In the table above are financial ratios from four of the leading brands in the industry of wearable tracking devices. Each ratio explains a company’s operating and financial performance. The debt-to-equity ratio determines the financial leverage a company has based off of dividing its total liabilities over the total stockholder’s equity. When a firm’s debt-to-equity ratio is high, that means that the firm has been aggressive in financing its growth with its debt. As we can see from the table above, Fitbit has the highest debt-to-equity ratio. This may be because of the company being young in the market and not a big name brand like Nike (ratio of 9.92), that of which has solidified their brand footprint over the years in the market. Fitbit’s