In: Historical Events

Submitted By mimichay
Words 276
Pages 2
I. Titleo f the case study: TOPICAL HUT

II. Time Context

Tropical hut is one, if not the oldest, fast food joint in the Philippines. It started in 1962 when the Que family had this Idea of putting up a coffee shop within the confines of their supermarket, thus,Tropical Hut Hamburger was born. Now, it has more than 50 branches nationwide and still growing,proving that it can hold its stance in the fast food arena. In 1962, the business has grown into a grocerystore and expanded rapidly into a Supermarket. It was also in this year that the concept of a CoffeeShop within the Supermarket was launched with the introduction of Tropical Hut Hamburger.



Before Jollibee, before McDonald's, before Burger King, before anyone else, it seems, there is Tropical Hut Hamburger. And hamburger it is, indeed the best it could ever be. But that was long ago. Now, Tropical is just a vestige of its former self. Everyone suspects that their hamburger is where Jollibee's came from - They almost have the same taste. Their fried chicken is also just like Jollibee's, but this time it wasT ropical who copied it. Tropical has other food selections, like Bistek (a local version of beef steak or strips) and other sandwiches. However, the place is not world class. It is not as clean or as well kept as McDonald's or Jollibee. And they have a very poor image. Although food is good .

Another is the utensils use in the kitchen are dirty. They violates the social responsibility of the company as well as the image keeping task.…...

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