Premium Essay

Final Marketing Paper

In: Other Topics

Submitted By aloriol
Words 5871
Pages 24
Alicia Oriol
Marketing Plan
Marketing MKTG522
Group travel for Young Adults
Prof: Heather Teague
February 24th 2013

Table of contents

Executive Summary
Situation Analysis
Market Summary
SWOT Analysis
Competition
Product Offering
Keys to Success
Critical Issues
Marketing Strategy
Mission
Marketing Objectives
Financial Objectives
Target Markets
Positioning
Strategies
Marketing Mix
Marketing Research
Controls
Implementation
Marketing Organization
Contingency Planning
Conclusion

Executive Summary

Travel and tourism are critical to the American economy. This growing industry offers significant
Potential for job creation across all regions of the country. Federal policies on matters ranging from national security to transportation and from trade to natural resources management affect travel and tourism, and its potential for growth. In a global economy, a range of businesses depend on travel and tourism policies to enable clients, customers, and colleagues to conduct business in the United States. In addition, ensuring that international visitors have a positive experience in America is an essential component of our public diplomacy and U.S. foreign policy. There are people who never left the US, there are some beautiful places that young people should visit and would enjoy visiting, being in the travel industry, I travel all over the world with my children, it is be both educational and entertaining. When you travel to the outside world, your eyes are open by having different experiences and explore new cultures. For example when you go to Mexico, when you see where the Mayan lived, you learned it in history, but if you can explore their environment, it’s very fascinating. It’s an unbelievable experience when a young person have a chance to visit Tulum in Mexico it is a spectacular Mayan city built in honor of the sun god, atop a...

Similar Documents

Premium Essay

Final Marketing Paper

...Ratios Analysis Janice Simmons ACC/291 August 27, 2014 Charlene Beamon Ratios Analysis Starbucks is the selected organization chosen to discuss ratio calculation findings to explain liquidity, profitability, and solvency ratios reveal about Starbucks financial position. The ratio type that interest users. Data collected and revealed on the performance and position of Starbucks. This paper will reveal information found on Starbucks balance sheet and income statement following calculations on this organizations liquidity, profitability, and solvency ratios on a period of two years. Good writers introduce their topic without ever using such words as this paper or in this paper. After completing a ratio analysis on Starbucks coffee company, I first person is not appropriate in professional papers. looked over 2014 financial statements to determine the liquidity, profitability, and solvency ratios of Starbucks. These ratios reveal data related to creditors, investors, as well as employees. All three ratio data reveals performance and the position of this organization. Liquidity, profitability, and solvency ratios will reveal the financial position of Starbucks. Tools used for liquidity ratio of a company measures the short-term ability to pay its maturing obligations and to meet unexpected needs for cash (p.704). Current Ratio is a measure used to evaluate a company’s liquidity and short-term debt-paying ability: calculated as current assets divided by current......

Words: 626 - Pages: 3

Free Essay

Marketing Final Paper

...Running head: MARKETING MANAGEMENT MKT522 First Draft Your Name Marketing Management MKT522 Date Professor Phil Shaps Table of Contents (Leave Page Blank) Executive Summary (Leave Page Blank) Situation Analysis Gladiator Tough is a business that focuses in creating products for fitness gurus. The company believes people who are active in fitness, need products that will keep them looking fresh, comfortable and empowered while they do their fitness activities. The main concern of this company is to comfort consumers while they exercise. There are about “three million sweat glands in a human body” and people need an object to absorb the moisture off their body (http://www.popsci.com/science/article/2011-01/fyi-how-much-can-human-body-sweat-it-runs-out). This is how the Gladiator Towel was created. The gladiator towel is light weight and absorbs more water than a regular towel. This is why Gladiator believes this product will be a success. People are becoming for health conscious and have been eating healthier and exercising more often. This is why Gladiator Tough believes now is the time to hit the market while it’s expanding. Gladiator Toughs marketing strategy will be the strength of creating brand and product awareness to a specialized market. Market Summary Even in the midst of the economic downturn, the fitness industry has maintained steady growth, with gym membership rates growing consistently and profit remaining solid. Demand......

Words: 1957 - Pages: 8

Premium Essay

Marketing Final White Paper

...Dawn Bunting Increasing Burger King's Sales Through the Use of More Effective Marketing Strategies Marketing 201W Feedback To: Burger King's Marketing Department From: Dawn Bunting As marketers we know that wherever there is a Burger King restaurant, down the block we see a Mcdonald's restaurant—Burger King's biggest competitor. With the economy in a slump and “eating healthy” as the new trend, Mcdonald's isn't the only competitor. Subways, the “brown paper bag” lunch, 7-Elevens, and even vending machines have taken a large portion of Burger King's potential customers. Therefore, the challenge that Burger King faces is retaining its target market group and luring in other types of consumers, in order to hold its ground, while its competition tries to do the same (DataMonitor, 2010). The most notable problem, among the many that are to be mentioned here, is the current trends with its target market—18 to 34 year-old males. According to Mintel Reports, as of 2007, men, ages 18 to 24, spend 7.3% of their income on “food away from home” and men, ages 25 to 34, spend 6.0%—percentages that seem relatively high when compared to older males (Mintel Reports, 2007). Although the numbers seem pretty favorable, Burger King fails to cater to, and focus, on women. Studies have shown that fast food is one of the four most frequently purchased items by women, ages 18 to 34 (Mintel Reports, 2008). Furthermore, studies have shown that 70% of all women......

