Free Essay

Film Production

In: Business and Management

Submitted By kpindustrial
Words 1898
Pages 8
Abstract
This paper supply practical experiences in analysis and evaluation proposed projects. In order to perform the organization’s objectives and strategic plan, the film division must analyze and evaluate seven proposed film projects in ranking priority system. Leadership of this organization only can choose from four to six feasible projects among these projects to produce during a year. I am supposed to be a member of priority team. In order to perform this task sucessfully, I frirsly understand clearly about the company mission. The company mission creates the value for shareholder by developing company to be one of the famous entertainment industry in the world from its excellent strategy . Evaluation and ranking will reply on the corporate ‘ must ‘ objectives and ‘ want’objectives. These projects will be ranked on the provided evaluation form. the project meets many the corporate objectives, it will increase points in ranking system. Company will determine feasible projects with high points to produce. This paper will show all processing of evaluation and gives the result of selected projects. Keywords : Projects; Mission; Objectives,

Introduction

The company is the film division for a large entertainment conglomerate that includes theme parks, home videos, a television channel, interactive games and theatrical productions. The company’s mission must create the shareholder’s value by developing to be the leading entertainment company over the world through company’s strategic and creatitive vision. In order to perform the organization’s strategy and objectives effectively, the film division must evaluate and select which film projects will suitable for the organization’s objectives and establish them in a priority system. Each year, company only can produce from four to six films. Therefore, the film devision must analysis and evaluate which films among seven films such as My life with Dalai Lama, Heidi, The year of the Echo, Escape from Rio Japuni, Nadia, Keiko-One Whale of a story, Grand Island will meet ‘meet’ objectives and ‘ want’ objectives. This essay will analysis and make a decision in selection film projects that have many chances of return on investment. However, it still keep safety standards as well as legal in the entertainment field.
In order to evaluate the feasibility of each project film. Each project needs to satisfy with the ‘must’ objectives which is determined by executive management. There are three criteria in company’s ‘ must’ objectives which require the priority project must meet these selection criteria. Frist of all, all projects ought to obey current legal, safety and environment standard. Secondly, these projects require to receive a PG or lower advisory rating. Thirdly, all projects should not have an adverse effect on current or planned operations within the larger company. If any projects meet these selection criteria, that project will be increased points in ranking.
Besides, ‘want’ objectives are created to assign weights for their relative importance. These objectives are not so important for any projects must meet them. However, these ‘want’ objectives will support those projects to be ranked in priority in implement of the company’s strategy and mission. The company’s want objectives include following seven objectives :
• Be nominated for and win an Academy Award for Best Picture of the Year.

• Create at least one new animated character each year that can star in a cartoon or TV series.

• Generate additional merchandise revenue (action figures, dolls, interactive games, music CDs).

• Raise public consciousness about environmental issues and concerns.

• Generate profit in excess of 18 percent.

• Advance the state of the art in film animation, and preserve the firm’s reputation.

