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Financial Concepts

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Submitted By niknak86
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Financial Principles and Concepts

Nicole Ruthig

FIN/571

December 10, 2012

Gurpreet Atwal

Financial Principles and Concepts Financial concepts can be used when a company is considering various options. Which options cost more and which options will result in higher gains are two of the financial factors that affect decisions. In the University of Phoenix (n.d.) scenario, Guillermo’s Furniture Store has several options to consider which can help bring the revenues back to the company. This paper explains and relates three basic principles and concepts to the scenario.
Financial Principles When it comes to corporate finance, there are many principles that are important. These include the principles of self-interested behavior and risk-return trade off. How they relate to the scenario involving Guillermo’s Furniture Store vary based on the principles and concepts themselves but they relate in one way or another. Guillermo, the owner of the furniture store is faced with many options once his sleepy little town expands (University of Phoenix, n.d.). The main financial principle that is described in the furniture store scenario is the behavioral principle. In this principle, people look to others for guidance based on what similar companies have done recently (Emery, Finnerty, & Stowe, 2007). Guillermo knew of his options to either be bought out or acquire another company based on what other companies in the area had done, he was following the behavioral theory. Another financial principle is the principle of self-interested behavior, which states that people generally act on their own personal financial well being (Emery, Finnerty, & Stowe, 2007). In the scenario, Guillermo acts in his own self-interest by eliminating his options to have his company be bought out or acquiring another company. The principle of risk-return

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