Words: 3353 - Pages: 14

Premium Essay

Marketing Plan Final Paper

...Mediaplanet Marketing Plan MKT 535 Mark Dinglasan 11/20/11 Overview: This marketing plan presents an overview of the Mediaplanet business model and recommended strategies that will strengthen the company's position and profitability in the North American market. Mediaplanet has been in the North American markets since 2008 and has expanded to six major offices in the United States and Canada. Although the company is international and continues to expand at an accelerated rate, it continues to operate under a start-up mentality and relies on rapid expansion and a large volume of reports published per quarter to generate profit. The company does not have an HR, PR or Marketing Department. The overall company structure is very basic with the key individuals in the North American Operations being the CEO and CFO that work out of the New York office. From there, each office within the North American Operations possesses one managing director, at least two business development managers, and at least 5 publishers that are all under the CEO and CFO. No financial information regarding profitability and financial status were provided to this publisher for the purposes of this project. The marketing plan will demonstrate how unique the Mediaplanet operations are as the owners of the company have created an international publishing company that operates under a very basic structure and operations. This plan will also serve to identify the weaknesses that are starting show......

Words: 7864 - Pages: 32

Premium Essay

Final Marketing Paper Week 7

...HSM430—Planning and Marketing for Health Services Organizations | FINAL COURSE PAPER | New Orleans Public Hospital | 8/21/2011 | Final Course Paper HSM430 Planning and Marketing for Health Services Organizations My market analysis is that New Orleans needs a public hospital and needs one rather badly. It’s been since August 29, 2005, that this city has been without a “true operational” public hospital and that is one year too long. I will include demographics of the area and citizens, a marketing analysis and a sure marketing plan to get this project from a dream to a reality. As I have stated in the above paragraph, my demographic site will be the New Orleans Metropolitan Area. The parishes that will be covered are Orleans and Jefferson Parish. The cities involved will be New Orleans, Metairie and Kenner. In 2006, New Orleans had an estimate of 223,388 citizens. The figure for New Orleans is low based on the year before Hurricane Katrina hit New Orleans and devastated the city. A great number of citizens left the city and the state. In 2010, Jefferson Parish had 432,552 citizens. The state of Louisiana in 2010 had 4,533,372 citizens. Of the citizens that live in Jefferson Paris , persons 65 years old and over was 13.7%. Females represented 51.9%, White persons 62.9%, black persons 26.3% American Indian and Alaska persons, 0.5%, Asian persons 3.9%, persons of Hispanic or Latino origin 12.4%. High school graduates over the age of 25......

Words: 2709 - Pages: 11

Free Essay

Social Media Marketing Final Paper

...Table of Contents I. Mission Statement II. Executive Summary III. The Business • Strengths and weaknesses • Legal Structure • Business Description • Organizational Structure • Service Description • Objectives • Keys To Success • Company Summary • Company Ownership • Location • Management and Personnel • Litigation • Risk Factors IV. The Marketing • Markets (Segmentation) • Overall potential market • Competition • Distribution and Sales • Marketing Strategy • Overall Industry Analysis • Market Analysis • Strategic Alliances • Technology • Future Products/Services • Industry and Market Trends • Sales (Strategy) V. The Financials • Uses of Funds • Income Statement • Cash Flow Statement • Balance Sheet • Income Projection • Break-Even Analysis VI. The Supporting Documents Mission Statement: Globally equalize the entertainment playing field by giving every individual an unbiased opportunity at accessing the right doors and taking control of their destiny. Executive Summary: MusXtreme LLC is an Internet company that embodies one of the four main facets of the entertainment industry, music. Musxtreme.com connects musical talent to the......

Words: 2773 - Pages: 12

Premium Essay

Marketing Plan Final Paper and Presentation

...vehicles who choose to take advantage of the Target- A- Ride will save on the cost of gas and wear and tear on their vehicles. Target will implement an incentive programs that will help with the cost of Target-A-Ride to get more employees onboard with this program, Target will ensure a safe and on time arrival of the workers, and when Employees get to work on time productive is up and when productive is up sale or up and when sale or up that means that profits or up, some of the incentives will be Target-A-Ride coupons, vouchers for employees who work overtime. (William). Phase II/Wk 3 “Market segmentation breaks customers down into categories based on income, age, race, lifestyles, location or other factors so that you can craft marketing...

