done a lot of research on the Internet. Today, I will tell you about Ferrari has established itself as an important part of automobile history. After listening to my speech, my audience will understand the history Ferrari and how it has developed into a global luxury brand that includes more than sports cars. The Ferrari a symbol in itself, is a highly prized and sought-after car. This specific sport's car speaks of status. The Ferrari has long been sought after because of its ability to quench the need for speed. Ferrari's importance in the history of travel is unrivaled because of its worldwide recognition and how its helped shape other automobiles. First, I will discuss how Enzo Ferrari fell in love with driving and car engineering in his youth and gained substantial race car test driving experience. Second, I will discuss how Enzo Ferrari leaves Alfa Romeo to start his own company and to make his own cars. Finally, I will discuss how Ferrari no longer relies just on selling...
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...company ranks compared to their competitors creates the foundation of any search engine optimization strategy and gives the company a baseline to measure its results. There is no other vehicle out like the Ferrari; lambo and Toyota motors are in the works of making a similar vehicle. After a careful SWOTT analysis, a competitive landscape has been implemented to ensure the ferrari stays ahead of any other vehicle that may hit the market. Ferrari will soon be known as the low-cost supplier simply by under-pricing the competition. Ferrari volume can increase, which can drive costs down even further by an economic boost, and supply and demand. It is important to still maintain a healthy profit margin, of course, so it is key to lower not only prices, but costs too. Motors will achieve product or service quality differentiation. There are hundreds of companies that have achieved such differentiation for themselves. What is the difference between 7-up and Sprite, or between Ritz and Townhouse crackers? Why do people keep returning to the same Valvoline to have their car serviced? Why do many people follow their favorite artist or athlete if they move to another team, or different record label? The answers lie in how different people perceive different things. Ferrari will also strive to achieve supply or distribution leverage. Take for example Microsoft, when the company wrote the DOS operating system, it almost instantly became somewhat of a monopoly because no other software...
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...ANNUAL REPORT CONSOLIDATED AND STATUTORY FINANCIAL STATEMENTS AT DECEMBER 31, 2004 — 99TH FISCAL YEAR 03 FIAT S.P.A. FINANCIAL STATEMENTS AT DECEMBER 31, 2004 168 Balance Sheet 171 Statement of Operations 173 Notes to the Financial Statements Fiat S.p.A. Corporate Headquarters: 250 Via Nizza, Turin, Italy Paid-in Capital: 4,918,113,540 euros Entered in the Turin Company Register Fiscal Code: 00469580013 03 FIAT S.P.A. BALANCE SHEET I ASSETS December 31, 2004 (in euros) December 31, 2003 (in euros) FIXED ASSETS Intangible fixed assets Start-up and expansion costs Concessions, licenses, trademarks and similar rights Intangible assets in progress and advances Other intangible fixed assets Total Property, plant and equipment Land and buildings Plant and machinery Other assets Total Financial fixed assets Investments in: Subsidiaries Other companies Total investments Other securities Total TOTAL FIXED ASSETS CURRENT ASSETS Inventories Contract work in progress Advances to suppliers Total Receivables Trade receivables (*) Receivables from subsidiaries Tax receivables (**) Deferred tax assets Receivables from others (***) Total Financial assets not held as fixed assets Treasury stock (total par value 21,920,095 euros) Financial receivables: From subsidiaries Total Cash Bank and post office accounts Cheques Cash on hand Total TOTAL CURRENT ASSETS ACCRUED INCOME AND PREPAID EXPENSES I TOTAL ASSETS (*) (**) (***) Amounts due within one year Amounts due...
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...Annual Report At 31 December 2013 108th financial year Annual Report At 31 December 2013 All our reports are available at http://2013interactivereports.fiatspa.com Go to the online version of the Fiat Annual Reports to learn more about the Group's financial performance, sustainable development and other corporate information. | | Download our app www.fiatspa.com/mobileapp 3 General Meeting An Ordinary General Meeting of Shareholders will be held at 11 a.m. on 31 March 2014 (single call) at Centro Congressi Lingotto, Via Nizza 280, Turin to vote on the following: Agenda 1. Motion for Approval of the Statutory Financial Statements and Allocation of 2013 Net Result 2. Compensation and Own Shares: a) Compensation Policy pursuant to Article 123-ter of Legislative Decree 58/98 b) Authorization for the Purchase and Disposal of Own Shares Attendance and Representation Shareholders are entitled to attend the Meeting if they hold the right to vote at the close of business on the record date of 20 March 2014 and the Company has received the relevant confirmation of entitlement from an authorized intermediary. As provided by law, shareholders entitled to attend the Meeting may also be represented by proxy. The Company has appointed Computershare S.p.A. (Via Nizza 262/73, Turin) as the Designated Representative, pursuant to Article 135-undecies of Legislative Decree 58/98, upon whom shareholders may confer proxy and instruct to vote on all or some of the motions on the agenda...
