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Final Environment

In: Business and Management

Submitted By jaxlaw
Words 784
Pages 4
Environmental factors can affect the way a company conducts business. Adidas is not exempt from environmental factors internationally and domestically. The following paper will help readers to understand economic interdependence, importance of demographic and physical infrastructures, and cultural differences. Also the social responsibility verses legal obligations, political systems on international relations will be covered in the paper. Economic independence as pertaining to Adidas is important because without economic independence global outreach would not happen. Economic independence will help Adidas to continue to produce quality products that can be sold either in the Untied States or globally. Global independence can help boost profits and build a stronger company for both clothing line and sports apparel. Having strong global independence can affect the trade policies because if the global independence was weak, Adidas would not be able to have a strong presence in any market. Demographics and physical infrastructure are also a strong point that Adidas can support for environmental factors. Adidas is able to provide apparel all over the world which is contributed to the demographics in which the marketing department strategically placed. With strong demographic presence, the apparel is easy to obtain and the selection is strong enough to keep the consumers wanting more merchandise. Physical infrastructure can attribute to the strong brand name and the quality of the merchandise. Cultural difference can have a large influence when marketing to countries outside of the United States. Other countries often look to the United States and the American companies to set the standard for the market. Different cultures also have been known to want the merchandise that the Americans are wearing. With a strong want of the product, Adidas needs to make sure...

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