Free Essay

Finding Your Social Media Voice

In: Business and Management

Submitted By georgina800
Words 875
Pages 4
31 March 15 Posted In Social Media 0 Comments Authored By Georgina Makings
When it comes to social media there are so many ideas and techniques out there to help your brand perform better. From post formatting, to frequency and timing, there seems to be a lot of technicalities to social media marketing today.
Amongst all of these techniques it is important not to forget the main purpose of social media; to connect and engage with your customers. This is what makes your social media voice so important. In this post we will explore how to establish an effective voice for your brand, and how you can use this to improve your social media strategy and increase engagement.
Think of your brand as if it were a person:
Don’t you hate it when you phone a call centre and you’re greeted by a lengthy automated voice message? Or those irritating automated marketing calls? People like talking to other people, not computers or robots, and this rule also applies when it comes to social media. Giving your brand an identity will make your audience feel more comfortable, meaning they are more likely to interact.
In order to humanize your brand you can begin by asking yourself some questions about the kind of person it would be. The more detailed your brand persona is the better, but below are some questions to get you started:
What kind of personality would they have? (Try choosing your 3 most important personality traits)
What tone of voice would they use? (E.g. Friendly, authoritative, funny, casual, serious etc.)
What kind of relationship would they have with your audience? (E.g. Friend, coach, an inspiration/someone to aspire to, colleague etc.)
Who would be your brand’s celebrity mascot/s? (This is a good way of further visualizing the persona of your brand and how you would like to be perceived)
Once you have developed a clear persona for your brand you should visualize this character in all of your social media posts. If it doesn’t fit the character, then don’t make the post!
Give people a reason to follow your brand:
People are constantly being marketed to, but they certainly don’t use social media just to look at ads. Competition is fierce, so you need to give consumers a reason to follow or like your page. Many businesses make the mistake of being overly promotional on social media, with profiles that look something like this:

Looking from an audience member’s perspective, would you really be interested in following a brand that constantly made posts like this? Probably not, right? Of course it is fine to post some promotional content; just make sure it is relevant, not too sales-heavy, and most importantly is of interest to your audience. One brand that does this particularly well is Innocent. Their light-hearted and humorous tone is projected in all of their posts, even promotional:

In an interview with Social Bro, Joe McEwan, Head of Digital at Innocent was asked about how they promote their brand on social media:
We can use reactive content to drive awareness of our products. The challenge is always to find interesting, creative ways to talk about our products. The more interesting our product posts are, the more people will engage with them and the further they will travel.
Your audience want to feel like they matter, so be polite and make sure you respond to any interactions.Competitions are another great way of giving value to your audience whilst boosting engagement, and expanding your social media presence.
Put yourself in your audience’s shoes:
You should already be aware of your business’s target audience and their interests, so the next step is to cater your social media content towards these interests. Make the most of analytics tools to see which posts your audience respond best to and tailor your future posts around this data.
Remember that social media is all about conversation, so give your audience something to talk about. Ask questions and encourage interactions – just one person talking positively about your brand can reach a multitude of potential new customers.
When posting content on social media your brand identity and consumer profiles should always be at the forefront of your mind. We’ve put together this flow chart as a guide for your posts:

Concluding thoughts:
Your social media voice may seem trivial at first, but getting it right truly can make such a difference for your brand. Having a consistent and authentic voice allows your audience to really connect with your brand; they should almost feel like they know your brand as a person and will therefore be able to interact with you in that way. Engagement is key when it comes to social media success, so having an audience base that is willing to interact with your brand is invaluable.
Remember that building a recognisable social media presence will take time; so be patient, keep things consistent, let your personality shine through, and you’ll soon start seeing the rewards.
If you would like any further advice around finding your social media voice, or anything else related to social media management then please get in touch and we’d be happy to help.

Similar Documents

Premium Essay

Social Influencing Online Retailing

...Social Influence and Online Retailing Andrea Harrison with Neal Gorevic and Robert McCutcheon, July 2009 The rise of the social web has created a new way of looking at online retailing, specifically how social influence can be harnessed to move consumers from consideration to sale. We‟ve noticed a few examples that lead us to believe that incorporating social into a shopping experience may just be what retailers need to counter-effect the decrease in discretionary spending brought on by the bad news economy. 1) Using core influencer content to editorialize your product offering Target recently announced the launch of Red Hot Shop, a new eCommerce venture combining traditional online retailing with the editorial styling of Daily Candy (a daily email and website dedicated to trends and deals for the savvy shopper). This bundling of retail and editorial is not new to publishing, magazines have long used editorial to sell the products contained in its ad pages. What is new, however, is a mainstream volume retailer like Target taking on an editorial voice to connect with their consumer. The Daily Candy voice is a highly influential one, and often takes the persona of your most in-theknow, trend-watching, fashionable and sample-sale savvy friend....

