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...To: Ashley Mercer and Donald Pate , Marketing and Finance Department (MMA) From: Ashley Graf (Senior Analyst) Date: December 4, 2004 Re: Considerations for 2005 Currently, there is a state of affairs that needs to be addressed. After reviewing the case of MMA, I am inclined to relay a few ideas on how to generate revenue and not end up in the negative margin for the 2005 year. First, I will point out a few things and work these ideas in as we go. We know that out of the members’ categories, we have 2: personal and corporate. Each membership has different amenities according to the dollar amount paid per year, ranging from $50-$5,000 to even $10,000 per year. This hosts a number of opportunities. First, to generate some sort of revenue, the museum could implement an Incentive Program. Since it becomes harder and harder to keep members, it would only be proper to come up with a plan of action, where, say the already members are given a sheet to fill out with the names, telephone number, and email address of at least 5 people they would deem good leads in regards to gaining memberships. If these cards are filled out and returned, with said member’s information, they should receive a discount on their annual renewal, or perhaps a free lunch (up to a certain dollar amount). This in turn will also allow people to see the restaurants as well. Next, after analyzing the data given as per dollar amounts spent on marketing and advertising, we can see that the return from the advertising...
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...The Nature of Strategy Implementation: Marketing, Finance/Accounting, R&D and MIS Issues Learning Outcomes After studying this unit, you should be able to do the following: ➢ Explain market segmentation and product positioning as strategy implementation tools. ➢ Discuss procedures for determining the worth of a business. ➢ Explain why projected financial statement analysis is a central strategy implementation tool. ➢ Explain how to evaluate the attractiveness of debt versus stock as a source of capital to implement strategies. ➢ Discuss the nature and role of research and development in strategy implementation. ➢ Explain how management information systems can determine the success of strategy implementation efforts. Introduction Strategy implementation directly affects the lives of plant managers, division managers, department managers, sales managers, product managers, project managers, personnel managers, staff managers, supervisors, and all employees. In some situations, individuals may not have participated in the strategy-formulation process at all and may not appreciate, understand, or even accept the work and thought that went into strategy formulation. There may even be foot dragging or resistance on their part. Managers and employees who do not understand the business and are not committed to the business may attempt to sabotage strategy-implementation efforts in hopes that the organization will...
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...My paper will attempt to show three marketing opportunities and how these opportunities will affect the firm’s finances, public relations and the reasoning why the firms should pursue my suggestions. Dmoz is currently the only search engine with all human editors. Given that fact, they have managed to index 3.5 million page with over 400,000 categories. Dmoz is unique because each site that is submitted must be reviewed by an actual human before it will appear in the listing. While it may seem “old-fashioned” to some, the result is a highly reliable index of only legitimate, properly categorized sites. Dmoz's directory structure is very hard, if not impossible to fool. In fact, although submitting sites are permitted to select certain categories, the human editors may place the site elsewhere if they believe it to be a better fit. This gives searchers the confidence that they will find what they are actually looking for when they enter a certain category (http://www.search-engine-site.net/dmoz.html) AltaVista, as an Overture company, seems to use a very similar algorithm and spidering process as Yahoo. However, there are a few ways in which AltaVista sets itself apart. AltaVista provides the most obvious advantage to those conducting specific multimedia searches. Directly above the search field are a number of tabs (Images, MP3/Audio, Video, etc.) that allow the user to search for files as well as webpages. (http://www.search-engine-site.net/AltaVista.html) Teoma was developed...
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... | | |*The same course can be transferred only as 1 course. | |First Level Modules | | |ACC1006 Accounting Information Systems |International Technology Venturing | |BSP1005 Managerial Economics |TU91.2010 Managerial Economics | |MKT1003 Principles of Marketing |23A00210 Introduction to Marketing (6 ECTS)...
