Developing a concept for a retail venture * We will open a lifestyle boutique named Step In “walk with trend” in Lucknow where we will recycle and restructure old material into new and fashionable items. * We will be targeting people who love to wear trendy clothes, accessorize themselves and their homes but could not as their pocket size does not allow them to carry fashion. * With the growing economy people look for product which can add value to them. * From the latest study we could find that people have stopped spending on retail because of high prices but with entrance of FDI Indians will have more options available for them. * There are lots of stores that are present in the market but most of them are charging high for better quality and fashion. * We will make fashionable items with old products which will give us the cost advantage, so our products will be available at very affordable prices.

We will also open an online store because of increase in number of internet users. opening on

THE “QUICK SCREEN”

PREPARING A BUSINESS PLAN
Environmental Analysis * A study by Technopak Advisors reveals this segment will now grow almost ten-fold to nearly Rs 7,000 crores by 2015 pushed by Gen Z who already number 7.4 million. * Gen Z interestingly known as the Net Generation has been held responsible for the increase in sales of garments on the internet and making e-tailing a favorite spot for private equity investments. * In the last two years, the Rs 650 crores garment e-retailing business on the internet has attracted investments worth $70 million i.e. 40 per cent of the total funding Indian e-retailers bagged during the period.

Industry Size and Trends * Domestic Apparel retail market was worth Rs 1,54,000 crores (US$33 Bn) in 2009. * E-commerce segment in India was supposed to touch