...Introduction The name of my retail establishment is a fitness center called Basic Fitness. Basic Fitness plans to cater to 50-150 members. The purpose and mission of basic fitness is to provide fitness and exercise equipment to adults in the community to help them stay physically fit and healthy thereby enhancing a healthy lifestyle. Our gym will be smaller and less rowdy than some of the other gyms in the area. By so doing our target market which will be older working and retired adults can work out and exercise in a peaceful environment that is not as noisy and overcrowded as the average gym. Basic Fitness’s sustainable competitive advantage is that we are a smaller gym that will focus more on our customers and try to make them feel special and get to know them on a personal level thereby providing outstanding customer service. Furthermore, since we will be a smaller gym we will have adequate but not too much equipment so as to prevent overcrowding. Product At Basic Fitness, we intend to provide standard equipment for customers to use at our gyms. Our equipment includes treadmills, exercise bikes, benches, free weights and stretching mats. We try to provide equipment that is easy to use and not too sophisticated for the average adult and senior citizen to use. Placement For our location we would plan to use the old Aldi building on South Avenue in Worthington. We think this is a good location because there is a lot of traffic passing by while on their way to some...
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...SAMPLE BUSINESS PLAN FITNESS PLUS, INC Disclaimer: This is a sample business plan, so the company and business information are fictitious. This plan reflects our standard business plan model, and changes in outline and structure can be made as per client specifications. Contents EXECUTIVE SUMMARY.......................................................................................................................4 GENERAL COMPANY DESCRIPTION....................................................................................................6 1.1 COMPANY OVERVIEW:......................................................................................................................6 1.2 MISSION AND VISION:.....................................................................................................................6 1.3 STRENGTHS AND CORE COMPETENCIES:..................................................................................................6 1.4 CHALLENGES:..............................................................................................................................6 INDUSTRY ANALYSIS.........................................................................................................................7 SERVICES OVERVIEW.........................................................................................................................9 3.1 SERVICES:............................................................................................
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...SWOT Analysis: Fitness Centers Industry Courtney Albertson PHL/320 30 March 2015 Matthew Hazlett SWOT Analysis: Fitness Center Industry It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that could ultimately cause them to fail as a whole? What about opportunities that could add to their success? Are there threats that lean on the shoulders of those managing such an industry? With all this curiosity, a SWOT analysis needed to be done. Are you curious about those results? Are you curious about the future of your gym? Industry Background The fitness center industry only came to light in the 1970s and 1980s with simple cardio (running), and aerobics. Though, in the early 2000s an enormous growth occurred in the industry; in the beginning of the decade there were 16,938 combined gyms and clubs, and by January 2008, there were 29,636 combined gyms and clubs (Franchise Help, 2015). This industry comes in many shapes and colors, so to speak; there are large name-brand franchises such as LA Fitness, 24 Hr. Fitness, and the YMCA, there are small local gyms that are ran by neighbors and friends of a small town, and of course the private, elite country clubs...
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...BUS/475 Strategic Plan Part II: SWOTT Analysis Freshly Squeeze Fit Center Lisa Martinez October 30, 2014 Professor Richard Taylor Table of Contents I: Introduction II: SWOTT Table Analysis II: External Forces: What is an external force? a). Environmental b). Economic c). Social d). Technological IV: Internal Forces: What is an internal force? a). Strategy b). Goals c). Leadership V: Economic and Legal/Regulatory Trends VI: Adapting to Change VII: Supply Chain Operation VIII: Issues and/or Opportunities IX: Conclusion Introduction Freshly Squeeze Fit Center is the alternative fitness studio center that enhances the overall quality of life by integrating holistic remedies such as natural freshly squeeze juices, vitamins and nutrients supplements, nutritionist counseling, meal preparation demo, along with 15-30 minute workouts. Also we specialized in therapeutic treatments to contour the entire body. Our specialized trainers will guide committed clients along the way towards the path of success. As we plan the upcoming opening of our new studio, we are committed to the continuance of personal education in order to excel in achieving long life lasting results for our consumers. Therefore the following SWOTT (Strengths, Weaknesses, Opportunities, Threads, and Trends) analysis is attached, this has helped us recognized our strengths and weaknesses in order to comprehend where the possibilities of opportunities may be as well as potential...