Words: 1182 - Pages: 5

Free Essay

Eng Port

...April 21, 2015 Professor Mya Poe Advanced Writing Professor Northeastern University Boston, MA 02115 Dear Professor Poe, This semester has been a great learning opportunity for me and my writing skills. Before this class I was already comfortable with some of the learning goals presented on the syllabus, however, a few of them were strengthened with the projects we worked on. For example, before this class I would never peer review or revise my own papers. With the amount of revisions that were undertaken in all four projects, I feel that I have become more comfortable in the act of revision. Also, I was never good at incorporating forms of evidence to support my claims, ideas and arguments. This class was very helpful in showing how to take research and incorporate it into a project. Overall, this class has allowed me to strengthen my skills as a reviser, helped me “formulate and articulate a stance through my writing”, and helped me to use more forms of evidence to support my claims, ideas and arguments. Project 1 was the simplest of the four projects. I decided to analyze a research article on Marketing and how companies have started to move their businesses into developing nations. At first I didn’t think I would be able to write a rhetorical analysis on this article because of its length but after multiple revisions and help from peers I wrote my final draft. This was the one project where the revisions really helped me grow as a writer. Without these......

Words: 7476 - Pages: 30

Premium Essay

Social Media

...Social Media Marketing in Education Co-sponsored by Introduction This white paper and survey on Social Media Marketing in Education is cosponsored by the Education Division of the Software & Information Industry Association (SIIA),, and MCH Strategic Data. The paper provides an overview of some of the recent research that has been conducted on how companies that sell to the education market are using social media. The way your organization uses social media will be directly influenced by how your customers and your target audience are using social media. The survey was conducted in February of 2011. It was conducted via an online survey to SIIA Education Division members, industry contacts, MCH education industry clients, C. Blohm & Associates clients, and the DOLS industry contact list. We received 182 completed surveys. This survey will help you benchmark where you are in developing your social media marketing strategy vs. other companies and organizations in the education industry. Social Media is Here to Stay The social media stakes are rising. Since the creation of the first social networking websites — MySpace, Facebook, and LinkedIn — in the early 2000s, more and more people are using this form of online communication to extend their network of friends and colleagues, to create groups for collaboration, to organize events and movements, and to stay informed about any and every topic....

Words: 5053 - Pages: 21

Premium Essay

Case Study

...Week 2: Case Study: Social Media Policies, Concerted Activity and HR Management 1. The NLRB has made finding regarding the use of employee posts on Social Media sites to discipline or terminate those employees. Typically these cases occur when an employee posts “negative” information about their current employer or boss. Sometimes these are “public” and other times the employer uses “spies” or “fake friending” to see the Facebook page of the employee. Find at least one case or article online regarding this topic, and briefly explain the facts of the case, and the determination of the NLRB as to whether the employee was properly or improperly disciplined or terminated as a result of their use of Social Media to complain about, criticize, or publicly bash their company or boss. Provide the citation to the article you discover. Design Technology Group, LLC et al., Case 20-CA-35511 (April 30, 2012) The decision was against the non-retailer company known as Bettie Page as instructive. The administrative Law Judge had found that Bettie Page engaged in unfair labor practices when it had terminated three employees who engaged in protected concerted activity through discussions they had on Facebook. The decision against Bettie Page ordered the company to reinstate the three employees to their former jobs and Bettie Page was also ordered to pay back wages. These three employees felt that the store manager wasn’t managing the store or its personnel well....