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...usually at the 2:1 level or higher 工科: IELTS of 6.5 (no component under 6.0) or equivalent [pic][pic][pic] TOEFL: Internet-based score of 92 (minimum 19 listening, 21 speaking, 19 writing and 20 reading) PTE (Pearson): 62 (minimum 55 in all components) Test dates should be within two years of the course start date. 2. ST ANDREWS 圣安Scotland MLitt International Business MLitt Marketing MSc Economics MLitt English Studies MSc Finance MLitt Finance and Management MLitt Human Resource Management MLitt International Business and Strategy MLitt Management MSc Management and Information Technology MSc Computing and Information Technology MSc Information Technology MLitt TESOL with Distance Learning 2:1 (UK), 2:2 or B+ (Europe), 3.6 GPA (USA), 85% (China), 70% (India) IELTS 7.0 with minimum 6.0 in writing or TOEFL 600PBT/100IBT £17,500 NO GMAT Requirement, 2+2 students’ IETLS may can be waived. 3. Bath 巴斯 England The School of Management: No 1 for Accounting and Finance in UK No. 1 for Student Satisfaction in Business Study in UK No 1 for Graduate Jobs in Business No 2 and No 11 in UK and World Ranking in MBA study Management: 44 (0) 1225 386742 MSc in Management MSc in Human Resource Management and Consulting MSc in Sustainability and Management MSc in International Management MSc in Advanced...
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...Internship Allocation list for Fall 2013-2014 Department of Accounting & Finance Sl No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Student ID 10-16540-2 10-16954-2 10-17212-2 10-16197-1 12-95993-2 11-94978-2 11-94833-2 12-95953-2 12-95671-2 12-95628-1 12-95866-2 12-95816-2 12-95528-1 12-96009-2 12-95923-2 12-95905-2 DR. NISAR AHMED Student Name LUTHFUN NAHAR SAYMA NAZRIN RIFFAT SULTANA TONNY SARAH JABUNNESSA SHANJIDA FERDOUS MD. MAHFUZ AHMED THAMINA FERDOUS KARISHMA SHAHARIN ANIRBAN DAS MOHAMMAD SARWAR BIN HAIDER UMME TAMIMA SULTANA RAKIB HASAN MD. MUSTAFIZUR RAHMAN MD. KHORSHED ALAM MD. MAINUDDIN SHARIF MD. ABDUL MOTTLIB DR. DULAL MIAH Sl No. 1 2 Student ID Student Name 10-17765-3 MUNTASIR MUBIN SHAAD 10-15706-1 MD. HAMIM UDDIN Major Accounting & Finance Accounting & Finance Program BBA BBA Major Accounting & Finance Accounting & Finance Accounting & Finance Accounting & Finance Finance Finance Finance Finance Finance Finance Finance Finance Finance Finance Finance Finance Program BBA BBA BBA BBA MBA MBA MBA MBA MBA MBA MBA MBA MBA MBA MBA MBA 3 4 5 6 7 8 9 10 11 12 13 14 15 16 10-15643-1 10-15762-1 12-96166-3 12-96222-3 12-95813-2 12-95324-1 12-95760-2 12-95823-2 12-95820-2 12-95858-2 12-95687-2 11-95170-3 12-95723-2 12-95656-2 SNIGDHA AKTER MOUSOMI HRIDOY HEMA SALMA AKTER RUMANA AFRIN ISHITA MAGDALINE ANNIE GOMES SONIA NASRIN MOHAMMAD HAFIJUR RAHMAN MD. RASHED-UZ- ZAMAN TITHI GHOSE MOHAMMAD ANOWARUL KABIR NAZIA TASMIN RABEYA ISLAM ANIMESH KARMAKAR TAUFIQ AHMED SHUVO...
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...Global Course Global Course Finance HRM Entrepreneurship Marketing Finance HRM Marketing Finance Marketing Operations Finance HRM Marketing Finance HRM Marketing SB01GLS203 SB01GLS204 SB01GLS206 SB01FIN202 SB01HRM206 SB01ENT205 SB01MKT202 SB01FIN203 German-2 Spanish-2 French-2 Project and Infrastructure Finance Life space Life roles Entreprenurial Marketing International Marketing Derivatives and Risk Management Credits Faculty 3 Prof. Rajkumar Phatate 3 Prof. Vinayak 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 Prof. Chitra Dandawate Prof. Ganeshdatta Podar Prof. Neeta Sharma Prof. Anil Mendhi Prof. Indira Parikh Prof. Sajith Narayan Prof. Meenakshi Rawani Prof. Anil Mendhi Prof. Diganta Chakrabarti Prof. Meenakshi Rawani Prof. Manoj Kumar Prof. R G Nambiar Prof. Khalid Sheikh Prof. Amarendra Sahoo Prof. Shilpa Shinde Prof. Pranab Deb Prof. Salim Shamsher Prof. P A Noronha Prof. Sushil Bahl Basket Basket 1 Basket 2 Basket 3 Basket 3 Basket 3 Basket 4 Basket 4 Basket 4 Basket 5 Basket 5 Basket 5 Basket 6 Basket 6 Basket 6 Basket 6 Basket 7 Basket 7 Basket 7 Basket 8 Basket 8 Basket 8 SB01HRM205 Performance Management (HR core) SB01MKT203 Services Marketing (Marketing core) SB01FIN205 Business Analysis and Valuation SB01MKT204 International Business SB01OPS204 Logistics Management SB01FIN208 Marketing of Financial Products and services SB01HRM209 Coaching and Mentoring SB01MKT207 Brand Management (Marketing core) SB01FIN210 Mergers and Acquisitions (Finance Core) SB01HRM210 Industrial...
