...1. Executive Summary NextGen Fitness will serve North Philadelphia area school age children, helping them to become more productive, while lowering their overall health risk with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy school age children are more productive than chronically ill and overweight children. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At NextGen Fitness, we tie learning ability and productivity directly to the health care issue. We believe that traditional approaches to the current fitness and health care crisis are misdirected or nonexistent in most urban neighborhoods. These traditional efforts are what we call reactive--that is, they minimally address fitness levels then when illness or injury occurs, public assistance and basic health aide is provided as both solution and treatment. Our approach, which emphasizes prevention and good health promotion, is much more proactive. By helping school age youth change their behavior patterns and choose more healthy and active lifestyles, NextGen will lower parent’s health care expenditures and subsidies provided by healthcare organizations, while raising academic productivity. Health care expenditures will decrease due to reduced medical insurance premiums, reduced risk of obesity, reduced physical injuries and removal from prescription drugs that currently address these issues. 2. Situational Analysis ...
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...Explore the health and fitness requirements of different public services Metropolitan Police Requirements To become a constable in the metropolitan police you must meet a certain criteria to be considered. These requirements are: -Eyesight requirements, eyesight is very important for a police officer to have. If you have poor eyesight in the metropolitan police you will struggle and it will put you in more danger when patrolling. If you are not able to spot things from a long or short distance then it may lead to you being useless in those situations. -Hearing requirements, hearing is necessary because if you are partially deaf then you will not be able to interact with the public properly. It can also cause you to be slower at learning things if you cannot hear what the officer teaching you is saying. -Diet & Bmi requirements, diet and BMI is of the upmost importance since Bmi dictates how healthy you are by multiplying you weight by your height and dividing that answer to get your Bmi. You would then check on -Fitness requirements -Health conditions & medication usage The metropolitan police take pride in its officers and staff, and have to make sure that the people they employ are capable as they fill jobs that can be tough and demanding and as a result all new recruits need to be fit and healthy. The Metropolitan Police Service (MPS) checks this by way of a medical assessment and Job Related Fitness Test (JRFT) as part of the recruitment process for new...
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...* Skip to Navigation * Skip to Content TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory * Join * Search * Browse * Saved Papers ------------------------------------------------- Top of Form Search Bottom of Form * Home page » * Business and Management Private Fitness Llc In: Business and Management Private Fitness Llc PRIVATE FITNESS, LLC Background/Issues and Concern: • Acts of Kate with regards to the theft • Rosemary and Kate are long-time friend • Rosemary wanted to increase her standard of hiring by capitalizing on her reputation and knowledge in the growing fitness field and to have more time to spend with her two young children • Rosemary wants to protect her assets Problem Statement: How should Rosemary address her prolem with regards to the situation with Kate as well as in protecting her assets? Point of View: Rosemary Worth, the owner of the Private Fitness, LLC Objectives: 1. to strengthen the controls of the business 2. to eliminate theft and any other kind of fraud which can harm the entity 3. to operate and earn revenues effectively and efficiently Areas of Consideration: 1. The market of their business 2. The acts of Kate 3. The goal of Rosemary 4. Protection of assets 5. Rosemary’s situation Alternative Courses of Action: 1. Fire Kate and hire one of the remaining instructors as a manager Advantages: • Possible thief will...
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...PUBLIC SERVICES LEVEL 3 – 2016 UNIT 5 Part 1 – PHYSICAL PREPARATION NAME: Rohan Monsy (11024319) Unit 5 - Assessment and grading criteria | To achieve a pass grade the evidence must show that the learner is able to: | To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: | To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: | P1 describe a fitness assessment for each of the major components of fitness | M1 explain the results of the fitness assessment and measure against relevant public service entrance test | D1 evaluate results of the fitness assessment, analyse strengths and recommend improvements | P2 describe the structure and function of the muscular-skeletal,cardiovascular and respiratory systems | | | P3 undertake a fitness activity,record and identify the short-term effects of exerciseon the major human bodysystems | M2explain the short and long term effects of exerciseon the major human bodysystems | | P4 describe the lifestyle factors that can affect health | M3explain the effects ofidentified lifestyle factors onhealth and fitness, whenapplying for public service and long-term employment | D2Evaluate the effects ofidentified lifestyle factors onhealth and fitness, whenapplying for public service and long-term employment | P5 Provide lifestyle improvement strategies that can have a positive effect on health | M4Explain lifestyle...