Words: 778 - Pages: 4

Premium Essay

Mkt 421, Final Marketing Plan Paper

...Marketing Plan July 2, 2012 MKT 421 Ronald Bonlender Marketing Plan Apple Inc. became incorporated in 1977 and has since generated many innovations giving Apple Inc. a valuable reputation as well as immense revenue. Apple Inc. designs, manufactures and markets a variety of products sold nationwide through retail stores, online sites, and direct sale. Apple Inc. is recognized for product differentiation and will continue to do so with the introduction of Apple Inc.’s I-Magine (video game console). In creating a marketing plan, Apple Inc. intends to consider various factors, such as geographic availability, product mix, and transmission of product description. In addition, phase I of Apple Inc.’s marketing plan will consider an effective SWOT analysis to determine strengths, weaknesses, opportunities, and threats, or trends to creating this latest product. Furthermore, marketing research and analyzing consumer factors, such as demographics, psychographics, behaviors, and geographic considerations will ensure I-Magine’s success. The function in Phase I of Team B’s marketing plan is to consider industrial analysis in relation to competition and differentiation from other competitors in the video gaming industry. To pursue this strategy in Phase II, Team B undertook data-based synopsis from different online resources to gather information on the organizational strategy of Apple Inc. Findings from research information pertaining to the video game industry’s products and......

Words: 7196 - Pages: 29

Premium Essay

Bus 497 Week 4 Marketing Objectives and Strategies

...BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES TO purchase this tutorial visit following link: http://wiseamerican.us/product/bus-497-week-4-marketing-objectives-strategies/ Contact us at: SUPPORT@WISEAMERICAN.US BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Marketing Objectives and Strategies: Product, Pricing, and Distribution Continue working on the Marketing Plan. The assignments in Weeks 1-4 will culminate in the Marketing Plan: Final Paper in Week Five. Assignment Instructions: In a three- to four-page paper (not including the title and reference pages), explain the difference between marketing objectives and strategies. Identify and justify the strategies you will use to achieve your marketing objectives (use examples to support justification). For your product (good or service), describe the next two elements of the marketing mix, pricing, and distribution objectives, as they relate to your product. You must use a minimum of two scholarly sources, not including the textbook, and your paper must be formatted according to APA Style guidelines. BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Marketing Objectives and Strategies: Product, Pricing, and Distribution Continue working on the Marketing Plan. The assignments in Weeks 1-4 will culminate in the Marketing Plan: Final Paper in Week Five. Assignment Instructions: In a three- to four-page paper (not including the title and reference pages), explain the difference between marketing objectives......

Words: 423 - Pages: 2

Premium Essay

Bus 497 Week 4 Marketing Objectives and Strategies

...BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES To purchase this, Click here http://www.activitymode.com/product/bus-497-week-4-marketing-objectives-and-strategies/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Marketing Objectives and Strategies: Product, Pricing, and Distribution Continue working on the Marketing Plan. The assignments in Weeks 1-4 will culminate in the Marketing Plan: Final Paper in Week Five. Assignment Instructions: In a three- to four-page paper (not including the title and reference pages), explain the difference between marketing objectives and strategies. Identify and justify the strategies you will use to achieve your marketing objectives (use examples to support justification). For your product (good or service), describe the next two elements of the marketing mix, pricing, and distribution objectives, as they relate to your product. You must use a minimum of two scholarly sources, not including the textbook, and your paper must be formatted according to APA Style guidelines. BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES To purchase this, Click here http://www.activitymode.com/product/bus-497-week-4-marketing-objectives-and-strategies/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Marketing Objectives and Strategies: Product, Pricing, and Distribution Continue working on the Marketing Plan. The assignments in Weeks 1-4 will......

Words: 487 - Pages: 2

Premium Essay

Mgmt 600 Individual Research Paper

...MGMT 600 Individual Research Paper Click Link Below To Buy: http://hwaid.com/shop/mgmt-600-individual-research-paper/ My individual Assignment is on the PIZZA Industry that should be basically about. A rubric for each of the potential topics is included in this spreadsheet. As you make your selection, think about which topic interests you the most! Make sure you read the FAQs below before you begin. Requirements for All Topics • Use APA —12-point font, legible font, double-space your text, use one-inch margins on your pages. • Properly cite all sources and use quotation marks or some other formatting to clearly identify all words which are not your own. • Review the tutorials located in our course Syllabus for additional information about originality. • Course Drop Box is configured to auto submit your work to Turnitin.com should be in your own words • Use the appropriate rubric for your topic selection. • Follow the rubric guidelines for length. • Your work must be original to this assignment. Do NOT reuse a paper from a prior course • Review the FAQ’s below for additional direction. FAQ’s Question 1: Does this paper replace the group business plan? No, this paper is in addition to your group business plan. Question 2: Should I use my team’s business idea for this paper? Some students find it easier to use the same topic, but you may choose another business idea for this paper if you prefer. Question 3: I noticed these topics are also......