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...These areas are called “Functional Areas” The Different Functional Areas in Tesco Tesco Finance Marketing Human Resource Operations/ Logistics Management All of these functional areas use ICT in order to collect, process and produce data or information. Without UPTO-DATE and ACCURATE information decisions cannot be taken by managers. Their decisions will affect the business and its customers. Having empty shelves will make customers go to other places to shop. Tesco customers can go to other supermarkets to shop. The other main supermarkets are ------------------------------------------------- WHAT OTHER SUPERMARKETS ARE THERE ------------------------------------------------- Each function cannot operate in isolation …. Whatever one functional area does will have a knock-on effect on others. What do these functional areas do …… [A] Finance ------------------------------------------------- DESCRIBE WHAT THIS DEPARTMENT DOES ….. refer to a Business Studies text book and the Tesco web site. ------------------------------------------------- This department uses ICT in various ways. Here is what they use IT for. * Review current finances and forecast future finances using spreadsheet software * Produce and present reports and finance documents using spreadsheet, word processing and power point software * Paying suppliers...
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...Brand Equity By Jonathan Knowles 20 ❘ MM July/August 2008 Yo u s a y t o m a y t o a n d I s a y t o m a h t o . I started business life in finance (at the Bank of England in London), and in those early days I did not give brands a second thought. My life was dominated by financial facts and figures. And for the first 10 years of my career, I believed that these metrics were essentially all that were needed to manage and run a successful business. This view survived my transition into management consulting—at least initially. But the more I worked on developing value-based business strategies for companies, the more I came to appreciate the need to expand beyond a purely financial approach. If (as management consultant Peter Drucker famously observed) the purpose of business is to create and keep a customer, then strategy necessarily involved understanding and catering to the functional and emotional needs of customers. MM July/August 2008 ❘ 21 EXECUTIVE Brand equity is a widely accepted concept—but its definition is frustratingly elusive. Here we’ll explore the different perspectives that marketing, finance, and accounting have on the topic— and how these can be reconciled. Doing so is important because of the critical role that brand briefing equity plays in the demonstration of marketing accountability. This article puts forward four arguments that marketers can use to show how brand equity is a critical measure for demonstrating marketing’s...
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...[Chapter 1] 1) List and explain the types of product. A product is a thing that can be offered to a market or consumers that might satisfied a want or needs. Profit can be earned by providing product to market in business. Products can be in the form of two types that is tangible and intangible products. ← Tangible products The meaning of tangible products is the things that can be feeling by fingertips, smell by nose and see by eyes. The simplest way to explain what tangible products are the things that is physical existence. Example: Ice-cream, vehicles, house, hand phone and television. ← Intangible products Intangible products are the things that are incapable of being touched; it comes in a form of services provided to consumers. Example: Car wash, repairing electronic things, performances and medical check up. 2) What is Strength- Weakness- Opportunity- Threats (SWOT) analysis? Explain detail about the SWOT analysis. SWOT analysis is a strategic planning method used in a project or in a business venture. It involves specifying of the business ventures and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. A SWOT analysis must first start with defining or objective. SWOT analysis is known by Worldwide and has been the subject of much research. This is what SWOT stand for: ▪ S- Strength: -The stability of a product in next 5 years. -The...