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...power of customers 3.2.2. Pressure from substitute services 3.2.3. Bargaining power of supplies 3.2.4. Threat of new entrants 3.2.5. Competition and rivalry among firms 3.3. SWOT Analysis 3.3.1. Strengths 3.3.2. Weaknesses 3.3.3. Opportunities 3.3.4. Threats 4. CURRENT MARKETING STRATEGIES 11 4.1. Current Marketing Strategies of Planet Fitness Health Clubs 4.1.1. Relationship Marketing 4.1.2. Good advertising promotion tool 4.1.3. Direct marketing 4.1.4. Couponing 4.2. Differential Advantages 4.2.1. Stable Direct Foreign Investments (FDI) 4.2.2. A good brand name 5. RECOMMENDED STRATEGY REFORMULATION 13 5.1. Recommended Objectives and Goals (SMART) 5.1.1. Price regulation 5.1.2. Provision of ample quality services 5.1.3. Separation of Virgin Active from its competitors 5.1.4. Incorporation of voice-over customer (VOC) techniques 5.2. Recommended Marketing Strategies 5.2.1. Corporate branding 5.2.2. Incorporation of integrated marketing communications 5.2.3. Segmentation, Targeting and Positioning (STP) 5.2.4. ANSOFF’S Matrix, BCG Matrix 5.2.5. Market penetration 5.2.6. Product development 5.2.7. Market development 5.2.8. Diversification 6. MARKETING PROGRAMME AND PLANS 16 6.1. Service Strategy 6.2. Promotion Strategies 6.3....
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...PUBLIC SERVICES LEVEL 3 – 2016 UNIT 5 Part 1 – PHYSICAL PREPARATION NAME: Unit 5 - Assessment and grading criteria | To achieve a pass grade the evidence must show that the learner is able to: | To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: | To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: | P1 describe a fitness assessment for each of the major components of fitness | M1 explain the results of the fitness assessment and measure against relevant public service entrance test | D1 evaluate results of the fitness assessment, analyse strengths and recommend improvements | P2 describe the structure and function of the muscular-skeletal,cardiovascular and respiratory systems | | | P3 undertake a fitness activity,record and identify the short-term effects of exerciseon the major human bodysystems | M2explain the short and long term effects of exerciseon the major human bodysystems | | P4 describe the lifestyle factors that can affect health | M3explain the effects ofidentified lifestyle factors onhealth and fitness, whenapplying for public service and long-term employment | D2Evaluate the effects ofidentified lifestyle factors onhealth and fitness, whenapplying for public service and long-term employment | P5 Provide lifestyle improvement strategies that can have a positive effect on health | M4Explain lifestyle improvement...
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...researching, I have found that there are many resources that promote health and wellness in my community some may even be free of charge. First, Baptist Family fitness (http://www.baptistfitness.com[->0]) offers a variety of services such as: Fitness evaluations, body fat testing, indoor pool, yoga, kids fitness strength machines, free supervised playroom, body master free weights, aerobics studio, sprint circuit workouts, cardiovascular center, message therapy, etc. Baptist staff supports you in achieving a balanced approach to exercise, weight management, as well as stress reeducation. Member’s has access as well to personal trainers, special memberships packages for seniors and students, body recall, cholesterol screenings, etc. I am not for sure on what a membership cost I could not get a hold of anyone. The services are available to the public of any age. Individuals can go either to the website or to the place of services to get the information. Second, Kentucky Healing Arts (http://www.kyhealingarts.com[->1]) they offer the best of both Swedish and general message for those looking for relaxation, and therapeutic massage. As well as, those looking to optimize their health and well being. Some services are chair massage, Swedish message, therapeutic message, women’s wellness, sports massage, etc. with the service of women’s wellness they offer treatments customized to meet the needs of today’s women. For an example help eased the pain of PMS, PMDD, and menopause. They...
