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Film Analysis

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The Mass media affects on Youths.

Communication to a very large audience through mediated forms is a well known way to get an audience attention, especially a very large one. The Mass Media has a way of having an effect on all humans, but more so on our youth. It affects them more because television is the number one source to in formalize, from ads, to commercials, cartoons, even television shows. Mass Media is one of the seven contexts in the Communication field that reaches out to a very outsized audience.
Television, I think is a hindrance to why youths are learning more about things in a broad and expanded world. “Of the many media sources, television programming is regarded as an influential source through which people acquire knowledge and learn about social behaviors (Collins et al. 2003)” For example, alcohol ads and commercials seems to have an impact of messages about alcohol contained within a youth-oriented television program. Complicating the issue is the fact that a television series can portray alcohol consumption as an overall positive experience or as a negative one. Some series, such as “Two and a Half Men” were found to contain a plethora of alcohol messages, a finding that causes concern, given the popularity of these series with young audiences (Posner 2004).
Specifically, the theory/purpose is to assess the nature and impact of messages about alcohol conveyed in a television program popular with teenagers and young adults. “A stimulus-side approach simply provides a description of whether and how positive and negative messages about alcohol are communicated (Carlson 2008).” Participants were recruited at two public U.S. universities, one located in Southern California and the other located in the Midwest. Although university students generally comprise convenience samples, they represent a large Portion of the program’s audience and include both underage drinkers and legally aged young drinkers. The survey was computer-based and conducted individually. The final sample consisted of 207 participants (147 females; 77 Midwesterners). The mean age was 21.7 and 36% of the sample was under the age of 21.

People are depending more on Mobile Interpersonal Communication.
In the first page I talked about one of the sixth of seven contexts in the Communication Field, which was Mass Media. Another context, number 2 of seven, would be Interpersonal Communication. It is referred to face-to-face communication between people. This context is rich with research and theory and is perhaps the most expansive of all the contexts. One reason researchers and theories study relationships is that relationships are so complex and diverse including (physician-patient, teacher-student, parent-child, supervisor-employee) and so forth. There’s a new way of interpersonal communication, which is called Mobile Interpersonal Communication. It means having interpersonal contacts with other people when we are on the move, travelling, or at any time when we are away from home or our place of work. Nevertheless, research has shown that people do not describe their mediated interpersonal communication experiences as ‘unreal’. “Nowadays the word ‘virtual’ is mostly used for communication in dispersed or distributed teams (see Sivunen and Valo 2010).
In our social world today, face-to-face communication and mediated communication blend. For example in working life, especially in professional and knowledge work, we discuss with one another both face-to-face and via various technologies. We do not always pay much attention to the average through which we have received a message, what is important to us is the message, not the channel. The situation is the same with mobile communication; mobile and non-mobile interactions alternate and blend together in our everyday life. So far, research on mobile interpersonal communication has mostly concentrated on working life. “The main focus has been on organizational communication and the ways mobile devices are used in remote work, distributed work or flexi work (Hurme 2005)”.
To conclude, it is very likely that in the near future the concept of mobile communication will become unnecessary, mobile communication devices being already such a self-evident part of our communication tools. The word ‘mobile’ will lose its meaning when we do not have the opposite, immobile, any more: no landline phones, telephone boxes, or computers on our desks with cords connecting us to others. Personal communication tools will be omnipresent – and mobile.

Reference Page 1. Collins et al. (2003). “Nature and impact of Alcohol Messages in a Youth- Oriented Television Series”

2. Posner Ari. (2004). “No experience Required”, New York Times

3. Carlson, Les (2008), “ Use, Misuse and abuse of content Analysis for research on the Consumer Interest”, Journal of Consumer Affairs, 42(1) 100-105

4. Sivunen Anu and Valo Maarit (2010), “Communication technologies”, in Robert Ubell (ed.) pg 137-157

5. Hurme Pertti (2005), “Mobile Communication and work practices in knowledge-based organizations”, Human Technology. Pg 101-108

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