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...The Fit Shop The Fit Shop Ltd. is a brand new firm that will open its doors exactly four months from today. Its business objective is to sell all types of training, fitness, conditioning, and exercise equipment to the general public. The Fit Stop plans to specialize in this equipment and to provide customers with personalized advice geared to a customer's specific training or conditioning needs (e.g. training for a particular sport, rehabilitation from injuries, strengthening of specific muscle groups to deal with back pain, general conditioning and fitness), regardless of the age of the customer. In order to provide high quality advice, each store will employ a physiotherapist (to provide advice on problems such as injuries or chronic back pain) and a person with a bachelor's degree in kinesiology (to provide advice on training for various sports or other physical activities). In fact, a staff member will even sit down with customers and develop a personalized training or conditioning program that meets their own specific objectives and needs at no cost to the customer upon purchase of equipment. The remainder of the staff in the store will consist of a manager, with a Bachelor of Commerce degree, and sales staff, who will have at least a high school diploma. Due to the long opening hours, it is expected that between 8 and 12 salespeople will be needed for each store. Because the stores are located in shopping malls, they will operate on a seven-day-a-week basis...
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...Kathmandu, you will certainly meet visitors from all over the worlds. These streets are also known to have the most tours and travel companies. Besides, trekking in Nepal offers you the opportunity of meeting with the locals as they juggle in their daily activities. When to visit Nepal Trekking in Nepal is most appropriate during the dry and warm spells of the year. These seasons occur between the months of March to June and between September and November. The dry and warm season offer conducive temperatures and clear skies. What to expect Once in Nepal, you will find many treks that will offer you opportunities to improve your physical fitness. A few trips along the hills in Nepal will provide you with the opportunity of finding an appropriate trek. If you are physically fit, you will qualify to get accommodation and a guide in Nepal. Your physical fitness is important because at times you will undergo long treks in some of the remotest places of Nepal. It is advisable to have some experience in climbing alpines before you decide to trek the highest summits, which have altitudes of over 5500 meters. Legal requirements Trekking in Nepal requires you to have valid police permits. These permits are provided in accordance with Nepal tourism board. Accommodation Various companies offer accommodation. In case you are unaware of the providers of these services, you should visit Nepal travel agency and they will give you Nepal travel guides to choose the best place to get accommodation....
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...Mark Cardona Spc1024 Biography Speech Outline Greg Plitt: The Fitness Model Genera Purpose: Is to educate those who does not know about the fitness community and how Greg Plitt life changed after he made his decision to move forward with the community of Modeling. Specific Purpose: Greg Plitt legacy it was to impact those who doubt them self and had no self confidence what's so ever, In fact Greg Plitt his legacy was so big that he influence the world by his presence and word of wisdom about life lessons. I. Introduction A. Opening statement: Greg Plitt is known in the Fitness Industry but Greg has other roles that he played such as a motivational Speaker around the world and a Actor. B. Topic Introduction: Greg Plitt it's a Professional Fitness Model, who dedicate himself to fitness and health and to motivate others who have not found their way. C. Topic Relevance or Importance: Greg Plitt Fame came about after he got out of the military he was in the United State Military Academy and became a Ranger for five years. After that he took on Fitness Modeling and for 5 years straight he broke the record by being on a Fitness Magazine Cover every month! But not only he was a Fitness Model he was also a actor, entrepreneur, and Motivational Speaker. Adding to that he became America 1st Male Fitness Model. D. Thesis: We are going to be talking about how did Geg Plitt grew up with and where, how did he became a model and acting career, what was his achievements...
