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Film Project

In: Film and Music

Submitted By Grasshp
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SERVICE MARKETING 2013

[Lecture: NguyenLTT]
0

SERVICE MARKETING 2013

GROUP ASSIGNMENT

Group members:

Dinh Pham Viet Hoang – SB00911 Nguyen Thi Huyen Trang – FB00237 Vu Thi Ha My – SB00991 Nguyen Ngoc Anh – SB00959

1

SERVICE MARKETING 2013

Contents
Film Project................................................................................................................................................... 4 I. II. III. 1. 2. 3. 4. 5. 6. Executive summary ............................................................................................................................... 4 Introduction ........................................................................................................................................... 4 Findings............................................................................................................................................. 5 Positioning: ....................................................................................................................................... 5 Promotion:......................................................................................................................................... 5 Pricing: .............................................................................................................................................. 6 Financing........................................................................................................................................... 7 Blueprinting ...................................................................................................................................... 8 Service Environment ....................................................................................................................... 12 FISHBONE…...

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