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Financial Analysis at David Jones 2012

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Submitted By rayde86
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RIM Q3 Marketing Update
29th September 2010 Richard Jones & Melvin Tan

• Review of 5 Marketing Strategic Components & our approach • Q2 SEA launch review & learnings • Proposed Q3 plans • Summary

Brightstar Confidential & Proprietary


Marketing Strategy Definitions: what we will influence
Marketing Strategy Themes Customer Experience & POSM Trade Marketing & Training Definitions All material points of physical contact with endusers Activities that ensure our Vendor partners are connected with the our customers & end-users; TTL execution that drives sell-through All communications (print & on-line) with customers & end-users Mechanics to encourage end-user loyalty, increase spend & to drive sell-through Activities to provide technical and after-sales support to end-users. Includes delivery of CRM opportunities

Online, PR & Digital Marketing Consumer Incentive Programmes Customer Care

Marketing Strategy Components: what we deliver
These Operational & Tactical mechanics are co-developed by Regional & Local Marketing teams. They are then implemented by Local teams, with Regional review

Customer Experience & POSM
Fixtures In-store Literature Store-in-a-store Dummy units Live units Live SIMs

Design, manufacture & Design & production of ininstallation of fixtures store literature: consumer or (or a combo of the retail staff focused above)

Design & delivery of store-in-store environments

Sourcing dummy handsets for retail

Sourcing SIM cards Sourcing live for live handsets in handsets for retail retail

Trade Marketing & Training
Promoters Merchandisers Training Dealer/Partner Events VAR/SI Events (Non-Cellular) Programs to engage non-cellular channels, such as IT resellers Incentives (promo) Incentive (sell-through)

Delivery of field Delivery of field Design & delivery Design & delivery of events sales/promotions merchandising of staff training for...

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