Strategy
In this report, it uses PEST analysis to analyse easyJet's global strategic, it related to political, economic, social and technology aspects. Firstly, in the political aspect for easyJet, its opportunities are government allowed it to purchase new aircrafts, and the government may guidance or assistance to easyJet to expand its business. In addition, the relationship between European countries is the element that influence easyJet's business. A good relationship makes EU politically stable, and that helps the economic growth of easyJet. However, along with the changes in political, that also bring threat to easyJet. Such as government made a strict carbon emission limits to detect airlines. And due to this policy, airlines have to face the fines that from the Environment Agency.
In July 2013, easyJet made the agreement with Airbus that the shareholders of easyJet they purchase 35 current generation A320 aircraft and all the aircrafts will deliver to easyJet between 2015 to 2017, and 100 new generation A320neo aircrafts will deliver to easyJet between 2017 to 2022. (Essay UK, 2013)
Secondly, in the economic aspect, even though the global economy is recession, but easyJet's profit is increasing, it able to offset the increasing fuel cost. And there are two reasons of easyJet can increasing its profit. (1) According to the global economy recession, people are more and more sensitive in price for their consumption, they may pay more attention to find out the most cheaper products. And the strategy of easyJet is focus on the low-fare that in order to increase the customers' demand of travel with a cheaper prices. (2) Due to the currency exchange rates, it is an element to influence easyJet's business. For example, in the recent years, the value of US dollar was decreased, compared with Euro, that is good for easyJet. (Alford, 2010)
Thirdly, in the social aspect, nowadays, people is changing their life style in a lot of aspects. And along with the development of low cost airlines and their business models, that changed people's view of travel as well as the travel industry. In addition, along with the low cost airlines emergence, it also changed travellers' behaviour. In easyJet's 2013 annual report, it pointed out there 60 million passengers are choose travel with easyJet. (Coyle, 2005)
Fourthly, along with the technology and Internet development, it makes airlines to operate more efficiently, as well as providing a new way for customers to understand holiday spots and locations. For easyJet, people can buy the ticket online, and customers can easy to compare the prices. In addition, customers also can check in Online, it saved customers' time and more convenience.

Pestle analysis of Easyjet, Available at: http://www.essay.uk.com/coursework/pestle-analysis-of-easyjet.php [Accessed on: 14.03.2014]