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...is made by Ferrari. Ferrari has always been a symbol of speed and prestige as well as elegance. It has even been described as a ‘passion on wheels’. Owning a Ferrari means that you have arrived in style. Only the very rich can even dream of owning a Ferrari. The Ferrari motorcar company is the brainchild of Enzo Ferrari, an Italian who started his career as a small carmaker. The 125 Sport was the first ever Ferrari motorcar. Enzo Ferrari did not intend to build road cars, when he formed the Scuderia Ferrari in 1929. After World War I, Ferrari became a driver on the Alfa-Romeo team. Following a victory at Ravenna, the family of Francesco Baracca, presented him with a small charred plaque. Baracca had died in combat and the plaque was one of the parts of the Ferrari emblem. The Ferrari emblem with a yellow shield with a black horse in the middle is recognized across the world of automobile fanatics. This prancing horse became the symbol of Ferrari and it appeared on all the cars he drove. Ferrari automobiles have been featured in many films and television shows. The Ferrari 250 was in the 1986 movie Ferris Bueller’s Day Off driven by Matthew Broderick, the Ferrari 512 driven by Steven McQueen was in the 1971 film Le Mans, the Ferrari Mondial was in 1985 movie Weird Science driven by John Hughes, the Ferrari Daytona appeared in the Miami Vice television shows, driven by Don Johnson, and a replica of the Ferrari F430 was used in the Pixar movie Cars. Lastly the Ferrari F430 Is one...
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...NFSMW Mod Loader and Ferrari 360 Spider Mod for Need For Speed Most Wanted July 20, 2006 README (version 1.0a) Welcome ======= You have just downloaded the world's first community created custom car modification for NFSMW. It is recommended that you read this readme file completely before proceeding. In order to use this mod, you will require version 1.3 of NFSMW. If you haven't patched your game at any time, you are still running version 1.2. You can download the 1.3 patch from: ftp://largedownloads.ea.com/pub/patches/nfsmwpatch1.3.exe Run install.exe to install NFSMW Mod Loader and the Ferrari 360 Spider Mod. You can launch the game by using the "Need for Speed™ Most Wanted (Mod Loader)" shortcut on your desktop or in your start menu under the regular NFSMW start menu folder. If you launch the game with the regular "Need for Speed™ Most Wanted" shortcut, the Mod Loader will be disabled, and none of the installed mods will be loaded. None of the game-related files are replaced by installing this mod. The Ferrari 360 Spider mod works by replacing an existing car in the game. The car which the mod replaces is the Mercedes SL65. To select this car, navigate to the "Bonus Cars" screen and select it. If you do not have the Black Edition version, you may be required to finish certain portions of the game before the car will be unlocked. Alternatively...
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...list, the 2011 Mercedes-Benz SLR McLaren 999 Dream Ulei Anliker is named aptly so, as this car seems as if it drifted straight out of a dream. The golden masterpiece will shoot you from 0-60 miles per hour in only three seconds flat, achieving a top speed of 211 miles per hour. It runs on a V8 engine, and is decorated in accents of gold fit only for royalty. Priced only for royalty, too, as this dream racer is priced at $9.4 million. Number Two: 1958 Ferrari 250 Testa Rossa. This little piece of Ferrari magic proves that the company has always been at the head of all the latest technology. The Testa Rossa, meaning “red head” in Italian, is named for the red crackle paint camshaft engine covers that it bears. The sporty car bears a 3.0L V12 engine, though it is remembered primarily for its revolutionary and historic design and exquisite craftsmanship. Today, it is sold for $16.4 million.Number One: 1962 Ferrari 25 GTO. Much like the Testa Rossa, this classic beauty is prized for its historical value and sublime design. The 1962 Ferrari 25 GTO has achieved a legendary status of the highest pedigree among cars, as this car optimized performance on city roads as well as the race track. Being occasionally surpassed by only AC Cobras in its time, the 25 GTO is one of the most prized and sought-after models in the world. As the most expensive car, this model breaks the bank at $52 million. ...