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...opening in four months. * The Fit Stop will sell all types of training, fitness conditioning and exercise equipment to the general public * The Fit Stop plans to specialize beyond equipment to provide customers with personalized advice geared to customer’s specific training/conditioning needs * It will be starting out with stores in major cities in Ontario and in four western provinces – with plans of expanding to Quebec and the Atlantic provinces * Stores will be located in shopping malls, operating 7 days a week: 9am – 9pm weekdays, Saturdays: 9am – 6pm, and Sundays noon – 6pm. Employees: Employees will range from highly educated (degrees) to high school educated * total employees per store will be 11 to 15 fulltime employees * each store will employ physiotherapist and a person with a Bachelor’s Degree in Kinesiology. * each store will have a Manager with a Bachelor of Commerce Degree * each store will employ sales staff with a minimum high school diploma (8 to 12 per store) Challenges The Fit Stop knows that even though their competitors will sell their equipment at a lower price, none will have the range of equipment that they do and none will provide the personalized service like “The Fit Stop” will. This creates a challenge for “The Fit Stop” to not only provide a wide range of products, (which is very expensive), but also to provide the best customer service in the industry. To do this, Fit Stop needs to hire the right people, for...
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...HMT 340: Events and Meetings Professor Edwards May 2008 Sacramento Fitness and Wellbeing Expo, July 13-15, 2012 Sacramento is one of the most affordable and pleasant cities I which to live in the West Coast. It receives one of the highest amounts of sunlight in the United States and its home to 1.5 million people (SCC Brochure, 2011). Due to its exceptional climate, association with the outdoors and its close proximity to Lake Tahoe and the Sierras Nevada Mountains, Sacramento attracts many healthy minded people. These are some of the many reasons why Sacramento would be the ideal location for a health and fitness exposition. The Sacramenti Convention Centre is one of the countries best and it is perfect for such an event. The event would provide industry professionals, equipment manufacturers to advertise and demsotrate some of the latest trends and techniques to members of the public of all ages. The convention will provide lifestyle, wellbeing and fitness resources, training, apparell and classes to a range of ages, including young kids, adults and seniors looking to remain as healthy as posisble. 1. Mind Map: 2. Stages: a) Research This would involve gathering information about the fitness and wellbeing market. It would involve market research studies that use qualitative and quantitative methods of gathering information. The demographic details of those who would be interested would need to be obtained. The corporate interest would need...
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...increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic. Fun 4 Life Fitness will seek to have a competitive edge by providing customers with stellar customer service along with offering a variety of programs and equipment that is sure to develop a following for Fun 4 Life Fitness Center, LLC. Key Competitors The key competitors that have fitness centers in the Corpus Christi area are Gold’s Gym, Freedom Fitness of Corpus Christi, Corpus Christi Snap Fitness Center, and Corpus Christi Athletic Club. Gold’s Gym specializes in providing some of the best cardio and strength equipment to help people realize their goals. Some of their strengths include the programs they offer, their personal trainer staff, and most importantly, the Gold’s Gym brand name. They have built up a reputation for being one of the first innovative fitness centers. They have been around for...
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...Marketing Plan MEMBERSHIP DRIVEN A WINNER’S ATTITUDUE! Date: October 17, 2012 1.0 Executive Summary New York Sport Club is own and operated by Town Sports International (TSI) health club company, and is the largest in the Northeastern United States. Since 1974, the company has grown to include over 150 health and fitness facilities in four major metropolitan areas - New York, Boston, Washington, D.C. and Philadelphia with nearly half a million members. There are also three locations in Switzerland, Basel, and Zurich. All sport clubs have a multitude of options for everyone, and a wide range of group exercises and fitness programs. Select facilities also offer racquet sports, pools, basketball courts and other recreational activities. The company’s successful growth over the years is a result of many things, including its innovative fitness programs, well-trained staff, dedication to quality and service and continual facility improvement. But foremost, the New York Sports Club success has been earned by placing members satisfaction above all else. So when you have satisfied members, they get results from their fitness program, which becomes a win-win situation for all participants. 2.0 Situation Analysis Membership Driven, which consists of four project management consultants, were hired by New York Sports Club (NYSC) located in New York City on 23rd Street and Park Avenue in the Gramercy area to increase their club membership. The main goal...
