Effective leaders need an Action Equation in order to prepare communication to lead an organization. It allows them to communicate with their employees in such a way that the right information is conveyed at the right time through the right medium. An Action Equation begins by organizing what leaders need to communicate to their employees. It addresses what employees need to know and feel so they can make the right decision that supports the organization’s goals (Matha & Boehm, 2008)
Conversation Platform Once the desired information is organized into an Action Equation, it needs to be further packaged into a short, concise story called the Conversation Platform. There are numerous advantages of narrowing strategic messages into a Conversation Platform. A key advantage is the Conversation Platform connects all the objectives and activities an organization undertakes to achieve its goals by providing context. This allows employees to make sense of the actions the organization is taking to meet its goals (Matha & Boehm, 2008). By telling the story of where the organization is going and how it will get there, the Conversation Platform allows employees the easily remember the organizational story, rather than try to memorize talking points or motivational bullets on a PowerPoint slide.
The People Channel The People Channel is critical to effective leadership communication because it aligns leaders up and down an organization to deliver a consistent, strategic message to employees (Matha & Boehm, 2008). This strategic message is geared towards conversation with individual employees, rather than the traditional communication channels, such as newsletters or conferences. This puts people in the role of the primary communication channel, and leaders can generate an active exchange of information and ideas among their teams.
Key Takeaways One of my