FINANCIAL DECISION MAKING.

Submitted by.

Submission Date.

“PERFORMANCE OF COCA COLA AND PEPSI
IN THE LIGHT OF FINANCIAL INDICATOR/RATIOS.”

EXECUTIVE SUMMARY

Coca Cola and Pepsi have dominated the marked of beverage throughout the world. In retail industry both “Coca Cola Company” and “Pepsico, Incorporated” hold most of the market shares. Resultantly, rivalry between them has been growing throughout the time. In relation to the subject matter the solved financial ratios of both the companies clearly indicatives that Pepsi Cola has led the excellence in relation to operate a good business over Coca Cola in financial year 2009. On the basis of facts and figures it would be convenient to say that Coca Cola company has to take some major measures like changing of strategy, setting of goal, efficiency, market scope, superior quality and innovation, customer responsiveness, environment, tough competition, human resource, technology and organization structures. Following these simple steps Coca cola can demonstrate tight competition Pepsi.

Since both companies have achieved flourishing their brands name in the world therefore by doing slightly changing in the areas enumerated above, Coca Cola can prove to be a healthy competitor of Pepsi and in the same manner Pepsi Cola has to keep an eye of tough market competitors, credit crunch, meagre buying power of the consumer, e-marketing and latest technologies and sharp logistic in order to keep the flagship high.

TABLE OF CONTENTS.

1/- Preface. Page No. 1

2/- Acknowledgement Page No. 1

3/- Background Page No. 2 a) Coca Cola b) Pepsi

4/- Introduction Page No. 3 a) Coca Cola b) Pepsi

5/-