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Finance Paper Yum

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Submitted By samwang1031
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Yum Brands, Inc. is a United States-based Fortune 500 corporation. This world largest fast food company owns more than 39,000 restaurants around the world in over 125 countries. Well-known brands including Taco Bell, Kentucky Fried Chicken, Pizza Hut, and WinG Street all belong to the Yum Brands, Inc. Yum Brands Inc.’s total sales for 2011 was more than $12 billion, and they are definitely one of the leaders in the fast food industry. Yum Brands, Inc. was actually the Tricon Global Restaurants, Inc., which was renamed in 2002. Tricon Global Restaurants, Inc. was founded in 1997 as an independent company from the former fast food division of PepsiCo. PepsiCo purchased Taco Bell and Pizza Hut in 1970s and Kentucky Fried Chicken in 1980s. After becoming an independent company from PepsiCo, Tricon Global Restaurants, Inc. continues to grow and has acquired Long John Silver’s and A&W All American Food Restaurants. Yum Brands, Inc. is not only a strong player in the domestic market; they are also very successful in other foreign markets, such as China and Canada. With more than 1.4 million associates all over the world, Yum Brands, Inc. is confident with their position in the global market. Although the global fast food industry is very competitive, Yum Brands, Inc. is holding an advantage position. China is a good example to look at Yum Brands, Inc.’s successful expansion in the global market. Although their competitor, Mc. Donald’s also performs very strong in the Chinese market, Yum Brands, Inc. keeps expanding in China. KFC and Pizza Hut have become the most well-known western fast food restaurants besides Mc. Donald’s. Yum Brands, Inc. also tried to expand their business to traditional Chinese restaurant industry by spending almost $600 million to acquire the hot pot chain Little Sheep, one of the most popular Chinese restaurant franchises. Yum Brands, Inc.

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