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Fitness Management Study Guide

In: Other Topics

Submitted By slwarnement
Words 396
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Midterm Review:

Management Functions:
• Promotion
• Programming
• Management
• 1) Commercial: focus on management
• 2) Corporate: focus on programming
• 3) Hospital: focus on promotion and programming
• 4) Community: focus on promotion, programming, and management equally
Space Allocations
• Largest Administrative area: Commercial
• Largest Exercise area: Corporate and Hospital-based
• Smallest Locker Rooms: Hospital-based
• Largest Circulation space: Community
• Largest Warm-up area: Hospital-based
• Nursery and Snack Bar: Commercial and Community only
• Largest Multipurpose space: Hospital-based
Program Objectives
• 1) Commercial o primary: profit o secondary: increase membership/retention/satisfaction/program offerings
• 2) Corporate o primary: reduce health costs/absenteeism, improve morale/loyalty/recruitment and retention/productivity
• 3) Hospital-based o primary: improve compliance w/ treatment, earn profit/hospital loyalty, reduce employee health costs o secondary: increase # of hospital patients, improve health of community
• 4) Community o primary: health promotion, community service
Commercial settings
• New business o Sole proprietorship o Partnership o Corporation o S-corporation (similar to LLC)
• Existing business
• Franchise
Management Theories
• Scientific o Incentives and performance
• Human Relations o Satisfaction and productivity o Human/Behavior element in workplace o Maslow’s Hierarchy of Needs:
• Basic (survival)
• Safety (comfort)
• Psychological
• Self-actualization
• Peak Experiences
• Process (or Administrative) o Planning, organizing, directing, staffing, and controlling
Marketing
• Identifying where product has potential to sell o Responsibilities: doing the research, then developing product to meet those needs
Advertising
• Promoting the product to the public o Responsibilities:

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