Words: 1544 - Pages: 7

Free Essay

Social Media and Business

...There has been a recent boom in social networking; this has led to an increase in the amount of social networks available today. Social networking can be described as “the use of Web sites or other online technologies to communicate with people and share information, resources, etc.” ( This has led to increased efficiency in the exchange of information. I.e. Information is exchanged more rapidly. Organisations are realising the benefits of utilizing social networking. “Social media helps enhance all the basic pillars of good business, such as engaging with the public, converting on-the-fence onlookers into revenue-generating clients, and addressing customer service issues.” (Stewart, 2013). Social Media sites are a great way of exposing your business and products or services and promotions. This is knows as social ‘network advertising’, “a term that is used to describe a form of Online advertising that focuses on social networking sites.” (Social Network Advertising, 2013). Most of the more popular social networking sites are free, so businesses can advertise for little or no cost. Because of the vast amount of people who are active on these social websites the business is able to reach a wide audience and attract new clientele which would lead to sales increases without having to pay for advertisement....

Words: 570 - Pages: 3

Premium Essay

Walmart's Voice of the Customer

...Executive Summary Team Lions University of Charleston SLBM 640 Week # 3 February 7th, 2015 Week Three Executive Summary Assignment As a team identify an organization for which you will develop a voice of the customer project.  Plan with your team your individual ideas for application of the readings for a voice of the customer project for an organization of your choosing.  What would the team recommend to improve the customers’ engagement?  An executive summary of lessons learned from your team projects to date should be entered in the Team Executive Summary assignment. Summary Team Lions continued to develop a plan for Walmart’s transition from that of a traditional product centric organization, to building a more personal based relationship in becoming more customer centiric. The team implemented additional ideas in putting forth the voice of the customer project in considering conducting tests of utilizing direct mail opt-in strategies. Many organizations have dismissed direct mail altogether as too expensive, too slow, too outdated or all of the above. Such opt-in information can be used effectively in expanding our VOC Channel mix if it is utilized correctly. (Roman, 2011)....

Words: 820 - Pages: 4

Free Essay


...Effects of medication on the singing voice Medication effecting the singing voice is a very common thing. Taking medication can be very dangerous to the singing voice if you are not careful. There are ways to exercise the voice to prevent damage or help fix some of the effects the medicine has on the singing voice . When you are taking a medication that might harm or hurt the singing voice you might need to develop new routines. If you don’t do anything to help the singing voice while on medication like trying new routines, finding new techniques, or using exercises to keep you singing voice in the best shape possible that could really take a toll and ruin your singing voice forever. One way medicine can ruin the singing voice is by drying out the mouth. If you are constantly needing water or to keep the mouth moist then that can ruin a performance or prevent a singer from singing. Dryness causes itching in the throat and that can be very irritating to deal with. Techniques to prevent medicine from drying out the singing voice are eating a peppermint before singing or chewing a piece of gum before singing. New routines a singer could try is but drinking water constantly not just once in a while. For this to work it needs to become a new routine. Or maybe try the technique of dinking a little bit of honey-lemon water before singing. If a singer is addicted to drugs non-prescribed to them it could take a toll on their career....

Words: 497 - Pages: 2

Premium Essay

Social Marketing

...In an effort to help clients better understand the value of these emerging channels on their business, Web Analytics Demystified and Altimeter Group interviewed dozens of companies who are active participants in social media. Through our research we found that: • Many companies are stumbling blindly into social media marketing, largely without measurement in place. • A pragmatic approach using metrics derived from sound business objectives minimizes confusion about the value of various social efforts. • Existing social marketing measures and metrics fail to deliver actionable insights and offer little more...

Words: 7707 - Pages: 31

Premium Essay

Gerontology Paper

...Second, the old person is John McCain, so if a older person can’t drive a vehicle how to expect him to drive your country? Which I believe is simply wrong. According to a survey, "Ageism Survey",conducted by Palmore and Maeda in 1985, elderly...

Words: 573 - Pages: 3

Premium Essay

I Don't Speak White

...Pathos Positioned Research Paper: Language Identified with Race and Minority “I Don’t Speak White” Written by Kendra Alexander Your language is your identity; the way you speak depends on your environment and the people surrounding you. Race and ethnicity are not huge factors in the way one expresses themselves. While some associate certain slang verbiage with the African American race, each ethnicity and race have their own “slang” or abbreviations they use. The way we communicate within our social groups connects us to one another. Edward Sapir, in Language: an Introduction to the Study of Speech, stated “Language is the most massive and inclusive art we know, a mountainous and anonymous work of unconscious generations.”  Every culture creates their own language, they find a way to clarify themselves amongst each group, whom is to say one language is better than the other. Negative connotations can be placed on the way one speaks due to their background, or ethnicity. If a minority person speaks “well”, along with these negative race connotations, the person is then seen as acting as though they are the “superior” race. Language can connect us, but it can also segregate our defined cultures. Language and behavior tend to be associated with race, class, and popularity....

