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Final Project- Strategic Plan and Presentation

In: Business and Management

Submitted By aspence
Words 3172
Pages 13
Strategic Plan and Presentation

STR/581

Strategic Plan and Presentation
Contents
Company Overview 2 Background 2 Company Structure 3 Environmental Scan 5 External Factors 5 Internal Factors 6 Strategies 7 Generic Strategies 7 Implementation 8

Company Overview
Background
KnowledgeNet Enterprises LLC is a business-to-business company that is currently based in Tempe, AZ. The company was formed in 2005 in Aberdeen, Washington in a small two bedroom home in hopes of providing businesses with affordable and high-end training for the Information Technology staff (D. Rottner, personal communication, 2014).Today, KnowledgeNet Enterprises LLC now serves over 6,000 companies world-wide. The company’s focus is to offer quality training that is backed by a customer service team that provides outstanding support to all of the company’s customers (KnowledgeNet, 2013).
There are many different options of training available to the company’s customers that provide flexibility for the customers that have limited time to focus on training. The company offers instructor-led training live over the web so that customers get the classroom feel and interaction without having to be in the classroom. There are also recorded versions of all the live classes to provide flexibility for customers that cannot make it to the live class. KnowledgeNet Enterprises LLC also provides practice labs, exams, and full library of online books to assist with the training (KnowledgeNet, 2013).
Company Structure KnowledgeNet runs primarily through a single call center office. There are several departments that assist in increasing the performance of the company. The first department is the lead generation team. This team cold calls all of the business leads that are purchased from lead sources and qualifies the leads based on the business’ needs. If there is an interest in

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