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Financial Analysis of Starbucks 2015

In: Business and Management

Submitted By mcasitov123
Words 4582
Pages 19
Managerial Accounting
Project Assignment

Starbucks
Coffee Company

Table of content
1. Introduction ………………………………………………………3
2. Management structure …………………………………………....4
3. Management of inventory ………………………………………..5
4. Ability to earn income ……………………………………………6
5. Reliance on debt financing ……………………………………….7
6. Types, volumes and prices of products sold …………………..8
7. Production processes …………………………………………….9
8. Management’s long term strategies ………………………………10
9. Efficiency of operation project …………………………………11
10. Conclusion ……………………………………………………….13
11. Appendix …………………………………………………………14

1. Introduction
Starbucks Coffee Company stands as the biggest coffeehouse business in the world. Starbucks was established in 1971 by three local businessmen to sell high quality whole beans coffee. In
1981 when Howard Schultz visited the store he plan to build a strong company and expand high quality coffee business with the name of Starbucks. Starbucks air is to provide high quality of coffee to its consumer and aim to achieve product innovation, retail expansion and provide service quality for long term.
Starbucks open its first coffee store in Seattle, Washington. In 1990 Starbucks expand its headquarters in Seattle and also build a new roasting plant. In 1990s Starbucks opens 60 retails shops in United Kingdom. At the end of 2000s Starbucks total branches was 3500.
Coffee is one of the rapidly growing industry in this world due to its business strategy.
According to national coffee association, USA 49% of American age 18 and more drink coffee beverage every day. Coffee industry was in peak of its success at the end of 1990s.
Target market means to select one or more market segment and product position. Starbucks also focus on consumer habits and share its speciality of coffee with the buyers. In the end of
20th century there are many changes in...

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