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Final Marketing Plan

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MP-APPENDIX B

STUDENT MARKETING PLAN FOR “myEcare.com”

My Tran Nguyen Marketing Unit 7 6/17/12

A Marketing Plan Presented by:
My Tran Nguyen

Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9 7. Organization 9 8. Implementation Plan 9 9. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10 10. Bibliography

1. Background

myEcare.com is the premier website to find child care services for parents and caretakers. After realizing that there are no dependable places on the web to search for a child care provider, myEcare.com was set up.

In this business plan, the childcare service of MyEcare.com is introduced as an online marketplace and the strategies are outlined to bring in customers from all over America. The competitive settings, opportunities, strengths, and weaknesses of the child care industry are analyzed. This will allow the management of this company to construct dynamic strategies for this website to be introduced in the child care market and to obtain the company’s goals and mission strategically.

MyEcare.com strives to be the groundbreaking new way to connect parents looking for exceptional and trustworthy child care services....

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