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Final Strategic Plan

University of Phoenix

Prospect Snowboards aims to be a small local snowboard company focused on designing and manufacturing one of a kind snowboards from sustainable resources. It will attempt when possible to us all local sustainably produced resources in the production of its snowboards and will also source local artists to design the graphics for the top-sheets. Prospect also plans to collaborate with local professional and semi-professional riders to design the boards so that Prospect is able to provide a variety of different snowboards to cater to the different needs of every type of rider. It will offer a range of snowboards that can be used for freestyle, park, big mountain, and backcountry riding. In order to begin this business a strategic plan is necessary in order to provide a strategic framework. This framework consists of the following elements: a vision for the future, a mission that defines what the organization plans on doing, values that shape the organization’s actions, strategies that define the key success approaches, and goal and action plans that will guide the daily, weekly, and monthly actions of the organization (Heathfield, 2011). It is important that Prospect conducts business according to its mission, vision, and core values in order to be successful and differentiate itself from its competition. A vision is a statement that defines what an organization wishes to become and it gives direction and shape to where the company sees itself in the future (Pearce, 2009). From this vision the company plans the actions it will take in order to carry that vision forth. The vision for Prospect for 3-5 years is to carve a niche out in the snowboarding market for those

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