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...champion. This gives the individuals involved with HR the advantage to partner with top manage to decide on what is needed to get different task done. HR professionals can demonstrate how a competitive advantage can be achieved by putting the right people in the right place. Strategic HR planning is essential for keeping the organization on track and making sure current processes meet current needs. Aggregate planning helps the accomplish goals which follows a sequent of processes for competition. Succession planning is what help keep the organization going when key positions become vacant. Strategic planning establish key processes within the organization and steps to taken to ensure that these process sustain to meet objectives. Reyes Fitness Centers, Inc. (RFC) want to bring more strategic value to their organization, employees activities, and employee projects. Analysis RFC is looking to increase their customer experience while retaining their current employees. HR is looking to keep and increase their budget by showing they have an initiative that will bring the organization a profit on their investment. The HR department is working to match their strategic efforts with those of the organization by focusing more on outcomes then activities. Lori used a scorecard to track the activities her...
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...To: Zachary Evans, Vice President of Operations From: Joseph Mirola, Claims Manager Subject: Company Fitness Center Makes Us Money _______ Through research and analysis, it has been discovered that the Rocky Mountain Mutual Company Fitness Center is a financial asset to the company. By reviewing company records you will see that the Fitness Center decreases employee absenteeism, increases employee productivity and reduces medical cost to the company. I believe that with some key leader support and proper attention our Fitness Center could become Rocky Mountain Mutual’s biggest asset. When it comes to absenteeism, our employees of Rocky Mountain Mutual who use the center miss almost half as many days of work as those who don't. They missed an average of six days of work per year as compared to those who do not use it with a staggering twelve days of work per year. As you can see, the statistics show that the Fitness Center is a major contributing factor of the health of our employees. With having said that these numbers in turn have shown to reduce the medical cost to our company. The research that was done shows that the employees fall into three different medical categories. These categories are those ranging from frequent users of the center, going three or more times per week, accounts for 10% of all Rocky Mountain Mutual employees, those considered average users go once or twice per week,accounting for 25% of all employees and the last category of non-users , the...
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...| ProposalCompany fitness program and its benefits | | | Table of Contents Executive Summary 3 Introduction 4 Problem Statement 5 Objective of the Project 5 Project Requirements 6 Project Benefits 6 Past Studies 6 Conclusion and Recommendations 7 Executive Summary Company fitness programs have become the necessary for companies in order to be more productive and profitable. Many companies are now showing their concerns for employee’s health related issues and have developed on-site fitness center. I intend to establish on-site fitness centers for employees to become physically and mentally strong and hence their productivity will increase. Therefore, this proposal will highlight the key benefits of on-site fitness centers and will also identify the requirements, costs, and time for establishing on-site fitness centers. The main objective of on-site fitness centers is to reduce health care expenditures of the employer. Companies spend millions of dollars every year on employee’s health issues. Moreover, employee’s absenteeism and turnover rate have been a serious problem for productivity and profitability of companies. Estimates indicate employee’s health care cost and absenteeism rate will decline with the addition of on-site physical fitness facilities. Hence the end-result for the company would be higher productivity and profitability. Many studies have been conducted to determine the benefits of company fitness programs. According to research...
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...when I work out.” Well say no more because our wonderful campus has a Wellness Center, which is a fitness-training center for students and local community members. II. Just like every gym there is a membership fee, but there is a convenient membership fee of only $35 dollars for a regular semester and $20 dollars for a short semester for the WC. II. Preview main points: Today, we are going to tell you a little bit about the Wellness Center, the equipment, its Facilities and the fitness testing they have to offer along with some FAQ’s. Transition: I will first start off by giving you insight about the Wellness Center Body: I. The ESWC is a fitness training center, which unlike a regular gym or health club, guides individuals in various states of physical conditions through comprehensive training program helping them achieve an enhanced level of fitness. II. The ESWC offers aerobic classes, through out the week including yoga, cardio dance, body contouring, and Zumba along with training equipment and a variety of fitness testing. Transition: Now that you know a little bit about the Wellness center, I will now share the equipment the center has to offer. I. The center holds a variety of equipment, which includes treadmills, stationary bikes, elliptical, stairmasters, rowing machines, exercise balls, Bosu balance trainers and much more. II. The machines in the center are designed to improve muscular strength and endurance. Some of the additional...
