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Fitbit Research

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Are you wearing a Fitbit? If so, you are helping the trend thrive even more than what it already has. At this point in the diffusion of innovation chart the Fitbit is starting to reach the end of early majority and the beginning of late majority. Not sure what a Fitbit is, well it is a watch/fitness tracker. It counts your steps, tracks your heart rate, miles you have walked, calories burned, and many more features. At the end of each day you sync all of the data onto the app or computer.This allows you to see and reflect off the data that has been made based on your everyday lifestyle. The Fitbit has been a trending product since January of 2012(google trends). Within that time period it has times where the trend increases and times where …show more content…
In these instances the need to be the top seller becomes difficult, but not impossible. One article was written by a writer for Business Finance News who did not provide their name or information about who they were, but gave factual information. They stated that one of their competitors is Apple, but it is not the only one. “Apple, however, is not the only competitor in the market. Earlier this month, Microsoft Corporation launched its ‘hybrid smartwatch’, the Band 2, to serve as a direct competitor to Fitbit’s product” (Writer). In the example of the competitiveness between Blue’s Clues and Sesame Street to describe the Stickiness factor, Blue’s Clues producers had to study the weaknesses of Sesame Street in order to attract more watchers. The same thing happened to Fitbit they had to find a way in order to keep the number of customers they have up. “In summation, despite the continuously growing number of competitors in the industry, Fitbit has managed to hold onto its mantle. One of the possible reasons could be the diversity in its product offering” (Writer). Developing all of the different reasons of how they could possibly sink under their competitors helped them succeed even more. Understanding where they are falling behind helps them stay ahead of the game when it comes to having the most

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