Words: 734 - Pages: 3

Premium Essay

Mall of America

...this first page and everything that appears in red) Please review the Scenario Rubric to see how your paper will be scored. This scenario is your opportunity to demonstrate your grasp of the marketing material that you’ve learned to date and apply it to a real world scenario. Be sure to follow the APA guidelines in writing your paper and in formatting your reference page. If you have questions on the APA Format: • Visit the Purdue OWL website - https://owl.english.purdue.edu/owl/section/2/10/ • Seek help from the SNHU Writing Lab. (Go to MYSNHU > Academics > Tutoring (Evening and Online) > SmartThinking Online Tutoring.) Notes on APA in a Formal Assignment • Set margins to 1 inch all around. • Use 12-point Times New Roman font • Double space your text • Paragraphs should be at least three to four sentences. • Do not include the headings “Introduction” and “Conclusion.” These are included below to help you lay out your paper. APA format assumes the introduction begins the paper, the body continues the paper, and the conclusion wraps up the paper, so those headings are not needed. • Indent the first line of every paragraph five spaces (or one “tab”). • Do not use personal pronouns such as “I.” Be sure to replace all the text in in red on this template with your own writing. Please delete this first page after you review the suggestions. The paper should begin with the title page that follows.   Scenario MKT 113 - SECTION: Mall of......

Words: 699 - Pages: 3

Free Essay

Advt7511

...Semester One Final Examinations, 2013 ADVT7511 Social Marketing and Communication Venue Seat Number Student Number Family Name ____________________ ________ |__|__|__|__|__|__|__|__| _____________________ _____________________ This exam paper must not be removed from the venue First Name School of Business EXAMINATION Semester One Final Examinations, 2013 ADVT7511 Social Marketing and Communication This paper is for St Lucia Campus students. Examination Duration: Reading Time: Exam Conditions: This is a Central Examination This is a Closed Book Examination - specified materials permitted During reading time - write only on the rough paper provided This examination paper will be released to the Library Materials Permitted In The Exam Venue: (No electronic aids are permitted e.g. laptops, phones) An unmarked Bilingual dictionary is permitted Materials To Be Supplied To Students: 1 x 14 Page Answer Booklet Rough Paper Instructions To Students: Part A: Answer the COMPULSORY essay question in the writing booklet. Part B: Answer THREE short answer questions. 120 minutes 10 minutes For Examiner Use Only Question Mark Page 1 of 4 Total ________ Semester One Final Examinations, 2013 ADVT7511 Social Marketing and Communication PART A – COMPULSORY ESSAY Answer the following question. An essay of approximately THREE PAGES is required. Question 1 Hoek & Jones (2011: 32) state that ‘although the upstream and downstream approaches anchor ends of an......

Words: 742 - Pages: 3

Premium Essay

Yukyuk

...Strategy formulation • Strategy implementation • The Marketing Mix • The role of culture, psychological • Value-based pricing OVERVIEW OF COURSE GRADING The grades earned for the course will be derived using City University of Seattle’s decimal grading system, based on the following: Overview of Required Assignments % of Final Grade Individual Paper: Consumer Behavior Theory and its Application to Effective Product Development 20% Individual Paper: Consumer Behavior and Motivation 20% Individual Paper: Identify and Illustrate How the Socio-cultural Environment Affects Consumer Purchasing Decisions 20% Team Project Paper and Slide Presentation: Consumer Behavior Research Plan 30% Instructor Determined Activities, Participation, and Discussions 10% TOTAL 100% SPECIFICS OF COURSE ASSIGNMENTS The instructor will provide grading rubrics that will provide more detail as to how this assignment will be graded. Individual Paper: Consumer Behavior Theory and its Application to Effective Product Development Students will write a paper and develop a slide presentation identifying, describing and assessing Consumer Behavior Theory models and examine, analyze and reflect on how Consumer Behavior contributes to and influences effective product development, the Marketing Mix and marketing strategy. Analysis will focus on how understanding and integrating Consumer Behavior Theory contributes to the development and marketing of successful products and services....

Words: 413 - Pages: 2

Premium Essay

Mkt 441

...[pic] John Sperling School of Business Course Design Guide MKT/421 Version 10 Marketing Copyright Copyright © 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Course Syllabus |Course Prefix and Number: |MKT 421 | |Credits: |3 | |Course Title: |Basic Marketing | |Course Schedule: |March 10, 2010 – April 07, 2010 | |Course Location/Times/Newsgroup: ...

Words: 6431 - Pages: 26