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...of individuals. For example, the car manufacturing companies Audi and Mercedes tend to aim their ads towards individuals seeking luxury and come from a better socio-economic status. While companies like Honda and Toyota direct their ads and marketing more to families. Audi has created a series of commercials that aim to sell their vehicles to those who categorize themselves within their ads, and use psychological motivations in their attempts. Watching several of the commercials Audi has to offer, one of the best examples of audience selection comes from "The Spell" (Spreafico, 2010). In the ad, Audi uses different groups and targets each distinctively. The first person is a kid of about ten years old who is staring at a poster of a Ferrari Italia. The second person is a woman in her mid 30's standing next to a Lexus vehicle. The next two actors to come up are two males who walk towards their Mercedes vehicles. After the two males, there is a senior couple with golfing equipment also standing next to a Lexus vehicle. Finally, there is a middle-aged couple that is standing next to a mansion and a BMW vehicle. It is important to understand what groups of people the characters in the ad attempt to attract because we can see what motivations are used. By starting off with the child in the ad, Audi attempts to achieve what the kid says by coming back to him at the end. The female that follows is standing next to an SUV in front of a soccer field and targets the mothers watching...
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...Available online at www.sciencedirect.com Physics Procedia 20 (2011) 404–419 Space, Propulsion & Energy Sciences International Forum - 2011 Conventional physics can explain cold fusion excess heat S. R. Chubb* Infinite Energy Magazine, 9822 Pebble Weigh Ct, Burke, VA 22015-3378 Abstract In 1989, when Fleischmann, Pons and Hawkins (FP), claimed they had created room temperature, nuclear fusion in a solid, a firestorm of controversy erupted. Beginning in 1991, the Office of Naval Research began a decade-long study of the FP excess heat effect. This effort documented the fact that the excess heat that FP observed is the result of a form of nuclear fusion that can occur in solids at reduced temperature, dynamically, through a deuteron (d)+d 4He reaction, without high-energy particles or rays. A key reason this fact has not been accepted is the lack of a cogent argument, based on fundamental physical ideas, justifying it. In the paper, this question is re-examined, based on a generalization of conventional energy band theory that applies to finite, periodic solids, in which d’s are allowed to occupy wave-like, ion band states, similar to the kinds of states that electrons occupy in ordinary metals. Prior to being experimentally observed, the Ion Band State Theory (IBST) of cold fusion predicted a potential d+d 4He reaction, without high energy particles, would explain the excess heat, the 4He would be found in an unexpected place (outside heat-producing electrodes), and...
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...Ferrari Business Strategy International Organizations Enzo Ferrari founded Ferrari in 1929, born out of Modena, Italy under the name Scuderia Ferrari, translated literally as ‘Ferrari Stable’; it was originally set up as a sponsor for amateur drivers and manufacturer of racing cars. In its early days Ferrari used to prepare and race drivers in Alfa Romeo cars up until 1938, Enzo Ferrari was then hired by Alfa Romeo to head their motor racing department. The early 1940’s saw the arrival of The War in Italy and as a result Alfa Romeo was taken over by the fascist government of Mussolini in order to aid the war effort. Due to contract restrictions Enzo was restricted from racing cars for four years and for a short while Scuderia Ferrari became Auto Avio Costruzioni Ferrari; it was during this time the first Ferrari was produced, the Tipo 815. In 1943 the Ferrari factory moved to Maranello where it remains until this day, the factory was, however, bombed in 1944 and rebuilt a few years later, this time to include a division for the production of road cars although due to funding only the racing department was functional. Ferrari officially moved into the production of street legal vehicles in 1947 as Ferrari sPa, a joint stock company, it was during the same year that the first Ferrari road car was produced, the 125 S. Enzo reluctantly built and sold these cars purely to fund his love for racing and poured most of the company’s money into Scuderia Ferrari, the racing...
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