MZUMBE UNIVERSITY

MBA CORPORATE MANAGEMENT

NAME CHARLES MISHETTO

TASK TERM PAPER

COURSE STRATEGIC MANAGEMENT

COURSE INTRUCTOR DR .JARAJ S. KIKULA

REG.NO MBA/EXE/MWZ/047/T.13

QUESTION 24

"Carry out the industry analysis in which your company operates"

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1.0 INTRODUCTION
The Tanzania banking sector embarked on a plan for financial liberalization in 1992 in order to sustain its economic growth. and the plan has been accomplished through the mobilization of financial resources as well as by increasing competition in the financial market and by enhancing the quality and efficiency of provision of banking services especially lending, since the liberalization, the banking sector in Tanzania has been booming, particularly over the past ten years thanks to the general economic growth and friendly financial investment environment for foreign and local banks

With a total of 34 banks and a few non-banking financial institutions, which are not allowed to open current accounts, the market is characterized by a few big players and several small banks falling between local and foreign banks, local banks primarily service local customers while foreign banks tend to operate as subsidiaries of large groups, such as Citigroup and Barclays, using strategies oriented to the international market.

Banks can be categorized according to orientation towards different markets and clientele operating in Tanzania: local private banks, regional banks, international banks and multinational banks,

Overall, the outlook for the banking industry in Tanzania is very positive and there are appealing opportunities for new comers to the sector.

Being an employee of KCB BANK (T)LTD, my