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...Home > Sports & Fitness > Aerobic exercise: the health benefits Aerobic exercise: the health benefits ‘Aerobic’ exercise refers to exercise that requires the consumption of substantially more oxygen than at rest. It is of a light to moderate intensity, and can be undertaken for a prolonged duration (many minutes to several hours) without excessive fatigue. Examples of aerobic exercise include walking, jogging, swimming or cycling at a steady pace. Another example would be dancing or ‘aerobics’ classes. Regular exercise causes your body to make adjustments that result in improved health and physical functioning. Continuing with regular exercise enables your body to maintain these benefits. Regularly doing the right types of exercise at the correct intensity, and for an appropriate duration, results in the most benefit. The benefits of aerobic exercise can be broadly categorised as either ‘fitness’ (physical capacity) or ‘health’. Fitness and health are linked, and most forms of aerobic exercise will help you achieve both. Fitness — including increased cardiorespiratory fitness and endurance (stamina) Regular aerobic exercise improves your cardiovascular fitness by increasing your capacity to use oxygen. It does this by increasing your heart’s capacity to send blood (and hence oxygen) to the muscles. This is mainly achieved through an increase in the size of the heart’s pumping chambers (ventricles), which means that your heart doesn’t have to beat as fast to deliver...
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...Benefits of Physical Fitness Physical Fitness has many positive benefits for a person’s body. Exercise provides health benefits, increases strength and energy, enhances a person’s appearance, which helps with self-esteem and also relieves stress. A major health benefit from exercising is reducing the risk of heart disease. Exercise will help increase the HDL (good cholesterol) to LDL (bad cholesterol) ratio. Estimates are that 96.8 million American adults (51 percent) have blood cholesterol values of 200 mg/dL and higher. About 37.7 million American adults (20 percent) have levels of 240 or above. By having physical activity, the efficiency of the heart and lungs is increased. As a person’s level of fitness increases blood pressure will decrease therefore lowering high blood pressure. Exercise also controls diabetes by increasing insulin efficiency. A person’s body is protected against osteoporosis when exercising because bone mass is increased. Studies done on the bone density of broken limbs have shown that in just 2 months, a bone can lose 5 percent of its mass. Astronauts have also shown similar loses when subjected to weightlessness. By exercising frequently, a person’s joints, tendons, and ligaments are more flexible promoting easy unrestricted movement. This will increase a person’s sense of balance and agility. Exercise also helps expedite the movement of the nutrients to the cells and the toxins from the cells improving digestion and elimination. The endurance and energy...
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...Aging maybe a difficult process for some people, but staying active may help this process. Remaining involved in sport and exercise as you age helps stay involved and enjoy life. Exercise helps relieve joint pain and keeps you up and moving. It relieves stress and can make you feel more involved and healthy. As you age it may be difficult to exercise as you used to but something as simple as walking the dog or cleaning the house may get you up and moving around. Although there are struggles to aging in the book “The social Geography of Healthy Aging” proves you can still be active and have fun while doing it. Staying active as you become older helps with the aging process and keeps a social life alive. Chapter four of “The Social Geography...
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...College School of Science and Technology Cardio Kickboxing PHED 1090-08 Term and Year: Fall 2012 Professor: Mona Smith, MEd Office: I 2134 Open Door Times: By mutual agreement of the student and the instructor Professor’s Contacts: msmith11@ggc.edu, or preferably through D2L 678-429-2556 (cell) Prerequisites: None Course Location: F-2104, Aerobics room Meeting Time: Thursday 3:30-4:45 pm Course Description: This course will teach students the proper technique and fundamentals for cardio kickboxing and introduce them to a new form of lifetime aerobic activity, utilizing punches and kicks as well as improving their physical fitness. This course will also address all of the five components of fitness. Required Textbook: No required textbook. Course Format: Each class meeting will follow the format below: ▪ Introduction to basic skills, lecture on various material: 10 minutes ▪ Stretching/Warm-up: 10 minutes ▪ Cardio based activity: 45 minutes ▪ Cool Down/ Stretching: 10 minutes . Grading Scale: A 90 – 100 (Excellent) B 80 – 89 (Good) C 70 – 79 (Fair) D 60 – 69 (Poor) F below 60 (Failure) |Assignment ...
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