Opening Statement
Broadway Café is a family owned coffee shop located in Greenville, NC . The coffee shop specializes in many different products including: coffee, tea, a full service bakery, and a homemade sandwich, soup, and salad shop. My grandfather has ran the business for 59 years using no technology this process worked up until five years ago now business is steadily declining now it is time for change. The first step to insure success is to invest in computers to store recipes, payroll, inventory, ordering, and marketing coupons. A valid website will also be helpful. So, I came up with many ways to make our family coffee shop better. Our new website is http://broadwaycaf.webstarts.com this should help us to reach a wider range of people. Our company name will also be put on popular search engines such as Google, Yahoo, and Bing this process will make it easier for our customers to find. A suggestion page will also be added to the website to get feedback from our customers.
To obtain new customers I would need to advertise and set a grand re-opening. This will allow customers to view the changes being made with products, staffing, and procedures while still keeping the environment traditional.
Competitive Advantage It is very important for us to have competitive advantage because it helps us to be in a better position in the business environment. This process will allow us to have high quality good at a reasonable price for the market. We will use bargaining power to determine the setting of prices. This process should allow for us to reach the highest profit margins at the expense of the market and not the business. Since in a competitive market, no one buyer can set the prices. Instead they are set by supply and demand the demand for coffee has increased over time due to an increase of people working longer harder hour and returning to work to