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INTRODUCTION
David Jones was founded in 1838 by David Jones, a Welsh immigrant, and is claimed to be the oldest continuously operating department store in the world still trading under its original name. David Jones Limited is an ASX 100 Australian retailer with FY10 earnings of AUD 204.8 million from its core department store business and a further AUD 44.4 million from its complementary financial services business. The Company employs between 8,500-10,500 people and operates 36 department stores in key metropolitan and suburban centres in and around Sydney, Melbourne, Brisbane, Adelaide, Perth and Canberra. David Jones is uniquely positioned in Australia’s retail sector, with a loyal customer base and a broad range of national and international brands across categories, including: women’s wear, menswear and childrenswear; shoes and accessories; fragrances and beauty; home wares, bedding and furniture, appliances, home entertainment and home office; and a high-end food and liquor offer in selected stores. In addition, David Jones’ financial services business continues to grow shareholder value through its strategic alliance with American Express. As a good corporate citizen, David Jones is committed to managing its operations in an environmentally sustainable manner, through investment in efficiency measures that reduce the impact that the business has on the environment, and by developing robust management systems to ensure transparency and confidence in environmental reporting. This commitment is in recognition of David Jones’ responsibilities to its shareholders, employees and customers, and aligns with expectations held by government and the broader community. Presently they are dealing with the many high-profile Australian and international brands. In this period, the share price reached highs of over A$4.50. During the fiscal year ended July 25,( fiscal

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