Words: 2550 - Pages: 11

Free Essay

Nike China

...Nike China’s “Find Your Greatness” Campaign CLIENT NIKE PRODUCT NIKE ENTRANT WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA TYPE OF ENTRY MEDIA: Use of Media CATEGORY Best Use of Social Media Marketing TITLE FIND YOUR GREATNESS PRODUCT/SERVICE NIKE ENTRANT COMPANY : WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA ADVERTISING AGENCY : WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA MEDIA AGENCY : MINDSHARE CHINA Shanghai, CHINA BRAND OWNER: Nike AGENCY: Wieden+Kennedy, Mindshare, AKQA, Razorfish BRAND: Nike COUNTRY: China MEDIA BUDGET: 10 - 20 million AMBUSH MARKETING: A marketing technique in which advertisers work to connect their product with a particular event in the minds of potential customers, without having to pay sponsorship expenses for the event. An example of ambush marketing might involve selling music merchandise just outside the grounds of a concert without the consent or awareness of the concert promoters, relying on association with the concert to drive sales. PARASITIC ADVERTISING: A type of marketing that promotes one product at the cost of lost sales for another product. Parasitic advertising often occurs when two products are close substitutes for one another. Firms generally attempt to avoid parasitic advertising within their own product offerings because it is not the most effective way of maximizing the return on ad spending. THE BIG IDEA: Honour the pursuit of greatness, not just gold....

Words: 2462 - Pages: 10

Premium Essay

Busv 508

...Social media marketing offers plenty of benefits on its own, but business owners find...

Words: 2621 - Pages: 11

Premium Essay

Re: Why Study Business Ethics

...The use of social media in marketing has great benefits attached. The increase of the new demographic groups being explored along with the increase in sales and improving the brand image can be well achieved with its use. Social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible...

Words: 1277 - Pages: 6

Premium Essay

Social Media Markeing in Small Business

...Mihaela Vorvoreanu Approved by Major Professor(s): ____________________________________ ____________________________________ Approved by: Marvin Sarapin Head of the Graduate Program 04/25/2012 Date Graduate School Form 20 (Revised 9/10) PURDUE UNIVERSITY GRADUATE SCHOOL Research Integrity and Copyright Disclaimer Title of Thesis/Dissertation: Social Media Marketing in a Small Business: A Case Study For the degree of Master of Science Choose your degree I certify that in the preparation of this...

Words: 14091 - Pages: 57

Free Essay

An Analysis of the Factors Thatcontribute Towards Effective Communication in Broadcast.

...AN ANALYSIS OF THE FACTORS THAT CONTRIBUTE TOWARDS EFFECTIVE COMMUNICATION IN BROADCAST: A CASE STUDY OF UGANDA BROADCASTING CORPORATION (UBC TELEVISION) BY NNABBAMBA NOAH JMD/A/031/SEP/2013 A RESEARCH REPORT SUBMITTED TO THE DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A DIPLOMA IN JOURNALISM AND MASS COMMUNICATION OF YMCA COMPREHENSIVE INSTITUTE KAMPALA APRIL 2015 DECLARATION I NNABBAMBA NOAH declare that this research report entitled “An Analysis of the Factors that Contribute towards Effective Communication in Broadcast” is my original work and to the best of my knowledge and understanding, it has never been submitted to any University or any other Institution of Higher Learning for the award of a Degree of a Diploma. All sources i have consulted are duly acknowledged. Signature;……………………………………….. Date;…………………………….. (Nnabbamba Noah) Page i of 53 APPROVAL This is to certify that this research report entitled, “An Analysis of the Factors that Contribute towards Effective Communication in Broadcast” has been done under my supervision and is now ready for submission. Signature;………………………………………Date;……………………............ Ms. (Mary Clare Nyirenda Katusabe) Page ii of 53 DEDICATION This research report is dedicated to my father Mr. John Baptist Nnabbamba, my mother Mrs. Kuteesa Joyce Faith Nnabbamba but not forgetting my dear sisters and brothers for their moral and financial support. It is also extended to my......

Words: 12336 - Pages: 50