1. The CEO at Whole Foods suggested that all business have their time of growth and recognition, but someday they must eventually lose competitiveness and be out-placed by its competition. In the case of Whole Foods, do you feel that statement is true or they can always remain competitive through innovation and good management? What steps do you feel that management at Whole Foods could do to remain strong in the marketplace?

I do not think so that statement is true which is they can always remain competitive through innovation and good management, because there will be more organic food stores in the future. Therefore, they have to change their business strategy to attract more customers to buy products. The management at Whole Foods could reduce price to retain the consumers but they can hurt profits and see stock prices go down. On the other hand, management could also partner with new organic producers before other companies are able to, and they would still be able to charge higher prices for their higher quality foods. Above all, the most important thing is that the Whole Foods must keep selling organic foods during the whole time because this is the purpose for it.

2. One statement by an analysts suggested that corporate culture is great as long as management keeps its promises for return on investment when it first went public. Is there any place for the triple bottom-line is assessing a company's true return on investment, as in the case of Whole Foods

The profit of the Whole Foods can use to return on investment that means the performance can reinvest to the company to develop or purchase more organic foods. Whole Foods provide the organic food to customers that are higher quality and price product than others. Some people think that the organic foods will bring a lot of benefits for their health. Thus, people prefer to buy organic food instead