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Final Project

In: Business and Management

Submitted By leanneyip
Words 673
Pages 3
|Project Title |
| |
|A Two-year strategic Plan on Sustaining Leadership and Competitive Advantage for Cathay Pacific |
|Background |
| |
|Cathay Pacific Airways announced 2014 annual results in March 2015, the company stated that the business outlook for 2015 looked to be improved when|
|compared to the previous year. However, a number of factors had a significant negative impact on their business. |
| |
|The principal adverse factors were reduced passenger yield, the continued high fuel price and the increased competition on Hong Kong routes and |
|within the region have led to price wars in a climate of economic uncertainty. The Hong Kong-based airline faces a potentially more daunting |
|challenge: budget carriers. |
| |
|In response to the situation, Cathay Pacific continues to...

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