Final Exam
Gregg A White

1. Discuss the need for sport marketing as opposed to business marketing. What are the primary components of the two applied areas and how does this application differ from the other? In addition, please discuss the history of sport marketing and its development throughout the past 25 years. Just like any other entity or genre the need for sports marketing is just as demanding as business marketing. The two applied area of it are the promotion of sports events as well as the promotion of sports products and services. In fact there’s really nothing separating the two. Sports in all facets is run like a business and has the same attributes as anything else. The only difference would probably be the name, the staff and the uniform or business attire. The same budgeting, forecasting and other principles apply to that of a sports entity. With the entrance of ESPN (Sports Center) apps of smart phones and simple word of mouth sports is on the rise and here to stay. I can remember 20 years ago being introduced to sports center and ESPN and wondering where my life was heading and now that I love what I love (Sports) it feels great. 2. Discuss the need for market segmentation. Define the term and how you as a sport marketer must apply this theory. Expand on how the segmentation is recognized and established throughout the definition process (in relation to your practicum or work experiences). In essence people are different, some sports businesses treat every consumer as an individual creating a program tailored to individual needs and capabilities. Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have commons needs and priorities. Obviously any segmentation strategy relies on the DBM system to distinguish marketable clusters. Although marketing theorists differ on