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...Programmes available for non-FBE students Programme School of Business Business School of Economics and Finance Economics Finance Major X √ √ Minor √ √ √ II. GPA Requirement A yearly GPA of 3.0 of above as of August 31 (excluding Summer Semester) at the end of the first year of study must be obtained for eligibility to declare any major or minor offered by the Faculty of Business and Economics. For students who fail to meet the GPA requirement at the end of their second year of study, their declaration of FBE major/minor will be removed from the SIS by their home Faculty. III. Requirements for Major Programmes Students are required to complete 60 credits of prescribed courses for each major as follows: (A) Majors offered by the School of Economics and Finance 1. Major in Economics (60 credits) Course code Course Credits Year 1 courses: 12 credits ECON1001 Introduction to economics I 6 ECON1002 Introduction to economics II 6 Year 2 and Year 3 courses: 48 credits ECON2101 Microeconomic theory or 6 ECON2113 Microeconomic analysis 6 ECON2102 Macroeconomic theory or Macroeconomic analysis ECON2114 ECONxxxx/ Year two/Year three courses listed in Economics 36 FINAxxxx or Finance electives Total: 60 2. Major in Finance (60 credits) Course code Course Year 1 courses: 18 credits BUSI1002 Introduction to accounting ECON1001 Introduction to economics I FINA1003 Corporate finance Year 2 and Year 3 courses: 42 credits ECON2101 Microeconomic theory or ECON2113 Microeconomic analysis...
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...Cochlear – Asia Pacific www.cochlear.com Finance, Human Resources, Marketing (Consumer Insights) and Marketing Communications Internships Cochlear Asia Pacific is headquartered in Sydney, Australia. The fastest growing region of Cochlear Limited, Cochlear Asia Pacific has a direct market presence in Japan, Korea, India, China, Singapore and Australia/NZ and has 80 employees based in Australia. Working closely with the Cochlear team, there are a variety of internship opportunities available for Macquarie University students. Finance Internship (1 – 2 positions) Cochlear is looking for finance interns to work on a current project under the Finance Manager and closely alongside the Marketing and Logistics team. This specific project will involve analysis and reporting and is a discrete activity that will be of use to the broader organisation in the long-term. The successful students will have: Finance knowledge Previous experience in a work environment Good interpersonal, verbal and written communications skills Previous experience with systems Be a second or third year Finance student Intermediate knowledge of the Microsoft Office Suite (Excel, PowerPoint, Word etc.) Human Resources Internship – Employee Engagement Analysis Project (2 positions) This project will contribute to a broader project on employee engagement at Cochlear Asia Pacific. Task will include: Analysing data from an employee engagement survey recently conducted (e.g. data on...
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... Executive Summary Here In Alabama today there are approximately 200 foundations that provide grant funding to a wide variety of nonprofit organizations for big or small. A significant portion of the grant funds provided by these foundations is given to nonprofits for educational and social service programs. Additionally, State and local government in Alabama regularly request proposals or applications from Alabama’s nonprofits to provide education and social service programs. But, competition for foundation and government agency funding is steadily increasing. Functional Area Plan: Accounting and Finance Accounting and Finance Manager Composition Just like anyone in the medical or law profession, accountants have to adhere to a code of ethics. They are responsible for tracking all financial gains and losses...
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...FIRST YEAR TRIMESTER – I (JULY – SEPTEMBER) AREA Finance Economics Human Resources & Behavioral Sciences Operations & Decision Science CODE 868 FIN 013 ECO SUBJECT Financial Accounting and Analysis Microeconomics: Firms, Markets & Behavior (Economics Analysis For Business Decisions) Individual Dynamics & Leadership Statistical Analysis for Business Decisions 870 HRM 871 OPS TRIMESTER – II (OCTOBER – DECEMBER) Finance Information Systems Marketing Human Resources & Behavioral Sciences 882 FIN 061 INS 105 MKT 881 HRM Management Accounting & Control Information Systems for Management Marketing Management Group & Organization Dynamics TRIMESTER – III (JANUARY – MARCH) Finance Economics Operations & Decision Science Human Resources & Behavioral Sciences 647 FIN 013 ECO 879 OPS 223 HRM Corporate Finance Macroeconomics Decision Analysis & Modeling Human Resources Management SECOND YEAR TRIMESTER – IV (July -September) AREA Business Policy Communication Marketing 210 SPL 122 MKT CODE SUBJECT Strategy Formulation Business Communication Marketing Management II Operation & Decision Science TRIMESTER – V (OctoberDecember) Business Policy Business Policy CSR Business Policy 889 OPS Managing Business Operations Legal Environment of Business Strategy Implementation Corporate Social Responsibility Research Methodology TRIMESTER – VI (January -March) Finance Business Policy Information systems Business Policy Business Policy Corporate Taxation Research Methodology...
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