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...the organization’s goals D. Special services to the organization should be recognized E. None of the above 2. Physical educators in general need: In-service training To be trained in athletics To have Ph.D. degrees NSCA Certification Computers 3. The most important consideration in Human Resource management is: Budget Facilities Reporting Planning Hiring 4. General Mills has an excellent fitness program for its employees in: Minneapolis, Minnesota Dallas, Texas New York, New York Los Angeles, California Chicago, Illinois 5. Qualifications for physical educators and sport personnel in the public and private sector should include: A degree in physical education/kinesiology Certification from an allied professional organization An internship to gain supervised work experience All of the above 6. Certification in areas of health and fitness are offered by: ACSM NSCA ISSA All of the above None of the above 7. The physical fitness level of adults in the United States: Is excellent Is poor Needs improving Is the best in the world None of the above 8. Industrial fitness programs are looking for: Biomechanics specialists Athletic trainers Exercise science/physiology experts Coaches Female physical educators 9. A mind-body-spirit approach to health and fitness is a distinctive aspect of programs offered by: Rex Wellness YMCAs Bally Total Fitness IBM All...
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...in 1902, the company’s head office and manufacturing facilities are located in Tasmania. In 2015 Cocoa Sublime recorded sales revenue of AUD 45 million, making it one of the largest family-owned chocolate-makers in Australia. The company’s chocolates are sold mainly through Cocoa Sublime boutique stores that provide old-fashioned, personal service. Its reputation is built on a perception of high quality chocolate, excellent customer service and predominantly Australian sourced ingredients. The Australian chocolate-making industry The Australian chocolate-making industry is the largest category in the Australian confectionery market, comprising over 59.5 per cent of this market (IbisWorld 2015). The confectionery market is expected to have total sales revenue of AUD 6.2 billion in 2015-16 reflecting moderate growth of 1.3 per cent on the previous year. The chocolate-making industry is mature and is characterised by a small number of wellestablished brands. In recent years, growth has been in Fairtrade and organic chocolate. A major challenge being faced by the industry is the increasing health consciousness of the Australian public. Material inputs like cocoa, sugar and milk represent about 38 per cent of...
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...Health Care Vs Fitness Nicasio Jones Adventist University Health Care Vs Fitness This paper will discuss how the healthcare industry and the fitness industry both address the individual health needs of a person; however, the cost and method of healing differs between the two industries. In the healthcare industry, an individual is identified as a patient. Upon the first visit of any medical facility. Personal information is collect by the front desk staff. The patient has to complete a health questionnaire that list any prior conditions, current lifestyle habits like drinking or smoking. They also provide all of their medical insurance information. They are even interview by a nurse to hear what symptoms they are feeling. Their vitals are recorded to assets their current condition. And then they receive a physical exam by the physician who will diagnose and prescribe a personal plan of care for that patient. In the Fitness industry, an individual is identified as a member. Upon the first visit to the fitness facility, a new member fills out a health history questionnaire and provides their credit card information. Also as part of the introduction process the member receives several sessions with a fitness trainer that will review their health history and help develop and workout program to help the member reach their goals. The cost of healthcare has increased over the few years. With the increase of obesity and other lifestyle diseases, the cost of care has escalated...
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...Unit 6: Assignment Kaplan University Brand Extension Marketing Plan Project 1.0 Executive Summary Beachbody was created in 1998 by John Congdon and Carl Daikeler. Beachbody produces, markets and sells its home-based fitness and nutrition products through infomercials and its Team Beachbody coaches. While Beachbody offers hundreds of fitness and nutrition products, they didn't have a product that helps underweight people put on weight. Beachbody will roll out a product called Mass Morph as a line extension to their Body Beast line. Body Beast already has a comprehensive line of supplements and a meal plan, but these do not currently contain a weight gainer. The product is a weight gainer that will cater to those looking to gain muscle. One pound is equivalent to 3,500 calories, so adding an additional 500 calories per day to ones diet can help them add a pound of muscle per week. Weight gainers help achieve this by supplementing their current diet with high concentrations of protein, carbohydrates and fat. This product will only contain high-quality ingredients instead of fillers and lots of sugar and additives. This is beneficial to the consumer because if a weight gainer contains these fillers, additives and loads of sugar, the weight they gain will be fat instead of muscle. Mass Morph will be marketed domestically first, because there are a lot of regulations on getting supplements approved globally. Beachbody gets its ingredients from all over the world—often from...
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