• Provide the basis for the development of a new ride at a company-owned theme park.
It is supposed that I am a member of priority team with responsibility of evaluating and selecting film proposals, our team’s task is to rank each film which reply on the above mentioned objectives. After ranking, the company will make decision which film will be produced.
Project Proposal 1: My Life with Dalai Lama
This project seems to meet all conditions in ‘ must’ objectives. There is no any violate involving to legal, safety, and environment standards. The target audience is young people; therefore, it can receive a PG or lower advisory rating. Besides, this proposal does not have an adverse effect on current or planned operations because there is no any factors cause this effection. This project’s objective in winning Best picture at the Academy Awards of the Year is not optimistic and low potiential because of an animated children’s movie but the probability of generating additional merchandise is high potential. In addition, this project can create a new major animated character that can become star in a cartoon series. There is no any factors in raising public awareness of environmental concerns in this proposal film. It is estimated about 50% chance of a return on investment ( ROI ) with the profit is 18%. There is some impact of advancing the state of the art in film animation and preseve the firm’s reputation because it is an animated movie. There is no potential in providing the basis for the development of a new ride at a company-owned theme park because of the storyline’s nature. Totally, this project will be ranked with total points are 86 points.
Project Proposal 2: Heidi
This project satisfy with all ‘must’ objectives of the company. However, it doesn’t obey current safety standard because of copy right issues of the original work. Therefore, this proposal can get only 18 points for this objective. The film might achieve a PG or lower advisory rating because the storyline involving to children. There is no any factors effecting to current and planned operations. This project seems not to meet all ‘want’ objectives. This movie can be nominated for winning the Best Picture because there is the large budget invested in it. However, there are no any new animated characters in this movie. There is a chance of generating additional merchandise due to music written by award winning composers. Breathtaking scenery of the Swiss Alps in this movie will raise public awareness of environmental concerns. There is 50% chance of generating profit greater than 18% return on investment.This film do not have any chances to adavance the film animation’s art.The moviecan provide the new theme ride. In Summary, Heidi results in a point value of 85 points. Project Proposal 3: The Year of the Echo Few
This project unlikely meet all ‘ must’ objectives. Firstly, this project seems not to receive a PG or lower advisory rating. It also has an adverse effect on current or planned operations. As the mentioned film’s content, this film focus on social evil such as heroin, the underworld of sex, lies, and drugs. This might be a violation of that legal and safety standards. This project is marked with only 20 points in satisfaction level of the corporate‘ must’ objectives. This proposal can not be a nomination of Best picture at the Academy Awards of the year because there is a low budget invested in production of this documentary. Besides, it might not create any special and new animated characters in this proposal. However, the proposal film combine concert footage and the scenes along with the appearance of a popular rock band that create great music industry. Therefore, there is a chance of generating additional merchandise. It also raise education for society as well as public’s awareness of environmental issues because the death of one of members is caused by a heroin overdose. Finally, it is forecasted that this project only gets 20% chance of generating 18% return on investment (ROI). Totally, this project will get 30 points in a ranking system.
.
Project Proposal 4: Escape from Rio Japuni
This project meet all ‘must’ objectives. This movie satisfy with all safety and environment standards as well as PG rating. This movie have beautiful and natural pictures which is a chance to nominate for a Best Picture award that will appear a new animated character. There is an opportunity of merchandising. This film have great probability of raising people’s awareness about the value of environment especially the knowledge of the wild life in the Amazon rainforest. It is predicted that there is 70% chance of generating profit greater than 18% ROI. This movie has a great impact on advance state of film animation. In summary, this project will be marked with total is 92 points

Project Proposal 5: Nadia
This project tells about Olympic champion meets with regulations of PG rating. Besides, it does not violate any environment standards. This project also not influence on current or planned operations. This movie preserves to be nominated for a Best Picture award because this is the primary figure portrayed in this movie become popular over the world in the year of 1960. However, there is no any new animated characters introduced in this movie as well as its impaction on advancing sate of film animation. Besides, this story belonged to past forty years therefore there is no any affections to nowadays’ environment issues. This movie can be good for merchandising chances. This project also provide basis for new theme ride. Forecasters gives a chance of generating profit more than 18% ROI does not a optimistic result. In summary, this project gets 79 points.

Project Proposal 6: One Whale of a Story
This proposal meets all the corporate ‘must’ objectives. The movie tells about the famous killer whale that achieves to the evaluation for PG rating. It is unlikely violate any environment standards. It also no interfere with current and planned operations. This movie is invested by a large budget to create actual images of whale. In addition, the art computer contributes to produce a realistic animated imagery. These are the reasons help this project to be nominated for Best Picture. In the other hand, this movie have opportunities to show a new animated character. It has a high potential for generating additional merchandise. There are about around 70% for getting profit greater 18% ROI. Finally, it also has a high potential for a new theme park ride. In summary for this project, One Whale of a story will achieve 97 points.

Project Proposal 7: Grand Island
This project seems not to meet the corporate ‘have’ objectives. The story tells about environment ethics of a company. It likely to be a report of violating environment and naming chemical company. This will cause adverse effect on other operations and it is also a threaten of legal business. In addition, the moderate budget film describes practical status found by students which is not Best picture for an Academy Award nomination. It also does not have any chances to create new animated characters as well as advance film industry. The good point for this film is to give public awareness of environment issues advance. If company produce this movie, the merchandising are low. Finally, this project is about 20% the chance of generating 18% ROI. In summary, Grand Island can get 58 points.

In conclusion, There are three film to be potential project that can meet the corporate ‘must’ and ‘want’ objectives are One Whale of a Story, Escape from Rio Japuni and My Life with Dalai Lama. These projects satisfy criteria for strategic objectives of organizations. These movies have much chances to be successful projects more than the other projects such as Grand and The Year of the Echo Few . Applying all company’s guidelines and mission suitably will create competitive advantage for that project.

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