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Fitbit Surge

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Health and fitness virtually everyone is interested in some fitness and/or diet plan and is attempting to practice the healthiest existence conceivable; with this amplified consciousness arrives a proportionate intensification in requirement for health and fitness products and apps.
1. Describe the product and its associated industry.
Fitbit Surge, according to Fitbit, 2015, is the ultimate super watch; constructed with eight-sensor technology and best-in-class battery life, Surge transitions flawlessly from work to workouts; tracking real-time stats like steps, distance, heart rate, active minutes, calories burned and more, to keep you in the know, on the go. (Fitbit, 2015)
With multi-sport functionality, Surge allows you track every characteristic …show more content…
We furthermore see expansions in quintessential technologies for instance Augmented Reality, Body Area Networks, Ambient Awareness, and Peer-to-Peer Communications as drivers for advancement in consumer awareness of significance and readiness to employ in original methods of communications, content, applications, and commerce. (Market Research Report, 2014)
This exploration calculates the wearable technology marketplace with prominence on drivers and adoption within various industry verticals including consumer electronics, gaming and entertainment, clothing, sports and fitness, healthcare, industrial and enterprise, and the military. The report evaluates market players, market potential and presents forecasts through 2018 for wearable technology adoption and revenue. (Market Research Report, 2014)
Target …show more content…
Apple furthermore continues to revolutionize its fundamental Mac desktop and laptop computers, all of which feature its OS X operating system, including the iMac all-in-one desktop for the consumer and education markets, the MacBook Air ultra-portable laptop, and the high-end Mac Pro and MacBook Pro for consumers and professionals. The corporation's admired iPad tablet computer has developed another game-changer in the consumer market; it produces approximately two-thirds of sales outside the United States. (Hoover, 2015)
According to Tech Cular, 2015, the Apple iWatch conception was designed by an Italian design house ADR Studi; when the communication regarding this theory was announced, it generated a considerable volume of attentiveness, not merely the theory, but the actual Apple iWatch itself. (Tech Cular,

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