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Financial Analysis - Yum! Brands and Darden Restaurant

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Yum! Brands

Yum! Brands started out as Tricon Global Restaurants in 1997 as the result of a separation from PepsiCo, and became owners of the KFC, Pizza Hut and Taco Bell brand names worldwide. Yum! Brands is now a Fortune 500 company based out of Louisville, Kentucky and the world’s largest restaurant company in the world in terms of system restaurants. With over 37,000 restaurants in over 110 countries, Yum! Brands dominates four sectors of the quick-service food industry: Mexican with the Taco Bell name, chicken with the world famous Kentucky Fried Chicken brand, pizza with the Pizza Hut chain, and seafood with their Long John Silver’s restaurants. Yum! Brands also owns A&W Restaurants, the longest running franchise chain in the United States, and the world's largest delivery wing chain, WingStreet Restaurants. In their traditional form, units feature dine-in, takeout and, and drive-thru or delivery of fast service food items. Non-traditional units include “express” units and kiosks with limited selections on the menu. These venues are located in non-traditional locations for convenience and practicality, such shopping malls, airport terminals, gasoline service stations, sport centers and stadiums, recreational and amusement parks, convenience stores and colleges and universities (Yum! Brand “Our Brands”).

Geographic Sectors

Yum! Brands operations include three major segments: a) The United States b) China, Thailand and Taiwan and c) International. Although domestic growth has slowed down due to the saturation of the market, the company has aggressively focused on expansion outside of the U.S. In 2009 alone, the company launched more than four new restaurants every single day of the year, earning a title as a leader in international retail development (Yum! Brand “Our Brands”).
Yum’s China division is based out of Shanghai and it’s the company’s

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