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Financial Analysis Proctor and Gamble

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FINANCIAL ANALYSIS: TEMPLATE

NAME:

EXECUTIVE SUMMARY:

Proctor and Gamble® was founded in 1837 by William Proctor and James Gamble in Cincinnati, Ohio. Today the company is the world’s largest producer of consumer goods with over 300 brands in over 180 countries. The company has a significant advantage over its competitors because of market position and brands that everyone knows such as Tide®, Pampers®, Gillette®, Olay® and many more.

The company’s purpose is to “provide branded products and services of superior quality and value that improve the lives of the world’s consumers now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creations, allowing our people, our shareholders and the communities in which we live and work to prosper.”

During the second half of the 20th century the company increased profits by acquiring companies that diversified its product line. Among the acquired companies were Folgers®, Old Spice®, Iams® pet foods, cosmetic giant Max Factor® and several others. In 2005, Proctor and Gamble,s® acquisition of Gillette® made it the largest consumer goods company knocking top dog Unilever® to second place.

Innovation is the life blood of Proctor and Gamble®. On April 7, 2014, the company declared 7% increase in dividends. Since its incorporation in 1890, the company has been paying dividends. This 7% increase marks the 58th consecutive year that the company has increased its dividend.

Proctor and Gamble® is leading the way in consumer goods. The company’s core principles have paved the road to the huge success of this company. Brand names that the masses know and love keep consumers coming back time and again. It’s presence in print and media keep the brands upfront and in the consumers face. Look around your own home. Chances are there are several Proctor and Gamble®

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